One of the most successful yet little known Internet startups in Minnesota (little known perhaps because it’s not in the Twin Cities), is Freeze.com, of St. Cloud. Can you say screensaver world domination? 
Well, guess what? The Star-Tribune reported this morning [what, actual breaking news first on dead trees?] that Freeze has changed its name to….are you ready?….W3i. Catchy, huh?
What’s really weird is that I can find no link on Freeze’s site to that effect, and in fact had to drill down into W3i’s site to learn that, apparently, W3i is an affiliated company. I’m left to assume that Freeze is taking that moniker now for the whole shootin’ match.
Anybody know anything more on this?
Hey thanks for noticing. If you are buried up here in St. Cloud, you NEED to be an Internet brand. Yes, W3i is our new b-to-b brand. Since our business has moved beyond screensavers and wallpaper into other exciting categories–like ringtones, Ringtone.com, and video, Compfused.com–we created a brand to unite all our properties giving advertisers and publishers access to over 15 million unique users a month.
You will continue to see Freeze.com around the Internet as we focus on delivering proven downloadable content solutions. This Internet start-up is continuing to grow annually as we believe the Internet can change the world.
Thanks, Debby! I’m really impressed with what I read on your sites. I’m gonna have to come up and visit you guys sometime!
cheers,
Graeme