Another Party Post (If You Can Stand It!)

Okay, I promise this will be it — for the holiday season, anyway. At the risk of appearing to do nothing else but attend parties, swill wine, and nibble cheese at various and sundry functions, I offer up here my final party post of 2006…well, I think, anyway. We’ll see… 🙂 This one was the annual holiday function of the Minnesota Interactive Marketing Association (MIMA), held Wednesday evening December 13 at the gleaming new Guthrie Theater along the Mississippi River in downtown Minneapolis. Again, it was a balmy evening, in the low 40s…with no snow (!).

I was gonna shoot some pix of this hot new venue (my first time there), and did take my little pocket cam with me. But then I realized others have probably shot much better photos than I could. [Oh?] Check out these very cool Guthrie pix I since found on Flickr. [Thank you, “jpnuwat.” Whoever you are, you shoot some really amazing stuff!!] I now think I’m gonna throw away my pocket cam in shame, because my shots, a couple of which are shown below (after one of his), leave….uh, a little to be desired?

Oh well, these two of mine show the one thing I wanted to capture Wednesday evening: the great view off the outside deck, which my friends and I decided would be a terrific place to hold a reception in warmer weather.

The event drew what looked to be 100 to 150 people, and was crowded into a long, narrow lounge on the fourth floor. But it was fun, and the food was great, as was the wine. Soon as I walked in, I ran into an old buddy I hadn’t seen in years: Terry Anderson, head shooter at TKA Photography in Edina, who was there to capture some shots of the occasion for MIMA.
I also met some other really interesting people, including James Schmit of Greater Web Traffic, a state IT employee and former longtime Carlson Companies staffer, who’s doing some SEO/SEM work in his spare time. Let’s hear it for moonlighting!
Then, after running into friends Tom Borgerding (the original MIMA prez) and Jason Bakker of Campus Media Group, Bloomington — the best darn college marketing firm on the planet — I met Jennifer Meyer, CEO of Web Emarketing, who not only is an accomplished search-engine marketer, but a surfer, too — I kid you not! She’s spent time at Surfer’s Paradise near Brisbane, Australia, and also frequents the Pacific side of Costa Rica in her spare time. [Naturally, we’re gonna exchange some surf pix links while on our respective New Year’s vacations.] After hooking up with MinneDemo colleagues Rob Metcalf of Flyspy and Jeff Pester of Slivercast.com, I was introduced to Martin Davis, principal of Ratchet, an accomplished interactive development shop, spun out of Fallon in 2004, that now serves a large part of the downtown ad agency community. Martin also has really cool business cards, designed by Duffy Design — seriously, you should stop by sometime just to get one! 🙂 Finally, I had a chance to chat at some length with another fascinating guy, Andrew Ecklund, CEO of Ciceron. I’d known his name for a long time, and had briefly met him once in the early days of MIMA, in like 1997, but we’d never had a chance to really talk. He was a font of information, a funny guy, and his firm is doing some excellent web marketing work for clients such as Andersen Windows, US Bank, and Target Center. In particular, he’s really excited about web video, and especially about Brightcove, which I’ve written about before — a company that kinda/sorta has Minnesota roots, since it was founded by Jeremy Allaire and friends, formerly of Allaire Corp., which was founded here. Andrew’s firm is working on some really cool, new video stuff, with a group of well-regarded local film and video talents. I’ll definitely be watching for more news on this….

Well, that’s it from the Minneapolis web marketing and Internet startup party scene for another holiday season….Whoops, no, wait! What’s this? Why, it’s another invitation to a little gathering of players in our local startup community, on Wednesday the 20th downtown. Just an impromptu get-together for beer to meet an out-of-town VC visitor from California. But how can I miss that?… 🙂

Tags: MIMA.org, Guthrie Theater, web marketing, Minnesota