And here you thought it was all about writing. Wrong! For the business world, anyway, as it slowly gets acclimated to the blogging phenomenon, there’s a whole lot more listening going on than writing. And that’s a good thing. As I noted in my blog post of January 3 on “Intelligence Mining,” companies will increasingly be gathering knowledge and insights from blogs, especially related to consumer research. They’ll be picking up information that was more difficult or costly to obtain pre-blog, and they’ll be doing that by…simply listening. That is, by monitoring what’s being said about them and their products. So, I thought this piece, recently published by Information Week, would be a good follow-on to my previous post — it’s called Companies Go Bloggy For Marketing.