Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Category: Conferences/Events (Page 53 of 80)

Widget Summit, Day 1: MyBlogLog’s Founder

Eric Marcoullier is the founder of MyBlogLog (acquired by Yahoo). He didn’t start it as a widget company — it kind of morphed into that after a year or so, with the now famous "Recent Readers" widget (see mine to the right).  P1030551
The company launched very simply in March of 2005, just to look at the outbound links of a site.  It was purely a stat service at that time and, after a year, some 14K blogs were using it.  Then Scott Rafer asked them to consider the aggregate value of all the data they were gathering, and, voila, Scott was CEO within a month, Eric said. Skip forward, and it’s now M&A history….

Eric left Yahoo a couple of months ago, and I would expect we’ll be hearing about him starting something new in the not too distant future. (The rest of the MyBlogLog team remains in place at Yahoo, he told me later.)

Eric gave us some of his personal views towards the end of his talk (he was careful to state these are not Yahoo’s views), and one of the most interesting is to be clear that "widgets are not free advertising."  He said that many companies, advertisers, etc, see widgets and think, "Wow, how do I get some of that?"  Eric says that’s the wrong way to think. "People are dying to syndicate your content if (1) you don’t take users away from their site, and (2) you can do it for free."  The key, he said, is to widgetize your content. He raised an interesting question: "If iTunes would have had a widget years ago, would Last.fm even have had any success?"  Another point Eric really emphasized: "As you pursue your widget strategy, think about how you’re going to promote your widget."

Widget Summit, Day 1: Max Levchin Speaks

The well-known founder of widget leader Slide (and formerly a cofounder and CTO of PayPal), Max Levchin is the closest thing there is today to a rockstar in the nascent world of widgets. Slide had 134M uniques in June according to comScore. P1030545
He noted that Slide has three of the top four apps on Facebook: TopFriends, FunWall, and SuperPoke.  Gee, check out all the things you can do to your friends on that last one!  Max said Slide is now working a lot on monetization, and doing well (movie promos, etc). Most people would agree that Slide seems to be mostly about "MySpacing" Facebook. But, that may not be a bad thing — because, with its numbers, it’s likely to be the widget company that most quickly figures out how to make money in this game, working with the advertisers that will be the main route to that $$ –and they already are very much talking to them, running lots of trial campaigns to prove their worth.  Other than that, I didn’t understand a whole lot of what Max said….he talks really, really fast.P1030546

Widget Summit, Day 1: A Lot’s Changed in a Year

Niall Kennedy kicked off his second annual event by telling us that we’d be hearing 33 speakers and some 27 hours of programming (!) over the next two days. Totaling up all the breakouts, I guess. He talked about the Vista Sidebar, now out 9 months, for which there’s already 1500 widgets….and about Mac OS Leopard (rumored to be coming Oct 26), which will have a button in the browser now to create a widget for you (and he noted the Mac OS is up to 3200 desktop widgets now after two years). Widgetsummit1
He said Leopard will have a brand-new widget IDE that "will make things a lot easier" and a desktop widget that will "grab stuff on the web for you, so you see it in shrunken form." He noted that, in line with Newsweek declaring 2006 the "Year of the Widget," there’s really been a proliferation of widgets on personal home pages, in blog sidebars, and in social networks.

Minnedemo – Hot Damn!

Oh, was the joint a-jumpin’ Thursday night, gang. For those of you who weren’t there, that joint was O’Gara’s Garage in St. Paul. For those of you who were — lucky you (especially if you were smart enough to get there early). The crowd had to be 350 or 400 — it was basically shoulder-to-shoulder at its peak. Minnedemoogarasmichaellehmkuhl
The schmoozin’ was in high gear, the kegs were flowing (7 kinds!), and there wasn’t even any entertainment!  Well, I guess we were our own entertainment — and six of our community’s latest, hot startups got up on stage halfway into the evening to pitch their wares. [Photo of O’Gara’s courtesy of Minnedemo attendee Michael Lehmkuhl.]

Don’t let anyone tell you the Minnesota tech community isn’t hotter than a pistol! You could feel the energy, the entrepreneurial juices flowing.  You know we have something special going on here in Minnesota when you experience one of these BarCamp events (which we call Minnebar and Minnedemo) — and when you see how we keep attracting more and more of the important players from the community with every meeting.Minnedemocrowdstefanhartwig
And it’s not just the Twin Cities — we had people there from Sioux Falls, Fargo, St. Cloud, Wisconsin, and more.  [Photo of the crowd early-on courtesy of Minnedemo attendee Stefan Hartwig, of sponsor Electric Pulp — one of those dudes from Sioux Falls! Yes, this is the outfit Guy Kawasaki has made famous.]

What was the coolest thing I heard at the event? That was from Robert Stephens, the illustrious founder of Minnesota’s own Geek Squad (acquired by Best Buy in 2002). See my recent coverage of Robert being named MN Entrepreneur of the Year. And, yes, he was just interviewed on 60 Minutes, too! I had a great chat with Robert, during which I mentioned that I’d heard Best Buy was hosting an event that very day in Silicon Valley, just for VCs.  He said, yeah, that he was supposed to be speaking there. I asked why he wasn’t. "Because I’d rather be here. I really believe in the Minnesota tech community."  Now, is that freaking cool, or what?  Screw the Valley, he’s more interested in the action here! Robert is a major supporter of our state’s entrepreneurs — a hero in our midst, for sure.

What else really impressed me?  Well, besides the great startups that pitched and just the huge energy of our collective developer/entrepreneur/interactive/marketing community, I have to say that I continue to be really pumped about the quality of new players we keep drawing to these events. We had partners from at least two major VCs firms (and three more I knew really wanted to be there but had schedule conflicts), another from the largest "network of angel networks" in the country, an investment banker whom I know is currently raising a large chunk for a local startup, and more major, local angel investors than I’ve seen at any of our previous meetings. Yes, that’s right, the guy (or lady) you were standing next to could be one — so, don’t spill beer on ’em!  🙂  Seriously, they were there to catch the buzz on what’s new, who’s starting up what, and to schmooze with their colleagues about the latest deals circulating. [Unfortunately, some of the newer ones didn’t realize how noisy these gatherings get, and how hard it can be to hear the presenters, unless you move right up near the stage. But, hopefully they’ll follow up with individual entrepreneurs for one-on-ones — that’s really the intended outcome, anyway, for the startups pitching at these events.] And there were major dudes present as well from some of our state’s largest Internet-related businesses — trust me, I know these people! And I brokered at least two key introductions of local startups to some of these guys. They definitely wanted to know more about some of the technologies pitched. And, there’s more — we even had an NBA player, formerly of the Timberwolves (and a serious geek), in our midst! Not to forget our local media people — I know the Business Journal was present. Not sure if the Trib or the Pioneer Press made it (I was just too busy to see everyone I wanted to).  And, you just know that Minnesota’s best and brightest tech bloggers were there — Steve Borsch, Ed Kohler, Ben Higginbotham, and….well, you know. And so many of the developer attendees have great blogs of their own as well!  (See the links in the list of attendees on the Minnedemo site for those.)

So, who were the startup founders that pitched?  Well, it was an awesome combination of really smart developers, serial entrepreneurs, a major ad-agency producer, a female entrepreneur with a company just coming out of stealth, even a former Silicon Valley researcher that holds a patent on the technology he was pitching.  Minnedemoadaptiveave
People, you would be amazed if you drilled into the backgrounds of these folks — I can say that because I know many of them. There was a huge amount of experience and expertise represented on that stage on Thursday night — a proud moment for Minnesota entrepreneurship. Here’s a quick rundown on who got 10 minutes each to pitch to this raucous crowd:

•CrashPlan (Matthew Dornquast) – a virtual appliance for automatic, off-site backup
•FanChatter (Marty Wetherall) – mobile sports fan chat, photos, more (see news release)
•SOTAcomm (Gary Doan) – plug-and-play appliances integrating best-of-breed open-source "unified communications" apps for running a small business
•Wonderfile (David Carnes) – tag-based file management and collaboration
•Pokeware (Maryse Thomas) – monetizing video streams by giving consumers extensive access to products and information within them (see news release)
•Adaptive Avenue (David Quimby) – distributed commerce, "site within a banner," enabling a whole new category of clicks ("engagement" clicks)

[Photo of David Quimby presenting courtesy of Ben Wallace.]

But did you think we only have six startups here in Minnesota worthy of presenting?  Wrong, bucko! There were sixteen more — count ’em, 16!! — who were stacked up on the waiting list in case someone dropped out. They’re definitely worth a look, too….and they’re all listed here on the Minnedemo site, with links so you can learn more.

Remember to say thank you! (My daddy taught me that!) What an awesome event — and we owe it all to the event co-organizers, who donate a huge amount of their time to these things: developers Dan Grigsby, a successful entrepreneur who really knows how to give back to the community, and Luke Francl, a developer at local hot shop Slantwise Design. And the sponsors who pay the freight to make these events happen. We love ’em!  Read about ’em and support ’em. They keep coming back, too — all are repeat sponsors:
•Kinetic Data
•Split Rock Partners
•New Counsel
•ipHouse
•Electric Pulp

What’s the takeaway? Minnesota’s startup and Internet community is a one exciting place to be! You like it here, and I know the vast majority of you want to stay here. I’m proud to be a part of the community, and each and every one of you out there should be, too. It’s great to know that if you can work hard, think big, and make good stuff that improves people’s lives or work, or just helps them have more fun online — whatever! — that you can make a real contribution to our economy, and advance your own lot in life as well.

I can’t wait for our next Minnedemo or Minnebar event.  Meantime, keep building on the energy…and keep on networking!  🙂

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