Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Category: Marketing/Branding/PR (Page 29 of 29)

Krugle: “Off the Charts”

February 9, 2006 / / 0 Comments

That’s what Don Thorson of Krugle Inc. told me when I asked how the Demo 2006 event went for his company. I stopped to chat late yesterday just before I had to bolt out of the pavilion tent to head for the airport. “We have 7,000 signups on our web site just this week,” he said. “We couldn’t be happier about how the event went for us.” Demopavilion020806 Krugle announced “the search engine for developers” at the Demo 2006 conference, and simultaneously at the Evans Data Developer Conference in San Francisco. Which appears to have been a stroke of genius, because I learned on their blog that they were talked about all over the web these last few days, including being number two on Technorati yesterday.

I had a post back on January 11 about Krugle’s launch marketing strategy, linking to a post by Shel Israel. I’d say Krugle is writing a lesson here on how to have a coming-out party in today’s Web 2.0 world…

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Blogging = Listening

January 16, 2006 / / 0 Comments

And here you thought it was all about writing. Wrong! For the business world, anyway, as it slowly gets acclimated to the blogging phenomenon, there’s a whole lot more listening going on than writing. And that’s a good thing. As I noted in my blog post of January 3 on “Intelligence Mining,” companies will increasingly be gathering knowledge and insights from blogs, especially related to consumer research. They’ll be picking up information that was more difficult or costly to obtain pre-blog, and they’ll be doing that by…simply listening. That is, by monitoring what’s being said about them and their products. So, I thought this piece, recently published by Information Week, would be a good follow-on to my previous post — it’s called Companies Go Bloggy For Marketing.

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