Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Category: Minnesota (Page 4 of 6)

TruScribe Summons Kickstarter to Get You ‘Talking’

April 12, 2016 / / 0 Comments

TruScribe-crowdsourcingThought you’d heard it all on Kickstarter? Well, how many times have you run into a project there that’s about launching a language? You read that right. Get your credit cards out, startup and crowdfunding lovers: here’s your chance to say you were there back in ’16 when history was made.

But here’s the deal: you gotta tell a lot of your friends, because the folks at TruScribe have set a pretty hefty goal for this one: it’s $100k.  Of course, that’s befitting the ginormous implications here — I mean, how often do you get to impact the entire freaking global community, with that single audacious goal to allow everyone on the planet to communicate visually? This is big stuff, people!! What’s a lousy little 100 Grover Clevelands?

TruScribe, as you’ll recall, is a whiteboard video animation company that was cofounded in Minnesota. (I TruGlyph-logowrote about them here on Minnov8.com back in 2014.) A large part of its staff is in Madison WI, but Minneapolis became its headquarters a while back, with great new digs at International Market Square. It was named the 253rd fastest-growing company on the Inc. 5000 list in 2015, which was understandably touted far and wide. (As a point of reference, crazy-fast-growing LeadPages of Minneapolis was #220.) In February 2016, TruScribe announced the first part of its new initiative to transform into a full-fledged software business, with a new iOS app called TruGlyph. (You can download the app here.)

What’s coming next you can see in their new (and very first) Kickstarter project. Here’s an excerpt from that page on what it’s all about: Continue reading

Minnesota Startup NativeX Will Be Acquired by Chinese Mobile Ad Firm Mobvista

February 29, 2016 / / 0 Comments

[Note: This post first appeared on Minnov8.com.]

Ryan (left) and Rob Weber, cofounders of NativeX.

Ryan (left) and Rob Weber, cofounders of NativeX.

Minnesota’s NativeX announced today it is being acquired by Guangzhou-based Mobvista, Asia’s largest mobile advertising company. The company said the all-cash deal is valued at 160 million yuan, or 25 million US dollars. Once the transaction is completed, NativeX will become a subsidiary of Mobvista.

NativeX was founded by Minnesota twin brothers Rob and Ryan Weber and traces its beginnings to a former company they and a third brother, Aaron, founded in St. Cloud more than 15 years ago, called Freeze.com. The firm later changed its name to W3i, then made a major transformation to mobile ad technology in early 2013, rebranding to NativeX. It specializes in monetization and advertising through proprietary native ad technology for mobile games and apps.

Mobvista also has offices in Hong Kong, Beijing, New Delhi, Singapore, and San Francisco. NativeX has offices in St. Cloud (Sartell), Minneapolis, San Francisco, and Finland.

Rob Weber will continue as CEO of NativeX, and serve as a vice president of the Mobvista Group. “We currently have 40 employees in Minnesota,” said Rob, “and we’re planning for all of our current employees to stay on. Also, as part of the growth opportunity presented in light of the merger, we plan to hire additional employees at both our Sartell and Minneapolis locations.”

Rob continued: “Ryan and I are very excited with our new partnership. Strategically, it makes sense to combine forces with a strong force in Eastern markets. We are planning to stay on board in the same roles we have now.”

The full text of the press release follows:  Continue reading

A New Optimization Game in the Age of Mobile

February 11, 2016 / / 1 Comment
AppStoreIcons-VentureBeat

Graphic: VentureBeat

If you publish apps (and it’s hard to find a company these days that doesn’t), you’d better be up on the new science — and art — of App Store Optimization. Yes, say hello to another acronym: ASO. We all know about SEO — it’s such common practice, we do it like breathing. But when the whole world has gone mobile, when everyone and their mother are publishing apps, if you aren’t into ASO – well, you’re falling behind. It’s a major new focus for app developers and publishers, and a Minnesota firm is ready to take you to school on it.

ASO is the direct result of a phenomenon VentureBeat calls “invisible app syndrome.” In a post today, it explains: “With over 1.5 million apps in each app store, it’s easy for apps to disappear and never be seen… App Store Optimization (ASO) can bring your app out of hiding, placing it squarely in front of the customers who need or want it, and keep them clicking through.”

Minnesota-based NativeX is an experienced player in helping app publishers NativeX-logooptimize for the app stores. It describes itself as “the premiere ad technology choice of top-charting mobile games and apps.” It has an expert team of engineers, data scientists, account managers, and designers, and has been recognized as a leader in effective monetization and user acquisition. Continue reading

When Will the Coming Tech Crash Arrive in Minnesota?

February 7, 2016 / / 0 Comments
Photo: ShineYourLight (Sang Kim)

Photo: ShineYourLight (Sang Kim)

Trends don’t start here in the cold North. We all know that. They tend to come from the coasts. Not always, but mostly. Some trends never even get here at all, and we can be fine with that — or not even realize we missed another one. Then there’s a trend that turns into a… crash.

There’s one of those taking shape out there in the world of big tech that we should hope never gets here. We’re hearing the talk more and more. New signs pop up. I caught a story yesterday that uses the stock market term “correction” in the headline — how polite — then proceeds to cite so many reasons it could be called a crash. Or a bubble burst. Continue reading

Raising Money You Don’t Need: MN Startup Trend?

September 23, 2015 / / 5 Comments

I Dont Want Your Money[UPDATE 9/28/15: At the bottom of this post, I include some great comments I got from a leading VC over the weekend.]

This thing about profitable startups raising money they don’t need is getting deafening around here. A few years ago, Code42 shocked us by taking their first VC money (a huge $52M round), which confused people because they knew they were doing fine without it. [UPDATE: days after I wrote this post, it announced an $85M Series B.] Then LeadPages raises a surprise A round in late 2013 that it soon was openly bragging it hadn’t touched — didn’t need it. Only months later, it takes yet more — another $27M. It’s growing crazy fast, so we wonder… do they not need that either?  How about SportNgin, raising something close to $40M over four rounds going back to 2011? With the continuous growth they’re experiencing, why do they need all that cash and can they even spend it?

Now we learn about another rapidly growing Minnesota startup, Field Nation, which began as a young college grad’s idea more than a decade ago and now claims a $100M gross revenue run-rate, grabbing a huge (for this town, FieldNation-logo-horizanyway) Series A round of $30M. Reading the recent news in the StarTribune and the MSP Business Journal, you had to be impressed. Another homegrown startup raises a huge initial round. Wow, yes, we say to ourselves, beaming with pride, the Minnesota startup community really is rockin’! But what’s going on here with this latest winner in the local VC stakes?  Continue reading

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