Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Category: Mobile (Page 18 of 19)

Mobile App Developers Talk iPad and OS 4

IPad Been havin' a lot of fun with my iPad this this week, so much so that I almost forgot to post
this.  I started asking my local developer friends (some of them clients) what their thoughts were on the new device almost as
soon as I got mine last Saturday. So I’ve had this post brewing for several days
now.  Then, I’m finally about ready to post it, and Apple goes and
holds its “sneak-peek” media event Thursday.  So, natch, I had to ask
some of them for their reaction to that, too.

Here we go, then — five experienced Minnesota mobile app developers
tell me, straight up, what’s up with iPad as relates to them.  And,
after that,  I include some great insights from a couple of them about
iPhone OS 4 — coming this summer for the iPhone, and soon after for the
iPad. (Bring it on, Uncle Stevie!)

Joe Sriver, Founder, DoApp Inc. Joe, will your company be
developing iPad apps? DoApp-logo

“Yes, we do have plans for the iPad,
first for our real estate product, then our other products. No ‘made for
iPad’ apps are in the store from DoApp on day one, though.  But I did
preorder an iPad for the team.”  In a story our friend Julio
Ojeda-Zapata wrote in the PioneerPress on April 2, we learned that DoApp
was frantically at work on the iPad version of it’s “Home Kenex” app,
which is for home buyers and real estate agents.  Maps can be positioned
alongside lists or photos of homes to make navigation easier and more
intuitive than the cramped iPhone screen allows, said the story,
facilitating better house comparisons.  iPad becomes “a coffee
table-type of thing, with people in their agents’ offices cruising for
properties on the device,” said the story, quoting DoApp’s Wade
Beavers.  GPS capability will be added in an upcoming version of the
iPad, so home buyers or agents will be able to pull up listings in their
vicinity and “drive effortlessly towards them using satellite
navigation.”

Bill Heyman, Founder and Lead Developer, CodeMorphic.
Bill, what apps are you doing for iPad?  Redoing any of your
existing ones?

CodeMorphic-logo “No existing apps.  What we’re doing are new ones for various
clients.  Unfortunately, I’m not at liberty to say what they are.  I’m
also working on a new game app I’m publishing myself, but I’m not ready
to submit it yet. I’ll let you know when it’s getting close.” 

I assume you now have an iPad in your possession? “Yes, I
had one delivered to me while on vacation in Arizona this week.”

What are you finding in regard to how well your iPhone apps work
on iPad?
“They seem to work fine.
”

What about landscape mode?  Are you concerned that apps should
work either way on iPad?
“Apple has basically told developers that
they MUST support rotation in their iPad apps.  Unfortunately, it can
be a major PITA to support it well, but developers are going to have to
bite the bullet now.
”

Any other comment? “I think iBooks is the killer feature of
the iPad.  There’s been talk about the iPad developer gold
rush, but no discussion about the author and independent content
provider gold rush.  It’s going to happen — and I think it could be
every bit as exciting as some of the apps.”

Matt Bauer, Founder, PedalBrain.
Does the iPad fit in at all regarding your app? “Yes, it does —
from a coaching or team director standpoint, to track athletes.” PedalBrain-logo

I guess iPad isn’t too “mobile” as relates cycling, huh?
“It will be a new application than what we have.  Likely a different app
that we will charge for — probably like $20 or so.  I really see iPad
apps being sold for quite a bit more than for the iPhone.  It won’t be
till late summer we will think of doing an app.”

Your current app, of course, would work on the iPad, right?
“App, yes — but hardware, no.  Apple hasn’t given the okay for iPad
accessories from third parties yet.  Once they do, our hardware
accessory will work.”

Terry Anderson, Founder, Handcast Media Labs.
What’s up with you and iPad? “We also got our first iPad on
Saturday.  We’re within a few days of having our next release of the
SparkRadio app, which will HandcastMediaLabs-logo work on either iPhone or iPad.  In the
future, we will optimize a version for iPad that takes advantage of the
increased screen real estate in a cool way, but that’s further out
(maybe 45-60 days).  The visualizer screens on the iPad are stunning in
full screen mode.”

Did I hear you dropped your price
for SparkRadio on the iPhone from $5.99 to $1.99?
“The price drop
is temporary and is part of our experimenting with promotional tactics
and pricing to see the effect on demand.

“Ultimately, we’re likely to end up with this scenario:  A free
version called Spark Radio Lite that will be full featured, but will
only stream 200 selected stations (maybe two weeks away)
…  A full
version that will sell for between $5 and $6 (ultimately 30,000
stations) – so the price drop is temporary…  And note that both versions
will support iPhone and iPad equally –  the software will detect the
device and will load the appropriate interface… And we may come up with
an enhanced iPad version, which could be sold as a separate product, but
that’s down the road and still undecided.  Now that I see SparkRadio on
the iPad, I can imagine a scenario where the iPad is docked in a stereo
(many companies make them for iPhone and I assume we’ll see them
shortly for iPad), and Spark is streaming audio and providing a pretty
cool lightshow.  We think this will be a great way to expose the product
and the graphics to a larger audience.  Very excited.”

Bekki Freeman, Developer, TinyMission.
Please tell us about your firm’s experience, what kinds of apps you
do, and what types of clients you work with. TinyMission-logo

“Tiny Mission started as an iPhone
app development company.  Because of the high demand for applications,
and especially integration between web apps and mobile apps, we’ve
expanded to other mobile platforms, including iPad, and are eager to
integrate these with enterprise systems.  Two of our clients are On Impact
Productions
and Fraser
We work with both small and medium-sized companies, writing apps to
enable their corporate and customer visions.”

How many apps have you published, and in what categories, for
iPhone and other platforms?
“Tiny Mission has published one iPhone
application for On Impact Productions, and is preparing to submit a
second for them this month, in addition to a BlackBerry and Android
application.  We are submitting two iPhone applications for Fraser this
spring, and are part way through development on an enterprise
application that will be centered around the iPad.”

What are your plans for iPad apps, and what do you see as being
different or challenging compared to iPhone?
“We are very excited
for the iPad because of the endless possibilities for very feature-rich
applications.  The iPhone has been great for enterprise, but it is just
too small to do complex business tasks.  We plan to bring web apps,
smart phones, and the iPad together to fully integrate our clients’
business applications.  Our vision is for our clients to answer all of
their customers’ questions and needs without ever going to a desk.”

——-

So, enter the Apple sneak-peek media event on Thursday.
CEO Steve Jobs outlined what’s coming in the next version of the iPhone
operating system, called OS 4.  He highlighted seven new features:
IPhoneOS4 •    Multitasking
•    Folders to organize apps
•    A unified inbox
•    iBooks is coming to the iPhone
•    More features for the enterprise
•    A social network for gaming
•    Mobile advertising with iAds

I asked Bill Heyman of CodeMorphic, What’s your reaction to the
iPhone OS 4 sneak-peek announcement yesterday?
“Multitasking is a
great feature, of course, but still keeps the iPhone OS in control — to
prevent bad apps from monopolizing the feature. It’s probably not enough
for real-time, time-critical apps for the iPhone, but it’s a step in
the right direction. Apple’s drawn a line in the sand for how apps are
developed — Adobe Flash, Corona, and other platforms appear to be
screwed, as they’re currently architected.  Basically, Apple wants
native apps to use native code (Objective-C, C++, C, JavaScript).  So,
for these other development platforms to survive, they’re going to have
to ultimately be code generators for code types that Apple approves. I
suspect Apple is following up the release of the iPad with the new
iPhone OS to maintain momentum and to blunt criticisms of the iPad (and
iPhone) as new Android-based tablets and phones start to appear in the
next few months.”

I also asked Bekki of TinyMission, What are your impressions of
iPhone OS 4?
“Obviously, multitasking is huge.  We’ll be able to
offer our clients’ users so many more options for delivering
functionality, such as location-based notifications. Local notifications
will give many of our small business clients the ability to offer
reminders and user-specific content without having to manage external
servers and user databases.  We believe our clients will really benefit
from the new enterprise features.  The agility and flexibility of
wireless enterprise app distribution and the improved data encryption
are very exciting.  By breaking down barriers to enterprise deployment,
Apple is opening up a whole new market segment with opportunities for
companies like Tiny Mission to expand into.”

Finally, I wanted to ask Joe Sriver
of DoApp about the *other* announcement that came out at Apple’s media
event yesterday — that being their “iAd” platform — in light of DoApp
having its own such IAd-SteveJobs platform, called “Adagogo.”  Joe, what’s your
reaction to Apple’s “iAd” announcement?

“iAd sounds like a good product.  I haven’t delved too deeply into
it.  It’s another network that we will look at adding to our Mobile
Local News platform.   I guess I don’t see it as a big competitor to
Adagogo, since Adagogo is built into our products by default.   It will
become more of a competitor if we release an Adagogo API for developers
to add Adagogo ads into their apps.  Obviously, it’s a potentially big
threat for Google and Admob — or both together if that deal ever goes
through.  Google has the resources to compete, so I’m not going too
worried about them!”  Nice touch, Joe — spoken as a loyal former
employee of Google…

DEMO Spring 2010 Announces Presenting Companies

JWmarriottDesertSprings DEMO_2010-logo+dates As is
my custom, I’m publishing the list of DEMO presenters as soon as it’s
released.  What follows is an
excerpt from the press release that just hit the wire:

———

The
DEMO conference, the world-renowned launch platform for some of the most
notable emerging technologies introduced over the past two decades, today
announced the lineup of 65 companies that will share their never-before-seen
products and value propositions to the technology community at DEMO Spring 2010
on March 21-23 in Palm Desert, California (JW Marriott Desert Springs Resort).

The
DEMO conference opens a window into technology's future, and this year the
event will feature some of the most promising new products and prototypes from
a variety of different industries including Social and Media, Cloud,
Enterprise, Mobile, and Consumer Technologies.

DEMO
Spring 2010 is also excited to have VentureBeat Founder and CEO, Matt Marshall,
on board as DEMO’s new executive producer, who has evaluated and selected
leading-edge innovations to launch on the DEMO stage.  

In its
second year, sitting alongside the demonstrating class of DEMO Spring 2010, the
Alpha Pitch program will feature 13 early-stage entrepreneurs and pre-launch
mode companies that will have 90 seconds in the spotlight to share their
prototypes to the critical DEMO audience. To have qualified for the program,
each company must be pre-revenue, and have received no more than a seed round
of funding.

You can
still register to attend by going to the DEMO web site Live broadcast
over the web will be available through a partnership with DEMO 08
demonstrator and former DEMOgod award winner BitGravity,
for registered qualified members of the press.  Qualified members of the
press may request live viewing access via www.etouches.com/demovideo. Videos from
live DEMO Spring 2010 presentations will also be available within 24-48 hours
after each presentation on DEMO.com.

———

As
always, I will be covering the event on-site, posting some audio interviews as
I can, and also live-blogging the entire proceedings, as I did for DEMOfall
’09
.

And now, ta-dah!  Here’s the just-released list….

DEMO
Spring 2010 Demonstrators:
     

ABJK
NewCo, Inc.; Austin, Texas; www.zosh.com                                                                                  

AirSet;
Berkeley, California; www.airset.com                                                                                          

AppVoyage;
San Jose, California; www.appvoyage.com                                                                                   

AppWhirl,
Inc.; Mountain View, California; www.appwhirl.com                                         
                       

bloson;
Cambridge, Massachusetts; www.bloson.com                                                                           

BlueSkies
Hospitality Management Systems (HMS); Pendleton, Indiana; www.blueskieshms.com             

BrandFolium
Corporation; Sunnyvale, California; www.brandfolium.com                                                  

CalendarFly;
Pelham, New York; www.calendarfly.com                                                                           

Closely,
Inc.; Denver, Colorado; www.closely.com                                                                                 

Cloudscale,
Inc.; San Mateo, California; www.cloudscale.com                                                                

Democrasoft;
Santa Rosa, California; www.democrasoft.com                                                                

DigitalScirocco;
Seattle, Washington; www.digitalscirocco.com                                                              

Everloop;
Danville, California; www.everloop.com                                                                                  

eXaudios
Technologies; Ramat-Gan, Israel; www.exaudios.com                                                             

FathomDB;
San Francisco, California;

www.fathomdb.com

Fliptop;
San Francisco, California; www.fliptop.com                                                      
                       

General
Inspection, LLC; Davisburg, Michigan; www.generalinspection.com                                            

Genieo
Innovation; Herzlia Pituach, Israel; www.genieo.com                                                                    

GlideTV,
Inc.; Pleasanton, California; www.glidetv.com                                                                          

GreenNurture;
Tempe, Arizona; www.greennurture.com                                                               

gwabbit;
Carmel Valley, California; www.gwabbit.com                                                                            

Hillcrest
Labs; Rockville, Maryland; www.hillcrestlabs.com                                                          

InfoDome;
Oakland, California; www.InfoDome.com                                                                              

Infusionsoft;
Gilbert, Arizona; www.infusionsoft.com                                                                              

Invested.in;
Thousand Oaks, California; www.invested.in                                                                        

InVisage
Technologies, Inc.; Menlo Park, California; www.invisageinc.com                                              
                                                                       

MightyMeeting,
Inc.; Setauket, New York; www.mightymeetings.com                                                       

MiniMash,
Inc.; Oakland, California; www.minimash.com                                                             

my6sense,
Inc.; Herzeliya Pituach, Israel; www.my6sense.com/                                                               

NetToons,
Inc.; El Cerrito, California; www.nettoons.com                                                            

Network
Hippo, Inc.; Ottawa, Ontario; www.networkhippo.com                                                                

nyoombl,
Inc.; Palo Alto, California; www.nyoombl.com                                                                         

Phone
Halo; Santa Barbara, California; www.phonehalo.com                                                                  

Pi
Mobility; Sausalito, California; www.pi.pngmobility.com                                                                            

Rebtel;
Stockholm, Nacka Strand; www.rebtel.com                                                                                 

Sharetivity;
Palo Alto, California; www.sharetivity.com                                                                            

SocialWish;
Brooklyn, New York;

www.socialwish.com                                                                                            

Solvate;
New York, New York; http://solvate.com                                                                                   

Supercool
School; San Francisco, California; www.SupercoolSchool.com                                                          

Sutus,
Inc.; Burnaby, British Columbia, Canada; www.sutus.com                                                            

Tastr,
Inc.; San Diego, California; http://xpenser.com/                                                                            

Teneros;
Mountain View, California; www.teneros.com                                                                            

Value-Centered
Solutions, Inc.; San Pablo, California; www.inoutcash.com                                             

VenueGen;
Morrisville, North Carolina; www.venuegen.com                                                                    

ViaCLIX;
Los Gatos, California; www.viaclix.com                                                                                               

VIC
Wave Communication, Inc.; Victoria, British Columbia; www.vicwave.net                                           

VISIARC;
Stockholm, Sweden;

www.visiarc.com
and www.mobiledocuments.com                            

Vivox; Natick,
Massachusetts; www.vivox.com                                                                                      

Voxofon,
LLC; Houston, Texas; www.voxofon.com                                                                               

Widgetbox;
San Francisco, California; www.clickturn.com                                                                      

Zerista,
Inc.; Denver, Colorado; www.zerista.com                                                                                   


DEMO
Spring 2010 AlphaPitch Companies:

flinc;
Dieburg, Germany; www.flinc.mobi                                                                                               

Immitter;
Los Angeles, California; www.immitter.com                                                                              

KarmaKorn;
Lindenhurst, Illinois;

www.KarmaKorn.com  

MEDL
Technology Co., Ltd.; Mongkok, Hong Kong; www.medltech.com                                                

neverend
media; Chapel Hill, North Carolina; www.neverendmedia.com                                                   

R3
d.o.o.; Maribor Slovenia, Europe; www.mmatcher.com                                                                      

PERMISSIONtosend;
Denbigh, Wales, UK;

www.permissiontosend.com

SocialOrbits,
LLC; Chicago, Illinois; www.SocialOrbits.com                                                        

Systems
Thinking Institute, LLC; Cedar Creek, Texas; www.systemkey.net                                               

TicketPlayground.com;
Plantation, Florida;

www.ticketplayground.com

ThickButtons;
Palo Alto, California;

www.thickbuttons.com

Yumit;
Madrid, Spain; www.yumit.com                                                                                                   

UppyMedia.com;
Alameda, California;

www.uppymedia.com                                           

ZURB;
Campbell, California;

www.zurb.com


An
additional excerpt from the press release:
In addition to the exciting
companies that will take the stage, DEMO will host some of the single most
influential entrepreneurs, organizations, and venture capitalists in the industry
to participate in panel sessions on the key themes for the show, including:

– Social
and Media

– Cloud


Enterprise

– Mobile


Consumer Technologies

Matt
Marshall, Executive Producer of DEMO, will lead these panel discussions
throughout the multi-day conference.

———

I'll be at DEMO for the entire event, which starts late afternoon Sunday and goes through Tuesday evening.  If you'll be in attendance, I look forward to
meeting you
!



I’m Liking This ‘Spark Radio’ App – and It’s from a MN Startup

Is it possible to design a radio app that delivers the ultimate radio experience, complete with visually stunning graphics and social media capabilities, too?  SparkRadio-200w Minneapolis’ own Handcast Media Labs LLC thought so, set out to prove it, and just launched the result on the iTunes App Store a couple of days ago.  It’s called Spark Radio (press release), and works on the iPhone and iPod Touch. It’s available for $5.99 at this link at the App Store.

I grabbed it the day it came out and have used it multiple times since, in a variety of situations — at home, on a road trip, even in a foreign country (Iowa) — and I must say I’m impressed.  Right now, I’m listening to a great station that’s all Grateful Dead all the time, which I discovered via the app. It’s called RadioIO Dead, and “Big Boss Man” has been my favorite track so far.  I’m on wifi in my motel room at the moment, and the sound is perfect — and I’m not even using an external speaker.  On the way down here to Des Moines, I used the app via my iPhone on AT&T’s 3G network (note: I was in the passenger seat!) to tune in multiple stations, including WSL in Chicago, and the sound was way better than any station I could tune in on the car radio.

Spark Radio not only gives you tons of station choices and social media features designed to make radio listening more interactive, but it also features visually stunning animations. Far out, huh?  Its robust, visual radio tuner uses the guide from a company called RadioTime.com to give you access to more than 10,000 terrestrial and Internet-only radio stations worldwide.  Handcast says it’s adding new stations to Spark Radio daily, and will support more than 30,000 stations by April.  You can listen to precisely what you want to at any given time — music, talk radio, sports events, public radio, or special programming from around the world.  Its elegant interface lets you search for stations or programs by keyword, location, or the station URL, and you can browse programming by genre or location. (I’m still looking for two of my fav genres: rockabilly and surf.)  A GPS component lets you find local stations in any given city based on current GPS coordinates.

I took the opportunity to dial up the founder of Handcast Media Labs, Terry Anderson, whom I’d met in 2008, to ask if he’d be up for an interview. That follows.

Graeme:  Terry, I know you’re no newcomer to interactive and Internet marketing here in Minnesota. Give us a synopsis of your background.

Terry Anderson:  Well, I’ve been involved in technology for almost 30 years now.  I founded e.Media group in 1995 and we were one of the early interactive agencies in the Twin Cities, with a lineup of really great national clients.  That was incredibly fun.  I sold that agency in 2004 (it's now known as Idea Park) and have been involved in entrepreneurial ventures since.  I got energized by the iPhone platform in 2008 and have been working in that sphere since then.

Graeme:  How did you come to start Tiny Wonder Studios, and then Handcast?  And tell us about the rest of your team.

Terry Anderson:  Tiny Wonder is a division of Popular Front, an incredible interactive agency here in the Twin Cities.  I’m involved as a consultant and helped form the new entity and create Pixi, their first iPhone app.  I’ve been close friends with Laurence Bricker of Popular Front since we were young. Laurence is a true visionary in the interactive world and it was great to collaborate with him once again.  HandCast Media Labs is my own startup, specializing in iPhone applications.  I needed a place to pursue my own ideas, so started HandCast in the spring of 2009. We’re trying to push the limits of technology and creativity.  There are a number of people involved, but the nucleus includes Greg Sharp, a visionary and longtime partner of mine, and Jesse Hemmingway, who is simply the best developer I’ve ever worked with.  It’s an incredible group and we’ve been collectively pushing the boundaries for a long time now.

Graeme:  I grabbed that first app from Tiny Wonder, the Pixi drawing app (see screenshot), right when it came out.  Refresh my memory — when did that hit the App Store?  And how has it done since then? PixiApp-200w

Terry Anderson:  Pixi was developed as an experiment and hit the iTunes store about a year ago. (It’s available for $1.99 at this link on the App Store.)  We wanted to learn the intricacies of iPhone development and start figuring out what it would take to successfully market an app on iTunes.  It’s a beautiful and highly creative application.  It continues to sell moderate amounts on the store, but we never really put enough marketing energy behind Pixi.  We get comments all the time that Pixi is the best app on the store and we know we have a significant audience if we can reach them.  Look for a Pixi re-launch in the upcoming months.  We have some very exciting things planned.  One thing we’ve learned is that iPhone apps need a formal marketing plan, just like any other consumer product.  There are simply so many applications available on iTunes that you need to find a way to become visisble.  We’re excited about the future of Pixi.

Graeme:  Did you develop any other apps after Pixi, either for the iPhone or other mobile platforms?

Terry Anderson:  Before we began work on Spark Radio, we began a prototype of what I’ll describe as a geo-spatial game.  That project has been put on a back-burner for now.  I believe if we can make it work, it could be a mega-hit.  But the scope is very substantial and we decided to focus on titles we could get completed in a reasonable period of time.  Stay tuned.

Graeme:  So, let’s talk now about the Spark Radio app. What made you decide to do a radio app? What did you think you could bring to this category that others weren’t doing already?  Aren’t there tons of streaming radio apps?

Terry Anderson:  When we launched Pixi, we were overwhelmed with the number of people who asked if the Pixi animations could possibly interact with music from the iPhone or iPod.  It turns out that Apple has made that impossible.  We began looking at other ways to make that happen and came up with the idea of streaming radio, where we have control over the audio stream.  We knew that including graphic visualizers would give us a point of difference from the competition.  We also got very excited about the idea of global radio, and decided to include some social features to support that idea.  I think it’s fascinating that someone in South Korea is listening to a hip-hop station out of Paris.  We’re in love with that idea.  The decision to do a radio app was fairly pragmatic.  My research showed that this was a very lively niche within iTunes and that people were looking for quality.  While there were a number of products out there already, we felt that nobody had really developed a robust product with an elegant user interface.  We knew that if we made the experience more fun for listeners, we could succeed.  We launched two days ago and are already #32 on the iTunes list of best sellers, so I think we called that one correctly.  We’re very proud of the product and have some great enhancements coming.

Graeme:  How long did take you to develop Spark?  And do you have plans to do versions of it for any other platforms?

Terry Anderson:  It took us eight months to develop Spark Radio.  That was complicated by the fact that our lead developer broke his collarbone somewhere in the middle of the project!  He took a bad fall on his bike one night and it was impossible to have someone take over his part of the project.  So, say seven months if you eliminate the injury.  That was a tense time, but it all turned out well.  We have always planned to do an Android version of Spark Radio.  We’re very excited about Android and hope to support it in parallel with iPhone.  We have some concerns about the graphics performance on Android, but we’ll figure that out as we go.

Graeme:  Being a longtime promotion guy, you have a pretty cool giveaway going on now for the Spark Radio app.  Tell us about that.

Terry Anderson:  I hate to call it a promotion.  We’re simply giving away 500 iTunes gift certificates ($10) to friends as a celebration of our launch, so they can download Spark Radio for free.  If your readers want to participate, they can email us their name & email address and we’ll send them the gift certificate.  It’s a way for us to show appreciation for all the great friends who have supported us over the years.  They can send their info to sparkgift (at) handcastmedia (dot) com.

[Blogger's note to the FTC: no freebie coupon here — I bought my own app!]

Graeme:  So, Terry, what’s next for Tiny Wonder and Handcast?  What growth plans do you have for your ventures?

Terry Anderson:  As I mentioned, we have great plans for Pixi, and I wouldn’t be surprised to see it on the bestseller list by summer.  The success of Spark Radio has been overwhelming, but we’ll keep working until we get to the top of our category.  HandCast will be developing a new title soon and we’re also pitching some ideas that are too large for us to execute on our own.  Given the success of Spark Radio, we’re being contacted for some very interesting contract work as well.  It’s all good.

———–

Thanks, Terry.  A company that develops apps “designed to entertain the senses” can’t be all bad.  And I like how Handcast further describes its vision as “empowering users to explore their own creativity by meeting their entertainment-on-the go needs.”

You can learn more at the Handcast Media Labs web site, and you can follow Spark Radio on Twitter and on Facebook.

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My Talk on Blogging and Social Media at ‘Club Entrepreneur’

I gave a presentation on blogging and social media recently to the monthly lunch meeting of our local "Club Entrepreneur," which was launched within the past year by Rick Brimacomb. ClubEntrepreneur-logo About 60 people attended, more than they'd had at previous meetings, so we got to meet in the larger, main dining room of the Minneapolis Club — which is just awesome (quick iPhone photo included here, which I shot afterwards).

What a treat to present in such an historic place!  MplsClub The date was February 4, 2010.  After the event, I uploaded a pdf of my 64-slide deck to SlideShare: I titled the talk, Why Launch a Company Blog and Use Social Media.

I originally created the presentation in Keynote on my Mac, with lots of nice transitions and builds, which you can't see on the SlideShare pdf, of course.  You can in the QuickTime movie of the Keynote file that I also created, but that's 238 megs, so I won't expect you to download that… 🙂

(Note: A shout-out to authors David Meerman Scott, Debbie Weil, Brian Solis, Ann Handley, and Tara Hunt, whose work I cited in parts of this presentation. They are all heroes of mine.)

Also, I audio-recorded myself making the presentation, with my little whiz-bang podcast machine — my Olympus LS-10. So, if you'd like to listen as you go through the SlideShare pdf, here's the MP3 file:

Download or listen to Graeme's presentation at the Minneapolis Club, "Why Launch a Company Blog and Use Social Media (MP3)".

The talk was 45 minutes, with about 12 minutes additional of Q&A at the end. You can't hear some of the audience questions very well but, overall, the recording turned out better than I thought it would — I just tried it as an experiment, setting the device on the projector table (mounted on a mini-tripod), about 12-15 feet away from me.  It worked well, though next time I'll get closer to the LS-10, so the volume level will be a little better.

If you'd like to have me give this presentation, or a variation of it, at your company, or as part of a workshop for a group of employees, please hit my email link at the top right. Thanks!

An iPhone Fanboy Reviews the Droid

Or should I say "tears it apart"?  No, seriously, my objective is to be fair here.  As an independent blogger, I take the opportunity from time to time to do a review. And I was offered a Droid loaner a few days ago by my PR buddy Al Maruggi, while we were at our Twin Cities Social Media Breakfast meeting.  I told him, sure, I'd take a look at the new phone from Motorola and Verizon he handed me in the box, then return it to him today. Droid_VS_iPhoneNote to the FTC: I'm not keeping it, dudes — it's a loaner!  Of course, I don't need it, anyway, since I'm now into my third year of unmitigated iPhone bliss, having upgraded to a new 3GS a couple months ago. Well, I should say bliss with Apple, not necessarily with AT&T.  The latter is, of course, the only carrier choice in the U.S. for the iPhone — unless you want to jail-break your phone and void the warranty.  People tell me they do that on T-Mobile and the phone works fine.  But for those locked into a Verizon contract, or those convinced they can't live without the better 3G network that Verizon claims it has (you know, the superior coverage they keep beating us over the head with in their ads?), then the Droid would seem to be the closest you're going to get to the iPhone experience on Verizon. 

The Experience

So, okay, let's start with that — at least the initial experience. (And no company, hands down, does that better than Apple.)  Which of the above phones would you rather have?  It all starts with the home screen, I guess. Now, granted — on the Droid, if you touch the arrow on the tab at the bottom and slide up, you get a much better looking screen on with all your little app icons — and without the mottled gray background (what's with that?) — but, overall, I have to say that the visual experience with the Droid doesn't compare well with the iPhone.  And I say that even knowing that the screen is supposed to be higher resolution than the iPhone (personally, I didn't notice that much).  I guess it's really the "brand experience" I'm talking about here.  And that applies to the box, the packaging, too.  Motorola (or is it Verizon?) tried to come up with something here as good as the iPhone, but to me they missed the mark. Something about the darkness of the whole thing — the black, the gray, and then that goofy little glowing red ball on the screen (on both the package and all over Verizon's promotional materials). Inside the package, though, the little "Getting Started" booklet is very nicely done — love the fanfold, and it tells you everything you need to know, quickly.

(NOTE: See the "Update" added at the bottom of this post.)

The Feel

The Droid feels good in my hand — solid, a little heavier than the iPhone. But that seems to be because it has more metal. And, heck, it does have a slide-open keyboard, so it should be heavier.  But that slight additional weight didn't bother me.  It's also a little thicker than the iPhone, as you would expect — but that's hardly even noticeable.  It's a teeny bit narrower as well.  To be quite honest with you, though, that actually feels a little more natural in my hand than the iPhone does.

A Look at How the Droid Is Billed

So, here's how Verizon presents the new Droid phone on its web site — including a big fat poke at the iPhone in a commercial they run at the front of this web page (hit "Skip Intro" if you've seen it). Funny how every new smart phone out there has to go after the leader. And Motorola, the manufacturer of the Droid with whom Verizon partnered, describes the phone thusly on its media center page for media and bloggers:

Introducing DROID by Motorola, a Smartphone powered by
Android 2.0 developed in partnership with Google and Verizon Wireless,
the nation’s largest 3G network. DROID delivers high-speed Web,
voice-activated search, a super large touch screen and thousands of
customizable apps and widgets from Android Market. With the
thinnest full QWERTY slider available on the market, it’s a
no-compromise supergenius in your pocket, multitasking at break-neck
pace to get things done.

High-Speed Mobile Browsing

• See the Web at break-neck speed on the largest high-resolution display with a Flash 10 ready HTML browser.

• Look up favorite sites, video and music fast with a high-speed, cortex A8 processor and lightning-fast connection.

•View it all on the 3.7” display with more than 400,000 total pixels, which is twice that of the leading competitor.

• Work faster on the Web with double tap to zoom in and out.

Google Searches Beyond the Web

• Type your search to deliver results such as contacts and music offering a complete search experience on a mobile device. 

• Use voice-activated search to serve up both your contacts and Google search results, based on your location. 

• Find your way with free spoken turn-by-turn directions with Google MapsTM Navigation (Beta), with Street View and LatitudeTM. View geographic information, such as My Maps, Wikipedia entries and transit lines, right on the map.

How It Worked for Me

I must say the Droid itself, and Verizon's service, worked pretty darn well, in the few hours I spent playing with the phone. The hardware is solid, and the service is fast — whether accessing the web, the "Android Market" to download apps, sending emails and texts… it all was quite speedy. I downloaded about four apps, one at a time, and they were all on my home screen fast. I've never used the Android Market before to get apps (this is the first time I've ever even used an Android phone), and I have to say I was pleasantly surprised to see how well it worked. (I hear about 10,000 apps are available there now, versus 85,000 for the iPhone on the App Store.) I downloaded a few apps from Minneapolis-based DoApp Inc. (which already has 75 in the Android Market) — I grabbed "MyLite," our local "WCCO-TV Mobile Local News," and a similar one for San Diego called "SD 6 News."  I also searched the Android Market for the app I use most — "Tweetie" — but no dice.  Also couldn't find "Twitterific," another one I've used.  But there were tons of Twitter apps in the Market, most of which I'd never heard of, or they were specialized apps for certain kinds of tweet content. The one general Twitter app that looked to be the most highly rated, in the five-star icons that appear with each app, was "Twidroid" — but I didn't take the time to try it (I know how Twitter apps work).

I also tried the camera yesterday, and found it works okay, though it took me a while to figure out how to best use the skinny little camera button on the side. And I really didn't notice the camera's auto-focus function. I did email photos successfully.  They must be big files, because it's a 5-megapixel camera.

Built-in apps like YouTube worked great. Again, quick access — and I searched on my name, and up came all my videos very quickly, in a nice interface, and even some I had favorited (all mixed together with my vids). The Maps app was awesome. Very impressive, and the GPS function was pretty darn accurate in instantly finding my location. There's a new "Layers" aspect to the Maps that I didn't really understand, but I clicked on "Traffic" and got a different view. Then I drilled in via the "Satellite" menu option and got a scary-good overhead view of my neighborhood — up close and personal.  Maybe that higher-res screen is what made the Maps look so darn good on the Droid.

The slide-open keyboard worked okay for me, but my fingers (which really aren't very big) were fat-fingering that thing bigtime. I honestly would have no idea how anyone could double-thumb that keyboard — except maybe someone with thumbs the size of a three-year old. I much preferred using the "virtual keyboard," which comes up automatically when doing searches, emailing, etc.  But the keys are much smaller for that in portrait mode than the iPhone's virtual keyboard — making it horribly hard to use!  So, flip it to landscape mode, and you get much bigger keys. That option worked way better for me.

So, What's My Net-Net?

Okay, those are some of good things. I try hard to be a positive guy!  But now how do I really feel?  🙂 Let me try to give my overall, bottom-line assessment…

Some things that really bugged me were the lack of the nice big, round home switch which I'm so used to at the bottom front of the iPhone. Man, I really missed that on the Droid!  Having to go to the top of the phone, and find that little tiny switch at the upper right was a real pain. I swear it takes two hands, or a real contortion of one hand, to press that damn thing!  That is a major user-experience mistake in my book.  I also found a lot of other things that just weren't intuitive about the phone's operation, or the navigation within apps, including email and texting. For example, I could not figure out how a text became a Draft when I was trying to send it, nor could I figure out how to retrieve that Draft so I could send it. Couldn't figure out how to delete some private messages I'd sent, either, before I turn in the phone. And, right now, I can't even get back to the home screen, no matter how many times I press the little home icon on the front of the phone.  Another weirdity: I have yet to see where I go for "Settings" — there's no icon I can see for that, as there is on my iPhone.  So I could not, for example, shut off the damn machine-language guy saying "Dro-o-o-id" in a low, bass drone every time an email came in. Puh-lease. Also, it just never really seemed natural to use this phone — which way to hold it… up or sideways, or slide it open… or what. And that home button way up top, then the camera button way down low. 

So, okay, my net-net … you knew this was coming: it ain't no iPhone.  Now, if you really can't leave Verizon, and you really want to pay the same price as an iPhone ($199 with a two-year contract), just to stay with Verizon — then, yes, it's a close experience.  But close is what you get, not the cigar.

Then again, if you really like Verizon all that much, why not just wait?  All us fanboys in the know predict Apple is sure to add Verizon as a carrier for the iPhone here in the U.S., just as soon as the AT&T exclusive expires. 

What do you think?  Lock yourself in for two more years with Verizon now, or wait for the iPhone?  What would you do?

UPDATE 11/6/09:
Wanted to cite an earlier, very comprehensive Droid review by Engadget, which appeared prior to mine.  (Amazing how being a paid blogger let’s you go to the lengths this guy did.)  Also wanted to give this local shout-out: Garrick Van Buren’s Droid review.  Finally, I point you to what I think is the best review of all — by the master himself, Walt Mossberg of the Wall Street Journal, on November 3rd: Motorola’s Droid Is Smart Success for Verizon Users. In addition, here are some more local tie-ins: a growing, grass-roots local organization called Mobile Twin Cities, and their Google Group.  They’re focused on all things mobile, including marketing, and all mobile OSes, including both Android and iPhone, of course.  And, on top of that, we even have a burgeoning Minnesota Android Developers Google Group as well.

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