Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Category: Travel

Who Knew? Airbnb for Boats!

Boat ownership in Minnesota is second only to Florida (despite our weather being, um, less than half as good!). But here’s a better stat: Minnesota leads the nation in most boats per capita as of 2021.

Example of boat type available on Lake MinnetonkaOf course, we are famously called the “Land of 10,000 Lakes,” so it stands to reason. But Minnesota actually has 14,444 lakes of 10 acres or more, according to the U.S. Geological Survey. No wonder we love boating!

GetMyBoat is the world’s largest boat rental marketplace. Yes, it’s been called the GetMyBoat logoAirbnb of boats. Do people stay overnight in boats? Well, only the bigger ones that have such accommodations, I guess. But you can’t blame the company for liking the comparison. Most of their rentals, I’m suspecting, are a day at a time — though I’ve noticed week-long rentals are offered by some owners. But, surely, living on a big boat for a month while working remotely would be an intriguing escape for some digital nomads, no?

Big Money Can Float a Lot of Boats

chart of boat ownership by state

Top 10 States for Boat Ownership in 2020 – Source: Statista (click to enlarge)

It should come as no surprise that boat owners in Minnesota have discovered GetMyBoat. And I suspect many more will be, as expansion is definitely in the works for GetMyBoat. It just announced it has received $21 million in a Series B funding, with boat manufacturing company Yanmar Global, based on Osaka, Japan, taking a majority stake in the company. Yanmar has worked with GetMyBoat since 2018.

In the past two years alone, despite the challenges experienced by the travel and leisure industries worldwide, GetMyBoat says it has achieved 10X revenue growth and now “offers more than 150,000 boat rentals and water experiences across 9,300 destinations.”

Pontoon boat, Voyageurs Nat'l ParkGetMyBoat has a mobile app for iOS and Android that enables users to rent a boat right from their phones. In the news release, the company said, “Our mission is to make the joys of boating more affordable and accessible, and with this growth capital from Yanmar, we will be able to fully realize that dream.”

GetMyBoat is a fully remote company, with headquarters in Foster City, California. A large portion of its team is in South Africa, and it has employees in Toronto, North Carolina, Virginia Beach, and more.

The Local Connection

In Minnesota, the company currently has just one employee, but more than 85 watercraft owners are on the platform here as of March 2022. Of course, in the summer, I learned that number will increase a lot as owners “re-publish” their boats on the platform. SuperAirNautique boat“I’m in close contact with some of our owners here,” said Val Streif, marketing manager, based in Northeast Minneapolis. “Many of them have reported really great stories of growing their side hustle businesses, renting out their boats in the summer months or serving as full-time boat captains for their rentals.” Hmmm, is this a way to ease the payment pressure from those 15-year boat loans many have to take out to live their dreams on the water?

The only outside investor in GetMyBoat is Yanmar as of now. The company has been otherwise funded by the cofounders, serial entrepreneurs Sascha Mornell, CEO, and Example of houseboat available at some locationsRaf Collado. Quite the non-standard startup story! The company launched in 2013, and Yanmar invested for the first round in 2018.

All the Minnesota boats currently on the platform can be seen at this link. There’s a description for each listing saying what the owner/operator offers. The most popular listings in our state currently are on Lake Minnetonka, the St. Croix River, Prior Lake, and the greater Bemidji lakes area. (The photos in this post represent some of those offerings.)

The majority of GetMyBoat’s business is in the United States, but it has a large presence in the Caribbean, Canada, Mexico, and the Mediterranean, and Streif says the company is growing globally.Canoeing, somewhere in Minnesota

So what’s the range of watercraft sizes on the platform? I was told the smallest is a paddleboard (maybe I should rent mine?), and the largest are some superyachts (but none owned by Russian oligarchs, I have been assured!). And there are a whole lot of sizes in between — everything from kayaks and canoes to speedboats, cabin cruisers, pontoons, ski and wakesurfing boats, and even houseboats.

I asked Streif if all the larger boat rentals come with captain included. “No, people can choose boat listings based on this option,” she said. “I would say the vast majority of boat rentals on our platform are captained charters, but it’s not always the case. It will Big party on a Minnesota boatsay on the boat listing either ‘Captain is Included’, ‘Captain is Optional’, or ‘Captain is Not Included’.”

For those rentals with no captain, I asked if the cost is high because of insurance expense. “It’s not necessarily super expensive when it comes to insurance.” she said. “We have some insurance partners that offer bareboat, or non-captained, coverage at competitive rates. The key for boat owners is to make sure, for their own insurance policy, that it covers bareboat rentals when they’re renting out their boats to Ski boat on Gull Lake near Brainerd MNcustomers on the platform without a licensed captain.”

GetMyBoat sees itself as “the driving force in shaping the world of on-demand boating.” It says it’s on track to send 2,000,000 people boating before the end of 2022.

I have a feeling Minnesota will account for a growing number of those rentals as we get into the summer of 2022 — one we are all very much looking forward to, for obvious reasons.

See you on the lake!

 

Minnesota ‘Mompreneur’ Leaves Corporate Job, Launches Parent App

[NOTE: This post first appeared yesterday on Minnov8.com, where I am a contributor.]

karla-lemmonKarla Lemmon has done it. She’s left a successful corporate career as a product manager to pursue her dream of becoming a tech entrepreneur and marketing her own app — an app for which she’s convinced there’s a big need.

Little Peanut on the Go is a personal-assistant mobile app for parents to help them stay organized and connected when they or their children are away from home. It lets parents create packing lists and to-do lists, build care schedules to share with caregivers, and little-peanut
connect with their children while they’re away with updates and photos. Little Peanut on the Go just became available this month, first in the Google Play App Store for Android devices. It’s expected to be available very soon in the iOS App Store. (UPDATE: it’s there!)

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DEMO Spring 11: A Chat with flyRuby.com

FlyRuby-DEMOspring2011 My next stop was the stand of flyRuby.com, which says it's the first and only Internet marketplace for private jet travelers to search, compare, and pay for jet charter service online. I wanted to chat with the young CEO and founder, Michael Leek, who told us on stage he's an Eagle Scout — and a former Marine.  So, really now, think about it: how hard could starting an Internet company be then? 

The guy gets out of the Marines only five years ago, then thinks about what he wants to do next.  He goes and identifies an unmet market need, then hustles two angel investors for $350k. FlyRuby-logoGet this: he found there are seven million monthly Google searches related specifically to air charter and, *not one single site* lets you book a charter online — that is, till flyRuby launched publicly on Monday.

Right on, Michael!  Storm the beaches, baby — Semper Fi.  I got a kick out of how he implied on stage (video here) that many in the audience weren't his market, and I could swear he was looking at the press section when he said that… :-)  But, hey, if I win the lottery, I know right where I'm going to book my next air travel — screw commercial!

Download or listen to my interview of Michael Leek, founder of flyRuby.com … (MP3)