Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.
So, how does a presenting company stand out at DEMO? Ask BizEquity.com, led by DEMO returnee Ami Kassar (on the far left). This new site helps you find out what any small business is worth — so they all dressed up like, you got it, small business owners. Ami is in pizza shop garb, complete with tomato sauce stains… 🙂
In addition to having a Twitter account — @demofall08 — DEMO has a nice blog feed set up at a site created by EventVue, which you can see here. Actually, it’s just part of an entire social network for the conference. I joined it over the weekend, so my posts will be there. (And my tweets appear at their Twitter page, too.) In the screen shot below, you can see that at least one TechCrunch50 blogger is already using the blog feed. Figures.
UPDATE: Hah, just found another Twitter account that DEMO runs — @demotweets — which I see has been going for some time now. I guess it will also have updates about the event. The other Twitter page mentioned at the top is for the purpose of aggregating tweets from attendees, so it was just set up a couple days ago.
You may have been seeing some of the talk online about TechCrunch50 taking potshots at DEMO as its organizers try to get publicity for their new event, which they purposely scheduled during the same timeframe as the venerable, long-standing event. 
Can you say "in your face"? DEMO is now going into its 19th year and has become widely regarded over that time as the place for promising new startups to launch. The TC50 organizers are trying to claim that they somehow are more pure because they do not charge a fee to the startups they accept to present, while DEMO long has done so — widely seen as the price for the process DEMO puts a presenting company through to benefit from its first-class brand of company launch experience, which includes all the positive things that go along with that in the way of publicity and investor exposure.
I'm about to leave for San Diego to attend DEMOfall 08, which will be about my seventh time covering their events as a press registrant. They are very, very well run events. I also have a press pass to TechCrunch50, although, since the dates of the two conferences directly overlap, I will only be able to attend that last day of TC50 (in San Francisco), on Wednesday. I'd like to take in all of both events, but I can't; no one can, except from a distance or online.
TC50, despite its name, is actually debuting 52 companies. DEMO will have 72 presenters. Another difference between the events is that DEMO always releases its list of presenters the Friday before the event, which typically starts with a Sunday evening reception. TC50 has chosen to be, uh, different, saying it will only release names of its companies at 6:30 am Pacific on Monday, and that's only for companies who will pitch that day. It won't release the names of those presenting on Tuesday and Wednesday until 6:30 am on each of those days. Do some people know already who's presenting? Sure, I suspect word leaks out a lot from the companies themselves, although both shows prohibit news being formally released before their "embargoes" lift on Monday. (Note that press attendees' inboxes begin filling up days before both events, but they of course expect us to honor the embargoes, and I do.)
So, what do I think about all the hype going back an forth (most from the TC50 side) about this competition for Startup Launch King-of-the-Hill Event? A lot of distraction, really — which even TC now admits. This is supposed to be about the startups. I wholeheartedly agree. It seems there are plenty of them out there, so what's the problem with two events like this? Why does one have to be in the other's face? (It would just make a lot more sense if the events were scheduled separately.) I have a take on how they're different in other ways, too. DEMO, over the years, has increasingly tended to attract more established startups — which, of course, have no problem paying their fee. Many have raised Series A and B rounds by the time they get there, and I've seen many beyond that stage. Thus, the fee is a pittance for them, especially for the benefits they gain. (And it costs them more than that to have good PR support for the event.) DEMO has even taken to having 4 or 5 large firms introduce new products or services at each of their events. My hometown boys from Best Buy being a prime example at the year's DEMOfall… TC50, on the other hand, seems to be seeking raw startups for its event, those that have raised little or no money. Thus, not having to pay a fee is a good thing for them. More power to 'em! But it will be a different type of event than DEMO for that reason: earlier stage startups than most (not all) of DEMO's presenters.
Another way I'm thinking TC50 will likely be different: I suspect many more of their presenters will be Bay Area based. DEMO has long prided itself in its companies being from all over the U.S., and increasingly the world. (See my last post for the number of countries this year's DEMOfall class will be from.) We'll see how TC50's companies stack up in this regard next week
I did not attend TC's first attempt at a conference last year (called TC40), but I heard from a very experienced tech PR person at DEMOfall last year, who had come directly from it to DEMO, that it was "pretty horrible." I'm hoping for their sake, and for all the hype and expectations they have created, that they do better this year. And, most of all, for the sake of the startups — who may have not invested a fee into the TC50 event, but have surely invested many, many hours of preparation. And that's money, too.
I’ll be attending the DEMOfall 08 conference in San Diego, September 7-9, 2008. 
Close to 100 media and bloggers will be there, with total attendance expected to be the largest ever (I predict close to 1000).
Here are some excerpts from DEMO’s press release, which just hit the wire, including the complete list of presenting companies, A to Z, and their web addresses:
Leading Technology Conference Continues to Highlight
the Best in Entrepreneurship from Around the World
The DEMO conferences, known for launching some the world’s biggest technology products, will kick off this Sunday with 72 new products poised to launch onstage in just 72 hours. Beginning its 19th year of supporting innovation, DEMOfall 08 will highlight products from more than 11 countries and 19 states. Known as the conference that launched products from Google, Apple, Palm, Intel, Yahoo!, and TiVo, the fall conference will host one of its largest attendances of journalists, investors, and business professionals in its history. DEMOfall 08 is being held from September 7 – 9 at the Sheraton San Diego. To learn more about the event and register to attend, visit www.demo.com.
"Every DEMO, we strive to identify the companies that will defy all the odds and have significant impact in the technology markets. Ours is a year-long process that culminates in 72 hours of products that are more than disruptive; they change the rules of the game as we know it,” said Chris Shipley, product analyst and executive producer of the DEMO conferences. "I am very excited to unveil the class of DEMOfall 08. They are innovative, they are important, they are fun, and they represent the future products and solutions we all will be using soon.”
The DEMO conferences are held twice a year, requiring the DEMO team to hold in-depth interviews with more than 1,000 companies ready to launch new products at the event. This rigorous process ensures that DEMOfall 08 attendees will, for the first time, see new products from around the globe including Australia, Belgium, Canada, England, France, Germany, Italy, Japan, and Taiwan.
DEMOfall 08 Presenting Companies
Accordia Group, LLC; New Rochelle, NY; www.accordia-group.com
Adapx, Inc.; Seattle, WA; www.adapx.com
Alerts.com, Inc.; Bellvue, WA; www.alerts.com
Arsenal Interactive, Inc.; Mountain View, CA; www.heycosmo.com
Asyncast Corp; Campbell, CA; www.rocketron.com
Awind Inc.; Junghe, Taiwan; www.awindinc.com
beeTV; Milano, Italy; www.bee.tv
Best Buy; Minneapolis, MN; www.giftag.com
BizEquity Corp.; Spring House, PA; www.bizequity.com
Blue Lava Technologies, Inc.; Honolulu, HI; www.bluelavatech.com
Cerego; Tokyo, Japan; www.usa.iknow.co.jp
Cinergix, Pty Ltd.; Melbourne, Australia; www.creately.com
Clintworld; Boenningstedt, Germany; www.clintworld.de
CoreTrace Corp.; Austin, TX; www.coretrace.com
crowdSPRING, LLC; Chicago, IL; www.crowdspring.com
DesignIn, Inc.; Marblehead, MA; www.mydesignin.com
Dial Directions, Inc.; Alameda, CA; www.dialdirections.com
DOCCENTER; Omaha, NE; www.doccenterinc.com
Enterprise Informatics, Inc.; San Diego, CA; www.enterpriseinfomatics.com
Familybuilder; New York, NY; www.familybuilder.com
ffwd.com, Inc.; San Francisco, CA; www.ffwd.com
Fortressware, Inc.; Mountain View, CA; www.fortressw.com
Fusion-io; Salt Lake City, UT; www.fusionio.com
G.ho.st; Ramallah & Modin, Palestine and Israel; http://g.ho.st
Green Sherpa; Santa Barbara, CA; www.greensherpa.com
Infovell, Inc.; Menlo Park, CA; www.infovell.com
Intelius, Inc.; Bellevue, WA; www.zumende.com
Invision TV, LLC; Bethesda, MD; www.invision.tv
iWidgets, Inc.; San Francisco, CA; www.iwidgets.com
Kadoo Inc.; Washington, DC; www.kadoo.com
Koollage, Inc.; San Jose, CA; www.koollage.com
Mapflow, Ltd.; Cork, Ireland; www.eirlift.com
Maverick Mobile Solutions, Pvt. Ltd.; Maharashtra, India; www.maverickmobile.in
MeDeploy; Hamden, CT; www.medeploy.com
Message Sling; Worcester, MA; www.messagesling.com
MeWorks, Inc.; Taipei, Taiwan; www.meworks.net
Microstaq, Inc.; Austin, TX; www.microstaq.com
MixMatchMusic, Ltd.; Burlingame, CA; www.mixmatchmusic.com
Momindum; Paris, France; www.momindum.com
OpenACircle.com; Dallas, TX; www.openacircle.com
Paidinterviews, LLC; McLean, VA; www.paidinterviews.com
Paragent, LLC; Muncie, IN; www.paragent.com
Photrade, LLC; Cincinnati, OH; www.photrade.com
PlanDone, Inc.; Petaluma, CA; www.plandone.com
Plastic Logic, Ltd.; Mountain View, CA; www.plasticlogic.com
Qtask, Inc.; Burbank, CA; www.Qtask.com
Quantivo Corp.; San Mateo, CA; www.quantivo.com
Radiant Logic, Inc.; Novato, CA; www.radiantlogic.com
RealNetworks, Inc.; Seattle, WA; www.real.com
Rebus Technology, Inc.; Cupertino, CA; www.rebustechnology.net
RemoTV, Inc.; New Haven, CT; www.remotv.com
Rudder, Inc.; Houston, TX; www.rudder.com
Semanti Corp.; Alberta, Canada; www.semantifind.com
Sim Ops Studios, Inc.; San Francisco, CA; www.wildpockets.com
SitScape, Inc.; Vienna, VA; www.sitscape.com
SkyData Systems, Inc.; San Mateo, CA; www.skydata.com
SpinSpotter; Seattle, WA; www.spinspotter.com
Telnic, Ltd.; London, England; www.telnic.org
TetraBase, LLC; Boothwyn, PA; www.tetrabase.com
The Echo Nest Corp.; Somerville, MA; http://echonest.com
tikitag, an Alcatel-Lucent Venture; Antwerp, Belgium; www.tikitag.com
Toolgether; San Mateo, CA; www.toolgether.com
TravelMuse, Inc.; Los Altos, CA; www.travelmuse.com
Trinity Convergence, Inc.; Durham, NC; www.trinityconvergence.com
TurnTo Networks, Inc.; New York, NY; www.turnto.com
UbiEst S.p.A.; Treviso, Italy; www.ubiest.com
UGA Digital, Inc.; Taipei, Taiwan; www.ugadigital.com
Unity Solutions, LLC; Clearwater, FL; www.unitysolutions.com
Usable Security Systems, Inc.; San Francisco, CA; www.usable.com
WebDiet, Inc.; Henderson, NV; www.webdiet.com
Xumii, Inc.; San Mateo, CA; www.xumii.com
Zazengo, Inc.; Santa Cruz, CA; www.zazengo.com
It’s about time somebody else started doing this — providing a way for tech startups to get themselves listed on a database. RWW just launched ReadWriteWeb Companies (tricky name), and did it the smart way: by using a platform already available (TradeVibes), instead of trying to code their own.
TechCrunch has really been alone at the top as the only decent resource designed for this purpose, with its CrunchBase service — which now lists some 6500 startups, 13,000 people, and more than 2700 funding rounds. It was only logical they would start such a database, seems like at least two years ago now, with their close ties to the VC and startup communities in the Valley. They do a decent job, as I can attest, having listed a startup there a few months ago. They provide very good, responsive service. (Note that it’s not an automated, unattended service — a real human monitors and approves what you try to list there.) One drawback? You’ll get sales calls like mad once your listing goes live, from outfits such as outsourcing companies in India, etc.
Another service, KillerStartups, which of course does not have nearly the reach and buzz of TechCrunch, offers both a free and a paid service ($50, as I recall). Having learned the CrunchBase lesson, we were more than happy to pay their fee, which means you won’t get hammered with offers from service providers who have so many things to try to sell to startups, it boggles the mind! If you’re too strapped to pay the $50, get ready for the barrage.
Another service launched last year is StartupSearch, a sideline project of Niall Kennedy, whom I can attest is one smart, plugged-in dude. He runs the Widget Summit conference, which I blogged extensively about last fall, and the service appears to be an offshoot of that endeavor — which required an extensive database all by itself. The site says it tracks "facts and figures" about Web 2.0 startups, including traffic to their sites (though it doesn’t say how it does that). However, StartupSearch only lists 81 companies to date. That may now grow with the attention it’s getting on ReadWriteWeb’s post today, which links to it. But it seems Niall, who’s a busy guy, may not be devoting much attention to the site anymore — yikes, his last "Weekly Web Wrap up" was September 10, 2007! (Just before things got really busy for him with the Widget Summit.) But, after all, it is a dot-org.
ReadWriteWeb did a smart thing to launch its service — there is definitely room for another decent offering in this space, and I wish Richard luck. He took his time and did it right. And, now, whenever you read a RWW post about a given company, if there’s a database entry for it on RWW Companies, you’ll see a little widget you can click on to take you to their listing. Cool — I’m gonna test it out.
P.S. Oh, the startup I’m talking about above? You’ll know more on July 11.
UPDATE 7/30/08: The startup is DoApp Inc., at www.doapps.com. Or check us out at the iTunes App Store.
W
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