Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Category: Video

TruScribe Summons Kickstarter to Get You ‘Talking’

April 12, 2016 / / 0 Comments

TruScribe-crowdsourcingThought you’d heard it all on Kickstarter? Well, how many times have you run into a project there that’s about launching a language? You read that right. Get your credit cards out, startup and crowdfunding lovers: here’s your chance to say you were there back in ’16 when history was made.

But here’s the deal: you gotta tell a lot of your friends, because the folks at TruScribe have set a pretty hefty goal for this one: it’s $100k.  Of course, that’s befitting the ginormous implications here — I mean, how often do you get to impact the entire freaking global community, with that single audacious goal to allow everyone on the planet to communicate visually? This is big stuff, people!! What’s a lousy little 100 Grover Clevelands?

TruScribe, as you’ll recall, is a whiteboard video animation company that was cofounded in Minnesota. (I TruGlyph-logowrote about them here on Minnov8.com back in 2014.) A large part of its staff is in Madison WI, but Minneapolis became its headquarters a while back, with great new digs at International Market Square. It was named the 253rd fastest-growing company on the Inc. 5000 list in 2015, which was understandably touted far and wide. (As a point of reference, crazy-fast-growing LeadPages of Minneapolis was #220.) In February 2016, TruScribe announced the first part of its new initiative to transform into a full-fledged software business, with a new iOS app called TruGlyph. (You can download the app here.)

What’s coming next you can see in their new (and very first) Kickstarter project. Here’s an excerpt from that page on what it’s all about: Continue reading

Wait, Was That My iPhone That Just Flew Over Your Head?

November 4, 2015 / / 3 Comments

It could have been if I had a “PhoneDrone Ethos” prototype — I could be buzzing you! But, sigh, I don’t have one … and none of us mere mortals will until they ship in September 2016. That’s as soon as the Kickstarter page promises. Nonetheless, as I write this, the product boasts some $238,000 pledged (well exceeding the $100,000 goal), and more than 900 backers — who apparently have no problem waiting for 11 months.

xCraft, the designer and manufacturer, is a drone company that scored a record-breaking $1.5 million investment on Shark Tank recently.  Continue reading

TruScribe, Cofounded in MN, Helps Weird Al Yankovic Take a Shot at Corporate America with ‘Mission Statement’ Music Video

July 21, 2014 / / 0 Comments

In a post today in the Wall Street Journal “Speakeasy” blog (which covers media, entertainment, celebrity, and the arts), the latest music video from Weird Al Yankovic was featured. It’s hilarious!! Take a look there on that post (length is 4:34)… I'll wait.
TruScribe-logoWhat’s cool is that the video has a Minnesota connection. It turns out Yankovic and his longtime coproducer LeverageCoreCompetencies-250wtapped TruScribe to make it — starting some ten months ago. TruScribe is headquartered in Madison WI, but also has an office in downtown St. Paul. (In addition, it maintains international operations through many key European partnerships.) Andrew Herkert, who’s VP of sales and a cofounder, heads the St. Paul office and helped launch the company while a student at the University of St. Thomas about five years ago. TruScribe has grown significantly since then.

An excerpt from the WSJ post:

The song, from Yankovic’s new album “Mandatory Fun,” is in the style of Crosby, Stills & Nash… (it) features Yankovic harmonizing with himself on lyrics constructed of corporate jargon, like “operationalize our strategies” and “leverage our core competencies,” while the animated whiteboard video depicts a live-action hand that is drawing illustrations to go with the words.

“I wanted to do a song about all the ridiculous double-speak and meaningless buzzwords that I’ve been hearing in office environments my entire life,” Yankovic says by email. “I just thought it would be ironic to juxtapose that with the song stylings of CSN, whose music pretty much symbolizes the antithesis of corporate America.”

I laughed out loud at one comment on the post (from a guy named David): “Weird Al hits all the right points. Anyone who has written a press release should hang their heads in shame.”

WeirdAl-HisTweet072114TruScribe is getting a ton of praise today (including from Al himself), as you can see on its Twitter account.

And here’s a great blog post TruScribe  published today, Weird Al is making fun of you! And us, too.

TruScribe’s technology is called “Scribology,” and the company has built an impressive client list. TruScribe-Scribology(tm)

I had the pleasure of meeting cofounder Andrew Herkert at the most recent University of St. Thomas “Fowler Business Concept Challenge” (a student competition), where we were judges on the same team. Here’s what he had to say about the news today:

“Weird Al is a creative powerhouse, with a decades-long influence on pop culture, and that makes it an honor that we were selected as vendor for his whiteboard-animation project. The TruScribe team is optimistic this is just the beginning of a deeper relationship with the media industry. … I have high praise for Jay Levey of Imaginary Productions for catalyzing the vision for this video. Jay is Al’s  business partner and manager/agent/fellow visionary — they’ve worked together for many, many years. In fact, Jay discovered Al some 30 years ago.”

TruScribe is another great example of Minnesota creativity and technology innovation! Okay, Wisconsin claims them as well. We hate to admit it — but, yes, occasionally, cheeseheads can be creative, too… 🙂

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