Graeme Thickins of Tech~Surf~Blog interviews Mike Wheatley, CEO, and Ian Pringle, CTO, of Ensembli at the DEMO ’09 conference, which was held March 1-3, 2009, in Palm Desert, CA.
I stopped at the station where a UK company was showing off its new technology to do web search using “relevance analysis.” As they like to say, search engines, feed readers, and aggregators can’t sense who you are and what interests you, and they certainly don’t anticipate what will excite you. Instead, they overwhelm you. CEO Mike Wheatley (pictured) and CTO Ian Pringle tell me more about what Ensembli is doing to make web search better.
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