According to ace conference organizer Jen Kane of Kane Consulting in Minneapolis, it's now a "brave new
world" in public relations. And to help managers of local businesses
and PR practitioners alike better understand how "new hybrid media
forms" are changing the game, she's flying in a
national speaker who's an expert on the subject.
Called "PR 2.0: The New Tools of the Trade," the event will be held Monday July 13 from 8:00 am till 4:00 pm at the Westin Galleria, 3201 Galleria, in Edina, MN 55435. Jason Kintzler, founder and CEO of
PitchEngine, is the keynote presenter. PitchEngine, based in Casper, Wyoming, is "a social media release service" that enables PR
professionals to package stories and share them with journalists,
bloggers, and influencers via the social web. (By the way, if you want to follow Jason, here's his Twitter page, which tells us he's also a former journalist, a graphic designer, a fly fisherman, and a snowboarder.)
Said Jen 
in announcing the event (she's pictured below, and that's colleague Kary Delaria at right), 
"If you’re
in the business of sharing facts, telling stories, starting
conversations, and monitoring dialogue about your company or client,
this is stuff you need to know."
The conference will also feature eight breakout sessions reflecting
the most cutting edge and innovative thinking on how to navigate this
rapidly changing industry. I know most all these folks and can attest they know their stuff. 
The breakout sessions include:
• "Using Social Media Behind the Firewall" – Gary Koelling, Best Buy, and Cameron Gross, GreaterThan Media, a consultant to Best Buy.
• "Pitching Using New Media Tools" – Eva Keiser, Senior Vice President, Risdell McKinney Public Relations.
• "Online Reputation Management" – Greg Swan, Digital Strategy Manager, Weber Shandwick Digital Communications.
• "Incorporating Podcasts and Video Into Your Marketing and PR Mix" – Albert Maruggi, founder of Provident Partners and Producer of the Marketing Edge podcast.
• "Self Publishing for PR" – Arik Hanson, ACH Communications/Chief Blogger, Communications Conversations.
• "How to Monitor Your Brand Through Social Media Channels" – Connie Benson, Chief Community Officer, Techrigy.
• "Optimizing Content of Press Releases and Beyond" – Jolina Pettice, Senior Account Manager, TopRank Online Marketing.
• "Small Brands. Big Results" – Blois Olson, Executive Vice President, Tunheim Partners.
In addition, there will be open lab periods where attendees can
network with others and explore new online PR and marketing tools and
applications.
The organizers tell me that remaining space is limited, but
registration may still be available as you read this. To register and
see the list of those attending to date, here's the PR 2.0 event registration page. You can also see the press release for the event here: a PitchEngine release, of course!
Can't make the event but still want to schmooze?
You're in luck. Kane Consulting also announced they're holding a
"TweetUp" after the conference from 6:00 to 9:00 pm at Tavern on
France! You may have seen some buzz about this on our local Social Media Breakfast (SMBmsp) site
— well, now it’s official. It's your chance to meet Jason Kintzler of
PitchEngine and hob-nob with the local PR digerati. But you must RSVP here for the TweetUp. It's open to all. There’s no cost to attend this evening gathering, and you can simpy order food and drinks off the menu.
See ya there!
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