Yes, these are the words I live by. Actually, it was 21 years that I had the same basic web site for my consulting business, before I launched a new site just recently. It’s at my original domain name, gtamarketing.com. (Please tell me what you think of it in the comments below!)
You can see screenshots of the old vs. the new below. Pretty stark comparison, huh? I kid you not: my old site had a footer that read “©Copyright 1995-2016.” It lived a long life! I launched it in early 1995 when I began working with my first Internet client, Creative Internet Solutions (later acquired), a relationship that actually began in late 1994. The first popular browser, Netscape, was just being launched. Oh, I updated the content many, many times over the years, of course — often adding pages here and there, and unlinking others when they became dated or no longer seemed relevant. But the site used the same, basic, plain-HTML structure for all those years. I built every bit of it myself originally and ongoing — and managed the hosting and did all the maintenance and updating all by my lonesome, too. (Yes, I know how to code — haha — but don’t ask me anything beyond HTML!)
BEFORE: my 21-year-old web site.
For some reason, I never got around to creating a new mobile/responsive site during recent years — even though I knew I should have. It’s the “cobbler’s kids with no shoes” syndrome: I helped many clients create modern new sites during this time, but never had time to do my own! It just wasn’t a high priority — alas, clients must always come first.
AFTER: my brand-new, mobile responsive web site.
optimize for the app stores. It describes itself as “the premiere ad technology choice of top-charting mobile games and apps.” It has an expert team of engineers, data scientists, account managers, and designers, and has been recognized as a leader in effective monetization and user acquisition. 
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