Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Page 13 of 144

A New Optimization Game in the Age of Mobile

AppStoreIcons-VentureBeat

Graphic: VentureBeat

If you publish apps (and it’s hard to find a company these days that doesn’t), you’d better be up on the new science — and art — of App Store Optimization. Yes, say hello to another acronym: ASO. We all know about SEO — it’s such common practice, we do it like breathing. But when the whole world has gone mobile, when everyone and their mother are publishing apps, if you aren’t into ASO – well, you’re falling behind. It’s a major new focus for app developers and publishers, and a Minnesota firm is ready to take you to school on it.

ASO is the direct result of a phenomenon VentureBeat calls “invisible app syndrome.” In a post today, it explains: “With over 1.5 million apps in each app store, it’s easy for apps to disappear and never be seen… App Store Optimization (ASO) can bring your app out of hiding, placing it squarely in front of the customers who need or want it, and keep them clicking through.”

Minnesota-based NativeX is an experienced player in helping app publishers NativeX-logooptimize for the app stores. It describes itself as “the premiere ad technology choice of top-charting mobile games and apps.” It has an expert team of engineers, data scientists, account managers, and designers, and has been recognized as a leader in effective monetization and user acquisition. Continue reading

When Will the Coming Tech Crash Arrive in Minnesota?

Photo: ShineYourLight (Sang Kim)

Photo: ShineYourLight (Sang Kim)

Trends don’t start here in the cold North. We all know that. They tend to come from the coasts. Not always, but mostly. Some trends never even get here at all, and we can be fine with that — or not even realize we missed another one. Then there’s a trend that turns into a… crash.

There’s one of those taking shape out there in the world of big tech that we should hope never gets here. We’re hearing the talk more and more. New signs pop up. I caught a story yesterday that uses the stock market term “correction” in the headline — how polite — then proceeds to cite so many reasons it could be called a crash. Or a bubble burst. Continue reading

Wait, Was That My iPhone That Just Flew Over Your Head?

It could have been if I had a “PhoneDrone Ethos” prototype — I could be buzzing you! But, sigh, I don’t have one … and none of us mere mortals will until they ship in September 2016. That’s as soon as the Kickstarter page promises. Nonetheless, as I write this, the product boasts some $238,000 pledged (well exceeding the $100,000 goal), and more than 900 backers — who apparently have no problem waiting for 11 months.

xCraft, the designer and manufacturer, is a drone company that scored a record-breaking $1.5 million investment on Shark Tank recently.  Continue reading

The Pioneer Summit Liveblog

I was in the Bay Area live blogging the Pioneer Summit, October 7-9, 2015, in Redwood City.  The conference was put on by the awesome accelerator/innovation hub  GSV Labs, and I really enjoyed it! My live blog is now archived. It spans two and half days of the event, beginning just before sunrise on the first day…

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NOTE: Unfortunately, updates to WordPress software since I originally published this post caused the Live Blog plugin to break. I got no warning. Nice going, WordPress! So, my content appears to be lost forever… 🙁  

I guess you just had to be there! Trust me, it was good.

Raising Money You Don’t Need: MN Startup Trend?

I Dont Want Your Money[UPDATE 9/28/15: At the bottom of this post, I include some great comments I got from a leading VC over the weekend.]

This thing about profitable startups raising money they don’t need is getting deafening around here. A few years ago, Code42 shocked us by taking their first VC money (a huge $52M round), which confused people because they knew they were doing fine without it. [UPDATE: days after I wrote this post, it announced an $85M Series B.] Then LeadPages raises a surprise A round in late 2013 that it soon was openly bragging it hadn’t touched — didn’t need it. Only months later, it takes yet more — another $27M. It’s growing crazy fast, so we wonder… do they not need that either?  How about SportNgin, raising something close to $40M over four rounds going back to 2011? With the continuous growth they’re experiencing, why do they need all that cash and can they even spend it?

Now we learn about another rapidly growing Minnesota startup, Field Nation, which began as a young college grad’s idea more than a decade ago and now claims a $100M gross revenue run-rate, grabbing a huge (for this town, FieldNation-logo-horizanyway) Series A round of $30M. Reading the recent news in the StarTribune and the MSP Business Journal, you had to be impressed. Another homegrown startup raises a huge initial round. Wow, yes, we say to ourselves, beaming with pride, the Minnesota startup community really is rockin’! But what’s going on here with this latest winner in the local VC stakes?  Continue reading

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