Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

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Hacking Google

Do you still read books? I don’t — well, not much, anyway. When I do look at them, I mostly flip through them quickly, or go to a specific section I’m interested in. Sure, I have a few favorites (as in my Reading section here) that get a little more attention than that. (And an admission, too: a lot of my favorites are picture books, as is one on that list. Flipping through pix — that I got time for!)

But who has time these days to be an avid book reader? Especially when we’re so put upon by email and everything else digital — not to speak of (oh, yeah!) our analog lives. On the email problem, this commentary by David Ferris, an analyst who runs a leading messaging and collaboration research firm, is worth a quick read: Email Overload Enters New Phase.

What got me going on this book topic, though, was a piece I caught recently from Demir Barlas, managing editor of Line56, a mostly-web publisher focused in e-business. I rank this guy as one of the most unsung journalists out there. I’ve been reading and enjoying his work for years. He’s covering such a huge topic, and I appreciate that wide coverage — and the resulting big.pngcture insights he can provide. I try never to miss any of his “From the Editor” columns.

A big.pngcture insight is one thing, but a great little tidbit is another. And this is one of them: Hacking Google: A way to use Google Books to view 90% or more of entire books.

So, there you go, all you out there who don’t read books anymore, but still want to flip through some from time to time: no more pesky book buying! Or even trips to the library.

Gitchigumi Surf

And now for something really different. Hey, I never intended this blog to be all-tech, all-the-time — how boring would that be?

Today’s topic will be about *real* surfers — not the namby-pamby variety that merely moves fingers about a keyboard. No, this is about a rare breed that lives life, shall we say…a bit more fully? I’m a surfer myself, as a former resident of Hawaii and California, having gotten the bug (or “stoke,” as we surfers call it) early — when I was 13, hangin’ out at the famed Outrigger Canoe Club at Waikiki Beach, learning from a 100% Hawaiian named Chuck Kalili, from Haleiwa. One never loses the stoke, the Aloha — it stays with you forever. But, suffice it to say that I prefer warmer surfing spots, some of which are noted in my “Links” section at the right.

This blog post is about a handful of guys who give surf stoke a whole new meaning, right here in Minnesota (where I now spend most of my time) and elsewhere around the Great Lakes.

LakesuperiorLake Superior is the largest fresh water lake in the world, with many legends — not the least of which is the one made famous by Gordon Lightfoot. (See track 14.) Water temps along Superior’s shores rarely get out of the 50s F — and, in the fall and winter, when most of the good surf happens, they’re down in the 30s. Air temps can be down to — well, you know. Snow flies, winds howl, skies are gnarly…. Cabinview generally not a friendly atmosphere. Mega wetsuits, complete with hoods and booties, are the order of the day. Add to that the only other requirement besides a board and leash: big cajones. This lake is dangerous in many ways. It’s a whole ‘nother North Shore, as we like to say. (Oddly, the coast along the lake’s western shore, north of Duluth — a huge tourist draw here in the Midwest — shares the name of surfing’s mecca on the island of Oahu. But the similarity ends there. I’ve included a few pix of Lake Superior here — in the summertime, courtesy of my friend Steve “Connecting the Dots” Borsch.)

Lately, I’ve been wanting to see if I can get up enough interest Cabininwoods_2to start a Minnesota Chapter of The Surfrider Foundation (40,000 members worldwide). So, I’ve been thinking that a fitting start would be to do a tribute to the guys that make up this micro-niche sport of Lake Superior Surfing. And even the broader, less micro niche of Great Lakes Surfing — which has been going on longer than you think: the Great Lakes Surfing Association was founded in 1966. (I spent my summers on the beaches of southern Lake Michigan for some years before we moved to Hawaii.) Well, anyway, in my desire to write on the topic, I wasn’t alone — there must be something in the air. Because the New York Times just ran a great piece, too, over the weekend! … Endless Winter: A Surfing Paradise Not for the Faint of Heart. Which adds nicely to the other links I wanted to share with you here.

Lakesuperiorsurfing1The best of these is a front-page story the Minneapolis Star-Tribune ran more than two years ago, complete with several great photos, which was headlined “Surf’s up — on Lake Superior! In February!” The original link is gone, but for some reason the story lives on (without photos) here, with a different title. I’ve included a couple of the photos from the article here. (Note: article and photos are copyright 2005, Star Tribune Company. Also note that the “Superior Surf” web site link listed near the end of the article is no longer active. But the web site www.superiorsurfclub.com is very much active.)

This piece was written by a great guy named Jerry Zgoda. I don’t know how many major, front-page features a sports writer gets (and one who normally covers stuff like golf!), but Lakesuperiorsurfing5this article had to be one of the most popular ever here in the Land of 10,000 Lakes. Jerry actually spent days with these guys, covering them like Sports Illustrated or Outside magazine might have. And, to this day, he tells me it was the most memorable story in his career. I say the man should get a Pulitzer. 🙂

Another excellent article appeared in Lake Superior Magazine, written by one of the surfers featured in the above article, Greg Isaacson: Surfin’ the Big Lake. The man is not only a longtime dedicated surfer, but a great writer. (Must be something that makes the two go together, huh, Greg?) Zgoda even calls him a “philosopher/writer.” All I know is, I gotta meet this guy next time I’m in Duluth.

Did you catch the great documentary in theaters this past year on Great Lakes surfing? Probably not, since it was such a limited release. But you can grab the DVD here for thirty bucks, and I highly recommend it: Unsalted: A Great Lakes Experience. Sponsored by Ocean Pacific and produced by Vince Deur, it actually features a group of pro surfers who braved the cold — some from my other home town of San Clemente, CA, where it’s 70-ish all year. (Like I said, cajones.) And at least one of our legendary Minnesota surfers, Bob Tema, appears on the Lake Superior footage, and on the credits. Another web site where you can buy the DVD (and “Unsalted” t-shirts, too!) is Global Sports Project.

Last but not least, a book: Surfing the Great Lakes. Not a brand new one, and not the big, coffee-table variety with gorgeous color photography. Just a paperback with black-and-whites, and less than $15. But I get a huge kick out of reading all the spirited reader reviews of it on the Amazon page — lots of Great Lakes surfers, it turns out, coming out of the woodwork!

There — now wasn’t that fun, to get away from tech for a while? I hope to meet up with some of these famous Minnesota surfers soon, especially Greg Isaacson, Bob Tema, and Brian Stabinger. I want to personally raise a glass to these guys, and thank them for the vicarious thrills they bring to us warm-water guys. Mahalo and Aloha, bruddas.

Now There’s Even a Society for ‘New Communications’

Over the weekend, I read the latest issue of one of my many trade publications, PR Week, which is the only one I get related to communications. Lots of blog coverage in this issue (November 7, 2005). One article is about the founding of a think tank focused on the new “media tools” – blogs, wikis, RSS, and podcasts. It’s called the Society for New Communications Research, and it has an impressive advisory board. It was founded by Jennifer McClure, who also runs the New Communications Blogzine. The former PR manager for Ziff Davis Events, Jennifer co-founded an event of her own earlier this year: the New Communications Forum, which has its second annual conference in March in Palo Alto.

In her blogzine, which I just subscribed to, look for Jennifer’s November 8 post on Walt Mossberg’s talk at the recent Dow Jones VentureWire Consumer Technology Ventures conference in Silicon Valley. Walt is perennially voted among the most respected technology journalists by PR and media folk, and is certainly the reigning king of consumer technology reporters.

It will be interesting to watch this new society and see what research they come up with – and, they promise, best practices and standards.

Final Word on Forbes ‘Attack’ Piece

Okay, I think we’ve all had enough of the hubbub about the recent Forbes cover story, “Attack of the Blogs.” More than a thousand blog stories have appeared by now, I’m sure. I just wanted to pass along what I think is a very thoughtful commentary on the subject. It’s from The Intuitive Life Business Blog by Dave Taylor.

Here’s a key excerpt:

“There are so, so many positive articles and books being published about blogging, some of which are just as one-sided in the other direction, entreating even the most illiterate of business owners to quickly jump into the blogging world lest their competitors get there first, that blogging itself ‘reinvents business’ and so on, that perhaps articles like ‘Attack of the Blogs’ are needed just to achieve some sort of balance.”

The point exactly, Dave, and one that I’ve touched on in my writings. The blogosphere comes off as being much too one-sided and self-adoring about blogging, certainly to the mainstream business person. It’s a tortuous circle. (And even the traditional media — so needing to look hip — gleefully joins in. Witness the glowing cover story in Business Week earlier this year.) Blogging is not a panacea in and of itself. Balance is sorely needed, or many in the mainstream just shut it out.

Breathing the Blogosphere

Michael Malone must be breathing some kind of vapors at these blog conferences he’s attending.

Because he sure got feisty about Forbes, his former employer, taking certain blogs and blogging practices to task in their recent cover story. See Malone’s piece here.

My first reaction to his diatribe was, “Well, I guess you showed them for never being invited back to Forbes on Fox!”

But I see two things wrong with it. First, the Forbes story cited legitimate instances of unfair practices by certain blogs (I know one of the firms cited that were wronged by this ilk), and it sends a needed warning signal about a dangerous lack of accountability; it does not put down the entire blogopshere.

Secondly, how can Malone equate his estimate of 200,000 “serious” blogs out there to dot-com startups, in his comparison to the last boom? How many of them even have a business plan — or, hello, a business model? Maybe 200? (20?) To say that blogs are somehow now the next economic boom is a real stretch. Sure, they’re setting the media business, where he lives, all a-flutter.

But the next big boom? Michael, you need to get outside and take in a big…breath…of…fresh…air.

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