Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Page 21 of 142

A Minnesota Tech Company Goes Back to CES and Gets a Ton of Media Coverage (Again)

CES2014-logoYou'll recall I wrote a couple of posts about this time last year recapping my experience at CES 2013, one concerning my work for a Minnesota-based startup client there, and another about a giant Minnesota company that also had a presence there.

Well, I attended CES again this year, in support of that same startup client, WelcomeToVegas Canopy Co., which was introducing a new model of its "app-enhancing" iPhone case, this time a pressure-sensitive version. It is a pretty amazing product! Once again, here's a rundown of the media coverage I helped the company attract from this year's CES appearance (to date):

Sensus_iPhone_case

 

 

 

 

 

 

 

Local/MN Coverage:
• St. Paul PioneerPress: Minneapolis iPhone case maker rolled with Apple's innovations
• Minneapolis/St. Paul Business Journal: Canopy’s touch-sensitive iPhone case gets more sensitive … and Twin Cities tech featured at CES (with slide show)
• Minneapolis StarTribune: Canopy tries again with pressure-sensitive iPhone case (also appearing in the print edition, top of page 1, Business Insider section 1/13/14: “A New iPhone Case – Under Pressure”)

National & International Coverage Appearing During CES Week:
• The Verge: Sensus pressure-sensitive iPhone case hands on
• The Verge: Sensus case gives your iPhone a rear touchpad like the PS Vita
• HuffPost Tech: This Pressure-Sensitive Case May Change How You Use Your iPhone (story made their front page)
• TechHive (PCWorld/Macworld): Pressure-detecting Sensus case turns your entire iPhone into a touchscreen
• Engadget: Canopy's Sensus app enhancing case hands-on (article)  << reposted scores of times elsewhere)
• Engadget: Canopy's Sensus App Enhancing Case Hands-on (5-min video)  << reposted scores of times elsewhere)
• IDG News Service/Computerworld: Pressure-detecting Sensus case makes your entire iPhone a touchscreen
• Daily Mail Online (UK): The case that turns your ENTIRE iPhone into a touchscreen
• BBC News (mention within)CES 2014: Phones morph into 'stun guns' and 'tricorders'
• iPhone Life Magazine:  awarded the Sensus a "Best of CES"
• Apple Insider: New 'Sensus' case adds pressure-sensitive touchpads to Apple's iPhone
• Ubergizmo: Sensus Case Introduces Pressure-Sensitive Touchpads For The iPhone
• Stuff Magazine & Stuff TV: Sensus case turns the back and sides of your iPhone into buttons
• Dailymotion: Canopy's Sensus App Enhancing Case Hands-on – Video
• TrendHunter: App-Enhancing Cases – Canopy's Sensus App Enhancing Case Draws Eyes at CES 2014
• Apple Daily Report: CES: Canopy launches ‘variable pressure’ iPhone case
• Gotta Be Mobile: Sensus iPhone Case Adds Touch to Back of iPhone 5s (Video)
• Caseaholic: Canopy Shipping Sensus™ Touch-Sensitive iPhone Case Developer Kits
• Tech Investor News: Canopy's Sensus app enhancing case hands-on
• Street Insider: Canopy Co. to Launch New ‘Variable Pressure’ Smartphone Interface Technology

It was an awesome experience at CES again — albeit a very, very busy one. Here's wishing all the best to my friends at Canopy as they gear up for a very big 2014!

 

Defrag 2013: Day 2 – The Search Continues… #defragcon

Defrag-PurplePodiumNever one to back away from my incessant quest to discover what's happening next in tech, I of course was right back in the big room on Tuesday morning, even early, ready for more of the firehose. It helped that Eric had scheduled this day's kickoff an hour later, to accommodate those of us who had some extremely important late-night partying meetings. Why I got up early to come hear an opening talk called "The Sands of Time: How Cloud is Changing the Role of the CIO" I have no f-ing idea, in retrospect. But, you know, it's that crazy search/quest thing of mine, I guess. Where will I next learn something new?  Unfortunately, when I saw the small size of the type on the slides, I immediately zoned out and started working on my Day 1 blog post. For the love of God, couldn't someone at IBM create slides that can be read a large room like that? I was in row four and could barely make them out!  I just don't want to work that hard to focus first thing in the morning.  Call me crazy, but I look at the slides, not so much the speaker. (Note: for full-size versions of the images in this post, hit my Defrag Flickr set.)

Anyway, I made some headway on my blog post and was ready for an excuse to stop writing — perfect timing to learn something! Enter a new topic for me: "The History and Future of Calm Technology." This
AmberCasewas a talk delivered by researcher Amber Case of Esri — who thankfully had some awesome slides. Yes, with pictures! … I was so ready for some of those. What the heck is Calm Technology, you ask? Turns out it's another one of those John Seely Brown things, and most certainly must have a Wikipedia page, if you're so inclined. But the key point I garnered from Amber was this: it's "technology that gets out of the way when you don't need it." Brilliant — who cannot love that? Somebody asked her at the end if, like, Google Now would be a calm tech, and Amber said yes. Okay, check — gotcha. It just happens in the background. Amber delivered a great talk, and I understood why Eric has been trying to get her to speak at Defrag for years.

Then it was into the breakout sessions — three talks to chose from, in three successive time slots, across three rooms — so nine talks, pick any three. Always hard. I first chose to hear Bart Lorang of FullContact talk about "Influencers or Normals: Who Do You Ignore?" — sexy title, but it really didn't pay off for me. I think I got oversold. The message was really "know who you customer is" — and FullContact can help you do that.  Okay, fair enough.

The second session I chose was my analyst buddy Larry Hawes, of Dow Brook Advisory Services, speaking on
IndieWeb-logo"People and Purpose in the Bigger Network of Smaller Things."
Another title that intrigued, but the content was a surprise: it was an overview of a phenom I wasn't really too aware of, but should have been: the IndieWeb movement. Who would have guessed how big this thing could become, after just getting its start as a barcamp in 2010? Larry gave some examples of IndieWeb projects — get this: WordPress, OpenID, diaspora, p3k, Pump.io, idno, owncloud, IndieAuth. (Here's a recent Wired story on IndieWeb by Klint Finley.)

I then caught Phil Windley's session on "Programming With Personal Clouds," where I got to learn more
Fuse-Kickstarterabout the cool new Kickstarter project from his company Kynetx. It's called Fuse, and it's about "connecting your car with the rest of your life."  It's a smartphone app that gives you a second dashboard, an off-the-shelf gizmo that plugs into your car’s diagnostics outlet, and a personal cloud to connect your car with the rest of your life. Your own personal cloud — imagine that! No, don't imagine it, cuz it's here.

Then it was back to the main room for a pre-lunch keynote from Pivotal
PivotalLabs-BareFeetLabs, a company with such a cool culture that EMC found 'em and bought 'em in 2012.  They're based in SF and have several other locations, including Boulder, where they continue to grow and create great software. Their talk, given by a Boulder-based engineer (in bare feet!), was entitled "A Sustainable Software Engineering Culture" — now, how Boulder is that? So, if you're a software professional who's always wondered what life would be like coding in a funky, laid-back, sandals-wearing, bike-riding mountain town, you may want to check out Pivotal Labs. (Notice I said that without ever once using the word hippie.)

After another luscious lunch and more mad networking, it was back into the big room for an afternoon of all-API, all-the time. It was nonstop talks about how
API_Economy-BIGAPIs are taking over the world, and you'd better be ready, or things will, like, you know, get all outta control. We heard about the new API Commons initiative, which is "a simple and transparent mechanism for the copyright-free sharing and collaborative design of API specifications, interfaces and data models." We also heard from Intel's API/Big Data CTO, Andy Thurai, about his company's API platform for enterprises. The CEO of Mulesoft, Uri Sarid, told us about his company's many API initiatives, including its backing of RAML, the Restful API Modeling Language and how it's bringing desktop publishing to APIs — really cool stuff.  (I had also learned previously at the Mulesoft booth about some exciting new developments at Programmable Web, which it recently acquired — stay tuned!)  Layer 7, which was recently acquired by CA, got up on stage and gave an API "State of the Union" talk.  The money quote: "If data is the new oil, APIs are the pipeline," said Ross
APIs_EverwhereGarrett. LOVE that, being that I live close to North Dakota and all. Hey, if these talks didn't convince you this API thing is for real — well, you must have been writing a blog post and not paying attention… hey, I swear I was!  Totally enthralled, mouth gaping open.

Good thing there was an afternoon break at this point, or brains would have been seriously exploding. Freshly calmed down with iced tea and cookies, we got back to hear a really crazy, wild talk called "Existence as a Platform: Quantified Self Meets the Internet of Things," by Chris Dancy.  Eric Norlin said this guy was the most wired guy he knew.  He was also very funny — he could be a stand-up comedian!  Except he
SW-Defined_Everythingwas totally serious about "getting intimate with data."  Then a popular returning speaker got up and gave us a look into the future: Joe Burton, CTO of Plantronics, the original wearable-technology firm. His talk: "Invisible Infrastructure, Prescient Technology, Meaningful Data: Communications 2025 & Beyond."  Okay, science fiction is really coming true — Brad Feld, you are right, dude!

Plantronics-pyramidBut wait, there was more — underwater robots were about to take the stage! David Lang, cofounder of OpenROV, told us an amazing story of how he and his partner kinda accidentally launched, from a modest Kickstarter beginning, a whole new movement. His talk: "The Rise of the Citizen Explorer." These robots of his, hundreds of which have been sold now, are being deployed in
OpenROV-robotoceans, lakes, and rivers all over.  What really got them tons of attention was a NY Times piece about how the duo participated in the exploration of a remote underwater cave in California, which legend held had a cache of stolen gold.  Here's a short Men's Journal video of them telling a bit of the story. Wow, all this created out of a garage in Cupertino, after Lang, a UW-Madison grad, had moved West to do something big, he told me, originally wanting to sail around the world. Instead, he ended up creating a whole new Human-Computer Interface / Internet of Things product category. How freaking cool is that?

You'd think that would be enough for one day, wouldn't you?  No, no, no — not for Eric, not for Defrag.  How could we break for beer without hearing about the Big Data Daddy of them all: healthcare.  Yessirree, 17% of our economy.  And who to deliver a talk about how screwed up or behind healthcare is from a tech
GenomeCost-chartstandpoint?  No, not a doc or healthcare professional of any kind, but John Wilbanks — who was a philosophy major, which he said "taught me how to think."  But Wilbanks has acquired some serious healthcare chops in recent times. Check out his 2012 TED Global talk, Let's Pool Our Medical Data, and a program he launched called Consent to Research. He noted the dramatically declining cost of genome sequencing. John is definitely a guy to follow for anyone interested in how big data and technology advances of all kinds are impacting healthcare. And who isn't interested in that?

Wow, another mind-expanding day at Defrag. It's why I would
Defrag-EricOnStagenever miss this event, and you shouldn't either. I hope I was able to capture at least a bit of the flavor of this year's event for those who couldn't be there. Thanks to Eric Norlin and his crackerjack crew, and the entire team behind Defrag (including The Foundry Group in Boulder), for another great one!

Defrag 2013: On a Search for “What’s Happening Next”

Podium+SignGreetings from the 7th annual Defrag Conference in Denver. Yes, this is my personal seventh, too — I wouldn't miss this event! I've reported on every single one (which actually shows in my category cloud at the right). The first day of the 2013 version of Defrag is history now, and you can read lots about it at my Twitter stream here: @GraemeThickins. If you want the full firehose, the very busy hashtag is #defragcon. If you're into visuals, hit my Flickr set (you can view the visuals shown in this post in full size there).  UPDATE: I also posted a few video interviews on my YouTube channel. (Please subscribe to it. If I reach 100 subscribers, YouTube will let me live stream — woo-hoo!)

So, how would I summarize Day One? Well, you really had to be there, but here's a shot at the high points for me (in order of appearance):

Ray Wang of Constellation Research kicked it off with "The Identity Manifesto: Seven Points on the Future of Identity"… the money slide shown herein.
IdentityManifesto

PaulKedrosky,KauffmanFellow, VC, frequent CNBC commentator, and perennial
speaker at Defrag, did another fascinating talk, this one called "Good
Question"…interspersed with his unique and crazy data/research insights. We got a whole run-down on the history of the "knee slide" in soccer, for example… 🙂 The net-net of his talk: "What makes good questions? Those that create an information gap."
PaulKedrosky

Anjan Srinivas of Nutanix gave a really great talk on "SoftwareisEatingtheData Center"…in which he cited such trends as hypervisors being the new commodity, the rise of server-side flash, and the convergence of compute and storage.

StephenMesser ofCollective[i] delivered an absolutely fascinating Big Data talk on "UnpackingData’sBaggage:LessonsFromAirportSecurity" — a stark contrast between our TSA, which costs $43B and screens everybody vs. the approach of El Al Airlines, which has had zero incidents 1969-present, by focusing on anomolies and asking the right questions.

Jerry Colonna, former VC colleague of Fred Wilson's (now life coach) and Brad Feld, Foundry Group partner, bared it all on stage on "The Emotional Challenges of Enrepreneurship" — which really could have been titled "…the Challenges of Being a VC." Especially a unique one like Brad. Hey, do you think it's freakin' easy being Brad?? 
Brad+Jerry One of Brad's best lines during the talk:" "The machines are all laughing at us on some level." (Thanks to Robbie Jack for reminding me about that one.)

 • Klint Finley (@kintron), a writer for Wired and TechCrunch, did a talk on "Quantified Work: Tracking Efficiency Without Crushing Souls"… in which he asked, "What if you had an 'employabilty' score like a credit score?" We sure aren't there yet, as influence rankings are made for marketers, not employers, he said. He has some good links on this topic here.

Tim Falls, Director-Developer Relations, SendGrid, gave a talk about how developer marketing is best done by building relationships. He paid tribute to John Sheehan and Twilio, whom he said "were huge in helping his company us build our developer community."

Oren Teich, COO, Heroku/Salesforce, gave perhaps my favorite talk of the day. He called it "Great, Software Ate My World. Now what?" — but it was really about design, and its growing importance in our
Heroku-boothhugely techy world. Interestingly, I had earlier tweeted a photo of Heroku's booth, saying it was the best looking one here because of what? .. design, of course. His money quote: "Design creates delight… it's the thought that goes into the deep experience." Yes indeed, that's what matters today! Oren admitted he wasn't a designer himself, but that he had a really good one at Heroku. Yep!

Chris DeVore of Founders Co-Op gave a fascinating talk called "Industrial Entropy and the Future of Work" and asked, "what happens when work is decoupled from the enterprise?" I swear I heard him say that productivity advances are already no longer driven by enterprises. There's that theme of the free agent economy coming on strong again.

Ian Glazer of Gartner gave an amazing overview of the state of privacy, "Big P Privacy in the Era of Smaller Things." He said that for "liitle p" privacy play nice with "big P" privacy, preferences must travel with the data — a concept he calls "relationship context metadata." It's a really big deal, and Ian is the guy to follow if you want to stay on top of it.

• FInally, I call out Lorinda Brandon of Mashery for a very passionate talk on "The Geek Girl Imperative." She asked "why are we separating women out to learn about technology when we don't in other disciplines?"
LorindaBrandon Young girls should not be segregated like they can't handle tech unless they're coddled and shielded, like tech is some exclusively boys world. She also panned women-only adult networking as being not helpful, noting she's always avoided such things — and "I've had a pretty amazing career." Hats off to @lindybrandon for standing up and shouting, "Why aren't there more girls here?!?"

AdWords Is Too Complex, Says Original Google Team Member – Here’s His Better Solution: ‘Adagogo’

(Note: This post first appeared yesterday at Minnov8.com.)

Adagogo-logoWhat if you could post an ad in three minutes and geo-target it to
mobile users in a given radius around you — or across an entire network
of 45 to 50 million of them — then start seeing results minutes after
that? Well, you can — I know, I did it, with a new self-serve ad
service called Adagogo, soft-launched in recent days by mobile app platform company DoApp Inc. (www.doapps.com), based right here in Minnesota (Rochester and Minneapolis).

DoApp founder Joe Sriver began working at Google in early 2001 and
knows a thing
JoeSriver-headshot or two about online advertising. "After joining Google, I
found out that I'd been about the 20th advertiser to sign up for
Adwords. Also, I learned that Adwords was the reason my hire date was
pushed a few months, as they were so heads-down developing it."  As
Google's first UI designer, he soon became steeped in AdWords himself.
"It's a great product, and I'm proud to have been part of its history,"
he said. However, it's become complex, really complex. It's gotten so
new users either need to spend days trying to understand all the options
it now offers, or hire a professional to manage their ad campaigns." He
doesn't think that's right.

Screenshot-1"What's
been missing in all this," says Sriver, "is an easy method to just get
your web site, business, blog, or app in front a lot of people quickly."
(Hello, startups!)

"I think we've developed the simplest way to quickly place your ad within
Screenshot-3
thousands of local and national apps, on all the major mobile app
platforms," said Sriver, "Our network of users today is substantial,
between 45 and 50 million people, and it will continue to grow rapidly."

Because
you can target locally or advertise across the entire network, DoApp
says Adagogo is "great for everything from getting
traffic to local
garage sales to building
national brand awareness."
Screenshot-2How's that for a bold addressable market?

Sriver
recounted how he experimented with a lot of new ideas since he launched
DoApp in early 2008. The company's main app platform business (both Mobile Local News and Real Estate) continues to grow rapidly. (See my previous coverage of the company here, here, here, and here.)
But, of all the new side-project ideas he's played with over the years,
Joe says Adagogo is the one he realized had the most potential to get
traction.

How to Post an Ad with Adagogo:

> Choose geographically where you want your ad displayed
> Enter your ad copy and add a picture
> Select the amount of ad impressions you want to display
> Add a web site URL, phone number, and/or location
> Enter your credit card info
> DONE!

I Did My Own Self-Serve Ad Test
I set up an ad on Adagogo the other day just to experiment with it
myself. And I must say, it was quite easy. Nice, intuitive UI — really
simple and clean. My ad is the shown here with the headline, "Learn About
Graeme_ad_BigData Big Data." The goal was to drive traffic to a Flipboard magazine
— which I had launched a while back on a lark — just to see how many
people I could get to subscribe with a mobile ad. Joe told me that 1000
ad impressions, the option I chose (price: $25) would go quickly on the
DoApp network — in about 2-3 minutes. He was right. I watched as my
subscriber count went up 20%+ almost before my eyes. Once my ad
impressions were used up, my click-through rate was 1.2%. Not bad, as
the ad was just promoting a web site — to get people to subscribe to a
free mag — not some giveaway, coupon offer, or contest.

Adagogo-ad-RedOval-225wSo,
across what geography do users see the ads? "Many of our apps are local
or regional news apps," says Sriver, "but we do have a number of
national and international news apps as well. You can either choose to
advertise locally within a 5, 10, or 50-mile radius around a location
specified by you. Or you can have your ad displayed 'Everywhere,' which
means wherever our apps are used around the world."  One of DoApp's
widely distributed news apps, with a worldwide footprint, is called Headlines.

"Across iOS, Android, Windows Mobile, and mobile web, we currently have more than 1500 apps," says Sriver.
Adagogo-ad-action"That
number will be going up significantly, as all our real estate apps will
soon have access to the Adagogo network. So our total number of
available apps where Adagogo ads appear will grow a ton – stay tuned!"

Seriously,
I can see Adagogo used for garage sales, fundraisers, local mom &
pop stores, online businesses — even big brick-and-mortar retailers
and, heck, ecommerce giants, for that matter.  A Best Buy, for example,
could advertise individual store deals using local-radius targeting, but
could also do general brand advertising across the entire 50-million
user base – say, to hype a Super Bowl commercial, or a contest or
sweepstakes. No special expertise required — really anyone can use the
simple Adagogo interface.

"From our start, DoApp's mission has
been to help in the growth and success of communities and local
businesses through new technology," says Sriver. "Adagogo builds on that
mission."

A Special Offer This Month
In announcing the Adagogo
soft-launch, Joe offered up a special promotion. 
With any ad package you purchase, the company will double your number of
impressions. For example, buy the 1000 ad impressions package, get an
addition 1000 for free (2000 total). Buy 5000, get a total of 10,000.
This "buy one get one deal" is available only until October 31, 2013,
and is for ads that are specified to run "everywhere," as opposed to a
specific location. Just place your ad before midnight Central time on
October 31 and you'll automatically get double ad impressions.

—————-

Postscript: See DoApp at MobCon
Wade Beavers, CEO of DoApp, will be speaking at a mobile technology conference coming up in Minneapolis, Nov 7-8: MobCon. (Online registration still open.)  His session and description: "It's all about your latitude and longitude. How location is changing mobile."
"Location
and mobile are a perfect match. Learn more about how device latitude
and longitude are changing the mobile game for advertising, social,
commerce, personal data, and content distribution. A recent study showed
that 43% of users were willing to provide their location to companies
compared to less than 11% willing to share their browsing history. Has
location information become the new cookie? You will learn: Location
Data Trends, Effective Location App Offerings, Location Data Use,
Consumer Behaviors, and Location Best Practices."

Minnov8 will be reporting from the MobCon event, so look for us there!

—————–

Disclosure:
DoApp is one of the companies in my client equity portfolio. I helped
launch the firm in 2008, serving as its VP Marketing.

So You Think You Can Innovate. OK, But Can You ‘Cut Cubes From Fog’?

(Note: This post first appeared earlier today on Minnov8.com.)

CubesFromFogThe design process taught at Chicago's Institute of Design has been likened to “cutting cubes from fog," and the school is coming to Minneapolis this fall to tell you just what that means. Last spring, Stanford's d.school offered courses at the CoCo coworking & collaborative space.  Now, the Institute of Design — a graduate school of the Illinois Institute of Technology, and another of the nation's top graduate design programs — is offering courses here. (Graphic: From an image copyright Tony Harris, DeviantArt.com.)

The Institute believes design can help close the innovation gap. It says innovation is often characterized as the “fuzzy front end” of business (I love that!).  But it's out to bring definition to ambiguity. "As the pace of change in the world continues to accelerate, the demand for people trained to take on the ambiguous will continue to grow."

On its web site, the Institute comments on its mission. "Design is expansive, generating large numbers of new options that can then be prototyped and tested to inform ever better ideas… In an age of uncertainty, having a process for making the unknown known can be of tremendous value and lead to ideas grounded in real unmet needs."

The Institute's decision to come to Minneapolis is based on its relationship with a local partner. "These three fall workshops are all about design thinking and design methods — the core of both incremental and breakthrough innovation," said Rob Davis, director of communications and business development at bswing, which is presenting the the three-part series at its Experience Center at 700 N. Washington Avenue on September 27, October 4, and October 18. Rob formerly was head of communications at the Minneapolis College of Art and Design (MCAD).

The series explores the fundamentals of graduate-level innovation practice. It's the first time that IIT
CutingCubesFromFog-SketchPlanationsInstitute of Design, the nation’s top-ranked and largest graduate-only design program, is offering courses here in Minnesota. (Graphic: Copyright Larry Keeley, SketchPlanations.com.)

Minneapolis is not the only city where the series will be offered, but execs at the Institute of Design said in their prepared remarks why they think our city is a good choice: “Minneapolis-St. Paul is home to numerous world-leading companies and has rebounded quickly from the economic recession. There is a huge opportunity for companies to help make the future,” said Ashley Lukasik, director of corporate relations, communications, and marketing for IIT Institute of Design.

“Minnesota’s savvy business community has a strong tradition in seeing innovation as the path to profits. Companies are seeking to produce new things—reframing the conventional view of their current offering is an effective way to do that,” said Patrick Whitney, dean of IIT Institute of Design.

The cost of the three-part series is $3700, or $1400 for an individual workshop. (Sound like a lot? Not! Stanford's similar series is $14,500. And Stanford d.school's courses cost $10,000+.)

More about the Illinois Institute of Technology's Institute of Design: Since its founding as the New Bauhaus in 1937, the Institute of Design has grown into the largest full-time graduate-only design program in the U.S., with students from around the world. IIT Institute of Design is ranked number one for research and theory, based on skills sought by recruiting organizations and number six for overall best industrial design graduate schools. The school offers a professional Master of Design degree program with areas of study in communication design, interaction design, product design, strategic design, systems thinking, and user research; a dual Master of Design / MBA degree program with the IIT Stuart School of Business; the Master of Design Methods, a nine-month program for mid-career professionals; and a PhD in Design. The Institute of Design created the country's first PhD design program in 1991.

More about bswing: Driven by the mission “make tomorrow matter,” bswing helps people imagine and create the future. With years of industry experience in in energy, retail, healthcare, financial services, and higher education, bswing combines a deep understanding of user needs and desires with great design to create better products, services, and experiences. The firm provides concept/prototype development that allows organizations to pivot to meet the needs of changing markets and also designs experiences that help organizations tell their stories and connect with key audiences. bswing’s clients include Landis+Gyr, Room & Board, Oracle, Center for Energy and Environment, Prime Therapeutics, and University of Minnesota’s Center for Pediatric Blood and Marrow Transplantation.

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