Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

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Who Made the List of ‘The 120 Top People in Minnesota Tech on Twitter’?

Well, for one, me! A Google Alert showed up the other day on my name. It was for a post published on Webbiquity, the blog of a fellow named Tom Pick here in the Twin Cities. Gee, thanks, Tom! My profile pic was even featured in his graphic… the only one shot on a beach, I might add — haha! (By the way, the list is alphabetical, so I’m way down toward the end of the list.)

some of the people of the 'Top 120' list

I’ve known Tom for some years, being in the same general business (marketing). He’s an accomplished B2B marketing consultant and strategist. And he’s been blogging about as long as I have — maybe longer. I officially started writing a blog (meaning on an actual blogging platform) in 2005.  I’m now up to 690 posts! But Tom seems much more serious about his blog. He even has ads! So, maybe he’s making some money from it.

Tom was also early to jump on Twitter, probably about the time I did — in 2007. I resisted starting to tweet in 2006, after the much-hyped launch of Twitter at SXSW in March of 2006. But, several months later, I couldn’t resist “micro-blogging” any longer, so I gave in to the temptation in early 2007. Fast forward, I’m now well beyond 35,000 tweets — and I just can’t stop, haha!  (By the way, have you noticed that Twitter recently dropped that stat on all its user profiles? Why?? That’s too bad.)

Anyway, Tom did an admirable job — I’m sure that compiling the list was a lot of work. (And I thanked him.) I thought it was kinda strange that several people on the list had only 2 or 3 tweets in the last 90+ days… are you kidding? But not to judge here — hey, maybe those tweets were really, REALLY good ones? But I think about 10 or more of us were  listed as having 100+ tweets in the past 90 days. And I know for me it would have been more like 200. Just sayin’! Of course, sharing content of value is what I think Twitter his all about, and that’s really all I try to do.

Tom explains his methodology in his blog post (linked above). He had to walk a fine line and not make anyone mad — including some people he felt a need to mention, even though they aren’t very active on Twitter(??).  Maybe they like Facebook, Instagram, or LinkedIn  better? Or even Pinterest? Or they’re dancing on TikTok. Each to his own, I guess.

I will say that a lot of us active Twitter users on Tom’s list are very active on LinkedIn as well. In my case, I joined in August 2003 when there were only 18,000 of us there. Now, there are more than 700 million!

Another good thing Tom did in compiling his Twitter list: he left out those who are tweeting a lot about politics. Good call, Tom!

I Wrote Another Article for Grit Daily… This Time on Startup Grit

Grit Daily is a very cool media site based in NYC. It was founded by an amazing guy named Jordan French (seriously, read that bio). And he has a bunch of other great team members around him. (You should subscribe — support independent journalism you won’t find anywhere else!)

I was introduced to Jordan by an another amazing guy, who’s based right here in the Twin Cities: William Harris. He connected me with Jordan right before I headed off to SXSW in March 2019. Jordan was kind enough to accept me as a contributor, and I wrote my first piece for Grit Daily on my experience at that crazy event: “Partying at SXSW for Your Health.” I wrote another piece in the ensuring months that included one of my most favorite topics, Apple: “Amex, Apple vie for top spot in heated ‘metal card’ wars”... about my weird love affair with a couple of new credit cards.

Fast forward to the beginning of 2021 — what we all hope will be a much better year — I just published another article on Grit Daily. This one is called, “10 New Year’s Resolutions If You Think You Have a Startup In You.” It aims to help anyone who’s thinking they’re ready to quit their day job and go off and build something big. Hope you like it. Tell me if you do!

 

 

Ten Predictions for Optimists in 2021

1) Covid will end; mass bonfire celebrations of people burning masks will break out everywhere. (Backyard fireplace sales will quintuple by year end.)

Bonfire and Airstream Trailer

Photo Credit: Airstream2Go

2) Coffee shops will become so busy you’ll have to take a number and stand in line to get in. (But think of the fun conversations you’ll have in line! And people will actually be able to understand you, because you won’t have a mask on.)

3) Getting “Zoomed” will come to mean when a stock craters – and I would so enjoy watching one in particular do that. (But there are so many other good stocks to buy, or just hold. Did somebody mention Apple?)

4) People will still be able to work from anywhere – but, you guessed it, the office won’t even be near the top of that list, to put it mildly. (Work-from-anywhere is a gift from God. #ForeverWFX!)

5) “Going downtown” will still suck, wherever you are. (But geography don’t lie: there’s still 97% of the USA that is not a city.)

6) You will never hear someone brag, “Hey, I get to go to New York City” or “I can’t wait to ride that subway.” (Sorry, not much to be positive about for NYC.)

7) Road trips will remain popular, RV prices will stay crazy high, and those stocks will be top performers. (Side note from my past experience: you’ll never be sorry if you buy an Airstream.)

8) Consumer air travel will come back faster than business travel – because, duh, people have been going crazy. (Book away!)

9) California will tax you for even thinking about traveling there. They’re already getting ready to tax out-of-state college students – no lie. (But no truth yet to the rumor they’ll charge you money at the border to drive your RV in.)

10) Austin TX will become its own state when more people and companies move there than the entire rest of the state’s population. The people running SXSW will be so ecstatic, their heads will explode and hotel accommodations for their next event will be booked all the way to Oklahoma. (Maybe just look for a parking place for your RV?)

Good luck, people. Keep smiling and thinking positively!

A Look at How Boredom Became Such a Thing

How’s your #VirusFreakout shutdown been going? I sure was bored. Not the whole time, but a good part of it. Waiting for clients to get going with writing projects and communications strategy engagements was the maddening thing that contributed mostly to my boredom — day after mind-numbingly slow day. So I decided to sit down and write about… what else? Boredom.

girl looking bored

Photo by Tatiana via Pexels

And I surprised myself. I discovered a fascinating topic! It turned out to be a wonderful way to relieve my own boredom. I learned there’s been much written about this topic in recent years — and especially in recent months. Yes, I was not the only writer to trip onto this topic to help pass the time of day.

In fact, I even discovered that boredom has been written about in the world of finance — stock trading, to be specific:

If You’re Bored, You Can Trade Stocks
I didn’t do that, mind you — and won’t. (I’m a buy-and-hold guy.) But here’s a key excerpt from the writer of this great financial newsletter: “The weird thing about the coronavirus crisis is that it simultaneously (1) caused a stock market crash and (2) eliminated most forms of fun. If you like eating at restaurants or bowling or going to movies or going out dancing, now you can’t. If you like watching sports, there are no sports. If you like casinos, they are closed. You’re pretty much stuck inside with your phone. You can trade stocks for free on your phone. That might be fun? It isn’t that fun, compared to either (1) what you’d normally do for fun or (2) trading stocks not in the middle of a recessionary crisis, but those are not the available competition. The available competition is ‘Animal Crossing’ and ‘Tiger King’.”

The author wrote about this phenomenon previously: “We talked last month about what I guess I will call the Boredom Markets Hypothesis, the idea that an important driving force in modern stock markets is the demand of retail investors for entertainment. The basic theory is that ordinary people will do more trading (1) if trading is entertaining and (2) if other things are less entertaining: The more bored they are, the more they will trade stocks.”

He goes on to cite a Bloomberg piece that supported his hypothesis: “Forget buy-and hold. Stuck at home and dreaming of a killing, bored retail traders are branching out into all manner of Wall Street exotica. Darting in and out of stock options, dabbling in complicated exchange-traded funds, devouring trading how-to books by the dozen — all have become tools in the self-directed portfolio playbook. Locked down and socially distant with lots of time and (apparently) money to spare, they’re leveraging zero-percent brokerage fees in new and surprising ways.”

And he adds this interesting little insight: “The number of investors at Robinhood currently holding the U.S. Oil Fund (USO), the biggest exchange-traded fund invested in oil, stands at 171,000, 20 times the number of users that held the fund in early March, according to website Robintrack, which uses Robinhood’s data to show trends in positioning but isn’t affiliated with it. The popularity of the fund only increased after negative oil prices captivated and confused traders…. Ordinarily, one thinks of retail traders as momentum followers who sell stocks when they go down. But when investments go down in an entertaining way—USO plunged in March, and has had troubles ever since, because it owns oil futures that can now go below zero—traders flock to it because, you know, at least they can feel something. ‘Ooh, a stock that can go below zero,’ they almost say, ‘that’s new, sounds fun, I want that’.”

I found that whole discussion extremely entertaining — in my own little boredom world. And I’m now hooked on this guy’s newsletter.

But I discovered so much more.

Bored games – Every day suddenly feels the same. That doesn’t have to be a problem.
We’re told by this writer to just let boredom happen… “even for just a short time, (it) allows us to think about what it is telling us. Maybe right now we can’t pursue all the things we normally find meaningful, but spending the time deliberately thinking about what matters most is never a bad thing. Then we can choose to act. The scope of what we do — learning a new language or just baking a cake — matters less than the fact that we are the ones doing the choosing.” Yes, you are the master of your boredom fate. So choose your cure carefully and happily, I guess.

Is It Burnout or Boredom? The Answer Matters.
Assuming it’s the latter, the author has this recommendation for entrepreneurs: “Marry your mission all over again. Over time, entrepreneurs occasionally lose sight of the reason they started their companies. If you’re having trouble connecting to your mission, you may need to revise it or at least get to know it again. See whether your original mission still matters to you, and rework it if it doesn’t. That way, you’ll feel more in tune with your company’s output, which should help energize your work. Re-examine your initial business plans, and revisit the places or memories that inspired you to open shop. Returning to your original passion will help you gain perspective on why it might not be a good fit any longer or how you lost your connection to it. Journaling and speaking with trusted mentors are two activities that can give you a sense of perspective, enabling you to rediscover your spark.” Imagine that — actually talking to people you trust can be a cure for boredom. Yeah, okay. Brilliant.

The Surprising Benefits of Being Bored
Many of us shy away from boredom, but it’s actually very good for creativity, according to one expert: Sandi Mann, a senior psychology lecturer at the University of Central Lancashire in the UK. “We lead incredibly busy lives, constantly hopping from one task to the next, and when we’re blessed with a little bit of downtime, we pick up our phones, and scroll the boredom away. But is that the best way use of our time?” Mann says boredom is an essential part of the creative process and should be applied to our day-to-day lives. She thinks we should try not to fear boredom when it hits us. “We should embrace it,” she says – a philosophy that she has now taken into her own life. “Instead of saying I’m bored when I’m stuck in traffic, I’ll put music on and allow my mind to wander – knowing that it’s good for me. And I let my kids be bored too – because it’s good for their creativity.” Of course, her whole professional career is about studying boredom, so of course she would train her kids.

Being Bored Can Be Good for You — If You Do It Right. Here’s How.
This one gets down to some prescriptives for all you millions of Covid shutdown folks out there. Here’s a long excerpt:

“If you’re waiting for brilliance to strike, try getting bored first. That’s the takeaway of a study published recently in the journal Academy of Management Discoveries [there’s a journal for that?], which found that boredom can spark individual productivity and creativity.” The article again cites Sandi Mann, who’s also authored a book entitled “The Upside of Downtime: Why Boredom Is Good,” and a proponent of embracing that emotion, negative connotations and all. Here are some ways she says being bored can be a good thing for your mind, imagination, and productivity, and how to do it right (these are article excerpts):
• As demonstrated by the new study and plenty others before it, boredom can enable creativity and problem-solving by allowing the mind to wander and daydream. “There’s no other way of getting that stimulation, so you have to go into your head,” Mann says. You may be surprised by what you come up with when you do (says the article).
• Step away from screens, work, and other stressors long enough to feel bored. Studies have shown, for example, that modern tools including work emails, social media, and dating apps can strain mental health — so taking a break can be a valuable opportunity to recharge.
• Mann says it’s important not to conflate boredom with relaxation. A purposefully tranquil activity, such as yoga or meditation, likely doesn’t meet the definition of trying and failing to find stimulation. To tap into true boredom, she suggests picking an activity that requires little or no concentration — like walking a familiar route, swimming laps, or even just sitting with your eyes closed — and simply letting your mind wander, without music or stimulation to guide it. [My emphasis there.] Mann says our cultural attachment to our phones is paradoxically both destroying our ability to be bored, and preventing us from ever being truly entertained. [Yikes, that’s a heavy insight!] “We’re trying to swipe and scroll the boredom away, but in doing that, we’re actually making ourselves more prone to boredom, because every time we get our phone out we’re not allowing our mind to wander and to solve our own boredom problems.”

Got that, phone phreaks?

The article has a great conclusion: “Next time you find yourself in line at the grocery store, in a tedious meeting, or killing time in a waiting room, resist the urge to scroll. You’re bound to get bored — and your brain, mood, and work performance just might improve.”

So, it’s all good — boredom is the best thing that could possibly come out of a total shutdown of our economy.

Yeah, right! But I’ve had enough of it for a while, thank you very much. And so have a lot of other people, as you can see from Google Trends:

Google Trends graph on search term "Boredom"

Now I’m totally ready for the Big Open that’s coming our way!

———

P.S. By the way, to cure my boredom over the past couple of months, one thing I did was play carpenter. I replaced a large part of my deck and built a deck gate – from scratch! – the photos of which you see here. I dutifully posted these to my Instagram page (which I only go to when I’m really bored). What did you do?

two photos showing the work Graeme did on his deck during the coronavirus shutdown

 

Start a Business During a Recession? Yes, Take the Plunge!

photo of diving board

Photo: Markus Spiske, Unsplash.

Are we in a recession? Who knows? The definitions can be arcane. But we are in a massive government-initiated reaction to a public health crisis — that we do know. The talking-head economists will argue the meaning of the “R” word and when one actually begins (or ends). Blah, blah, blah — who cares? Some are calling what we’re in now just a “hibernation.”

The point I want to make is that, regardless of what we call a downturn in the economy, it can actually be the very best of times to start a business. I know something about this topic. I started my business during a recession — a year in which U.S. unemployment jumped faster than at any other time (well, until 2008-09). Did that scare me? Hell no! Because I knew I had something — customers weren’t getting what they needed from the established incumbents. And I survived three other recessions because I adjusted and simplified — reinvented myself and my business to meet the new realities.

So, buck up, people! Think of a recession as a challenge. The opening of a new door.

Why can starting a business during a recession be the right time? I’m hardly the only one who knows these truths. I loved how Australian startup founder Alec Lynch framed it when he wrote in Forbes after the last major recession (the 2008 financial meltdown), “10 Reasons The Best Time To Start A Business Is During A Downturn.” Here’s his list:

• People want innovation

• People want to save money

• Incumbents are vulnerable

• Good people are looking for work

• Things are cheaper

• Lower interest rates means cheaper credit

• You will have fewer competitors

• Smart investors want to invest

• Downturns give startups negotiating power

• You’ll build a lean startup with good habits

Some further perspectives on reasons why now is the best time to launch a business come from a guy named Brad Sugars, who penned a great piece in Entrepreneur magazine post-2008 recession, “Top 10 Reasons to Start a Business in a Recession.” One excerpt: “Just go back and look at the economic slowdowns throughout history. Most recessions in the post-World War II era last an average of 10 months, followed by growth cycles that last an average of 50 months. What this means for the startup is there’s no better time than right now to get going and start pursuing your business dreams — in anticipation of the next period of growth.”

You won’t find his list much different than Alec’s, but he does offer up one other key point: “You can get good PR by showing you are going against the trend. The media loves aberrations, and if you are optimistic by expanding or getting into business now, you would be in that category. That means you can generate some great PR by demonstrating your ‘alternative’ view of the market.”

And you have to love how he wraps up his piece: “There’s no better time to start than the present, especially if people around you are more comfortable with their own list of reasons why they shouldn’t start pursuing their own business dreams right now. It only means you’ll be facing a lot less competition.” Bingo!

Edward D. Hess, a business professor at the University of Virginia, coauthored a book called, “So, You Want to Start a Business? 8 Steps to Take Before Making the Leap.” Among his key points is having a clear understanding of your value proposition. “You need to decide why someone is going to buy what you have to sell. You must have a message (my emphasis) to customers about why you’ll be better, faster, or cheaper than the competition.” And to develop that, you need to talk to them directly and get to intimately know their needs.

Yes, it all comes down to this: will people pay you money for what you’re offering, and why? And remember, there’s a big difference between a business idea and a profitable business idea. The good news is there are tons of resources out there to help you start and run a new business. Read, think, plan, talk (a lot)… and build confidence.

Then dive in!

—————-

UPDATE 6/9/20: I told you to start your business 🙂 … It’s not too late!

“U.S. had shortest recession in history: Economist Mark Zandi” | Fox Business Video

 

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