The first two sessions here on Monday morning, says Esther Dyson, are “question panels,” not answers panels. Read: big, big topics. In the first panel, three startups — Opinity, Root Markets, and Trusted ID — talked about how they can help users actually control their own data, taking that power from the 
institutions that now have it. But a big takeaway is that all this won’t happen soon. Scott Mitic of TrustedID says he’s personally heard people at these big institutions say that “will happen over my dead body.” But, he says, “the system is broken…when three credit bureaus are selling your info for fraudulent proposes, even though they don’t mean to…and when it’s costing consumers tens of billions of dollars a year… someone must stand up for the consumer.” Opinity will have you pay (indirectly) for a profile it manages, while Root Markets will actually pay you for your data.
PC Forum: How Can Consumers Control Their Own Data?
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