The whispers continue out there about a Web 2.0 bubble burst, including my own reference to it a couple of posts ago. But, lest we despair, friends, check out this graph from eMarketer today. So what if one bubble may actually burst — who cares? Online advertising is rockin’!
Gee, looking at the graph, I always knew 2002 was a freaking horrible year. This sure shows it. Guess it wasn’t just for tech in general, but for the closely related online ad market as well. But, with 2006 showing as good as it does here, how much greater will the graph look when our current year is added in?
I’d say we have a bonafide blockbuster super-growth industry on our hands here, folks! Me thinks I wanna go back into advertising… 🙂
Here’s a key quote from the today’s article, the real story behind the numbers:
“One key market shift can be seen in how display ad spending grew at a higher rate than even paid search advertising,” says eMarketer Senior Analyst David Hallerman. “Brand-oriented marketers are just starting to ramp up spending, and we’ll see greater growth in that area over the next few years.”
Look out when the big brand advertisers start reallocating a lot more of their TV and print budgets to online. It’s coming — you can bet on it — and that will rock the online world even more. You think it’s euphoric now?
Yeah, baby!
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