Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: Alcatel-Lucent

‘Glue’ is a Cloud Conference That’s Different – It’s for *Developers* (and some interesting new twists on the next one)

GlueConf-logo You may know I've attended the Glue Conference in Denver since its inception.  I've reported on both of those great events, in May 2009 and May 2010.  The last one I live-blogged, and that is luckily archived here.  The '09 event, however, I only covered by live tweeting — i.e., all my coverage was done on Twitter — so good luck finding that archive. And it was probably a couple-hundred "posts" long, too. Shees…

Anyway, the next Glue is coming up in May 2011, and I certainly plan to be there — live-blogging, not live-tweeting!  So, why would I be talking about that event now, when it's several months out?  Well, because I have some important *advance* news about it for all my developer friends, whether you're involved in a cloud-based startup or not.  Here's the deal:

Eric Norlin runs the event (and sister event Defrag, this month), and makes clear Glue is aimed at developers. That makes it different from other "cloud computing” conferences, which he thinks is a big echo chamber. "Glue seeks to explore the connective tissue of the web and IT infrastructure," says Norlin. EricNorlin-Defrag2007 "That connective tissue can be called a lot of things — service oriented architecture, web services, APIs, cloud computing, etc. Call it what you will, developers know that it’s not the name that counts, it’s the building of the application, and the underlying infrastructure that supports it."

Norlin says his goal with Gluecon has been really simple: to make it *the* gathering place for developers in the API/cloud space. "With that goal in mind, we’re setting out this year to change the game for developer conferences," he says. "And the only way that I know to change the game is to open things up in such a way as to get maximum involvement from the community. As such, I’m extremely happy to announce that Alcatel-Lucent is signing on to be the Community Underwriter and Partner Sponsor of Gluecon 2011."

So, what does that mean for the event?  It's this: Alcatel-Lucent (which runs OpenAPIservice.com) will be underwriting 15 companies to have demo pods at Glue 2011. The participation of these companies will be based solely on merit, not the ability to pay for an exhibit, says Norlin.

"We’re announcing that 15 companies will be selected to have completely free demo space at Gluecon. The demo pod will include passes to the show, signage, Internet — everything you need. Just show up with a laptop."

To select the companies, Norlin says he and Alcatel-Lucent have put together a top-notch selection committee: Chris Shipley (Guidewire Group), Mathew Ingram (of MESH and GigaOM), John Musser (Programmable Web), Laura Merling (Alcatel-Lucent), Alex Williams (ReadWriteWeb), Jeff Lawson (Twilio), Jeff Hammond (Forrester), Ian Glazer (Gartner), Ben Kepes (Diversity.net), Krish Subramanian (CloudAve), Vinod Kurpad (Best Buy), Seth Levine (Foundry Group), and Eric Norlin.

"The process will be simple," says Norlin. "We'll accept applications for the 15 spots, and every person on the selection committee gets to vote for their favorite 15 companies. The top 15 vote-getters will have a demo pod."  He points out that Alcatel-Lucent will have just one vote (two if you count Programmable Web, which is owned by Alcatel-Lucent), but not nearly enough to swing a decision. The company wants to maintain the credibility and neutrality of Glue, Norlin says.  He points out the selection committee purposely includes analysts (Guidewire, Gartner, and Forrester), journalists (GigaOM and ReadWriteWeb), a manager inside a large corporation (Best Buy), and even other company CEOs (Jeff Lawson of Twilio) to help run through this process. Alcatel-Lucent’s involvement, he says, is altruistic: enlarge the size and interaction around this developer community — "and everyone benefits."  Other exhibitors will be still be able to secure exhibitor space, Norlin adds.

But wait — there's more. "We’ll be doing some awesome things leading up to Glue — like holding 'hackathons' around the country, and then flying the winners to Gluecon to participate in a major league hackathon at the conference. And that’ll just be the beginning – stay tuned," he says.

PREDICTION:  Minnesota friends, I'm going out on a limb and predicting that one of these hackathons will be held right here in the Twin Cities.

"I’m excited because I feel like we have the ability to really change the game with this one." says Norlin.  "If you take away the company-specific conferences — Google I/O, Twitter, F8 — there really just aren’t that many national-level gathering spots for developers in the cloud/API space. There are a lot of 'business level' and 'workshop' conferences that happen around cloud computing, but we’re talking about developers.  And even where there are developer gatherings in the cloud/API space, the ability to pay has always been a limiting factor for startups and companies wanting to show their wares and exhibit. That ends with Gluecon 2011!  Now, developers in the cloud/API space will have the ability to participate in a pure meritocracy. Wow the selection committee, and you’re in."

Norlin sums up: "At the end of the day, what I want to see is 500-plus developers coming to Gluecon to build apps, figure out cloud infrastructure, scaling, security, and solve the tough problems around API construction, usage, and maintenance."

How does one apply?  The process starts here.

Gluecon 2011 will cover a broad spectrum of cloud/API topics that matter to developers — "from Hadoop to Clojure to Active API event processing to Cloud Scaling to Big Data databases (of both the NoSQL and SQL variety) to web protocols (activity streams, PUSH, etc)," says Norlin. "We’re going deeper, getting more technical than ever, bringing in a third day of workshops, just generally stepping up and kicking ass."

So, my developer friends, you think you can hang with the big boys and girls at Gluecon? Well, now you can apply for a Gluecon demo pod, and prove it.  (Want more info?  Email Eric at enorlinATmac.com.)

See you at Gluecon in May!

UPDATE: Just after I posted, this popped up on ReadWriteWeb: Weekly Poll: What Cities Should Be Chosen for GlueCon Hackathon Tour?  So, get busy all you Minnesota tech supporters out there, vote for the Twin Cities!!

 

 

External Community Platform blueKiwi™ Announces Free Version

BlueKiwi-banner350 Marketers, community managers, and innovation teams, listen up. blueKiwi, which calls itself "the global conversation company," today announced the availability of a free version of its well-established Social Business Platform. The company, based in France, has raised $12M in two rounds of venture capital and just opened a San Francisco office. It touts as customers such leading global brands as Alcatel-Lucent, Allianz, BNP Paribas, Cap Gemini, Dassault Systemes, Nokia, Microsoft, and Rainmaker, and partners including Accenture and Logica. BlueKiwi-logo

The new, free version delivers all the social media tools necessary to create vibrant online communities with external audiences. That's the key difference to understand with blueKiwi, differentiating it from such offerings as Jive, Socialtext, and Yammer, which are all focused on the internal employees of an enterprise. 

blueKiwi lets you monitor and manage external voices and bring the best of those conversations inside the company to make better decisions about products, services, and business strategies. That latter point is another key difference with this platform, as Erica Lee, VP of marketing, told me: "It's much more than crowd-sourcing for customer service. It's about building great products."

The company positions its solution as one that takes conversations "from discussion to ideation to action." The blueKiwi platform combines collaboration, microblogging, document sharing, polling, widgets, and an ideation process into a single solution. Community managers can engage, listen, and leverage the intelligence of both internal and external community members, in an ongoing conversation, and take the best ideas and turn them into reality.

"Too many products cater to internal people. The real power of enterprise 2.0 is bridging between external audiences and internal groups. If you don't complete the loop from external to internal, you lose the value and can't take the social advantage," said Carlos Diaz, CEO of blueKiwi Software.

What do you get with the free version? You can have up to 10 internal members, and unlimited external members, though you are limited to one external community. That makes it ideal for smaller firms or nonprofits. Larger or midsized firms would choose the Premium Version, at $699 per month, which allows up to 50 internal members, unlimited external members, and five external communities. Big enterprises get unlimited everything, at special, negotiated pricing.

Yes, the Kiwi Is a Fruit, Therefore…

The company also announced today the launch of its "Fruitful Conversations Community." Love that name!  Accessed through the blueKiwi website or within the product, this online community is open to any blueKiwi customer, whether they're using the free, premium, or enterprise versions. In this community, clients and prospects can discuss critical success factors for community management, how to engage members, and measuring and leveraging conversations from the crowd.

"In today's business environment, everyone is managing a community of some sort, and their greatest challenge is finding new and innovative ways to engage those communities," said Erica Lee. "With the 'Fruitful Conversations Community', we're creating a space for people with the same challenges to discuss and overcome some of the hurdles of community management. And we'll invite some of the community gurus from around the globe to join us in these conversations as we all learn to listen and then leverage the crowd."

I'm on it! I signed up for my free account, and am joining Fruitful Conversations. Anything that can make managing a community easier is a good thing, because this function is becoming so important for any business today.  In the signup process, after getting my confirmation email (which took 6 or 7 hours to arrive, likely due to time-zone differences), I particularly liked the way the "Community Rules" were presented — very well written and explained.

Graeme_blueKiwi

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