Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: Apple (Page 2 of 7)

Minnesota Mobile Developers Clocking Millions of Downloads

May 4, 2010 / / 1 Comment

(Note: This post first appeared at Minnov8.com, on May 2, 2010.)

CrowdOfPeople-circle Local developers of apps for mobile devices, especially those
designed for Apple’s platform, are quietly amassing large numbers of
users for their creations, I’ve been learning.

This past week, I thought it would be an interesting little project
for me to do a survey of sorts as the basis for this blog post. What I
did (totally unscientific, I admit) was ask all the Twin Cities-area
mobile developers I happened to know just how many apps they have on the
two major platforms, Apple and Android, and how many users have
downloaded their apps to date.  It turned into a bigger project than I
thought!  It required a lot of back-and-forth emails to clarify all
their current offerings.  But I’ve sorted it all out as best I can, and
you’ll see the results of that survey in the second half of this post.

The two most-experienced mobile app development firms in Minnesota I
have known quite well for some time, having been a consultant to both in
the past: DoApp and CodeMorphic. 
These two firms began developing for the iPhone platform as soon as
Apple released the SDK in March 2008, and had their first creations in
the App Store from the get-go, in the case of DoApp (July 2008), and
CodeMorphic soon after. So, it was no surprise to me, then, that these
two have the largest numbers of downloads locally. But many more
Minnesota developers jumped in after them, and still are jumping in. In
fact, I learn about a new one almost weekly. Some publish apps in their
own name, some only for clients, and some do both. (For apps developed
for-hire for client companies, developers cannot track ongoing download
numbers in real time — only their clients know, unless they tell them or
otherwise publicize the numbers. But the developers can certainly make
educated guesses, which some of them did for me for my survey.) What
triggered this idea for a post was a news announcement one of the two
big local development firms just put out …

DoApp Inc. Announces One Million Downloads of Its “Mobile
Local News” App

Actually, it’s not one app; there are more than 100 of these DoApp “MLN”
apps out there, because that’s how many customers (media outlets) have
signed up with DoApp to date to use what is really an “app platform.” 
DoApp-Mgmt-250w
It allows DoApp’s customers — TV news stations, newspapers, online
publications, and radio stations — to easily brand the app for
themselves and deliver their content via smart phones and other mobile
devices, including the Apple iPad.  (DoApp has not yet submitted to
Apple an app designed specifically for the iPad, though its many iPhone
apps do work on that new device.)  In its recent announcement, DoApp
counted downloads for all its locally-branded Mobile Local News apps,
including both Apple and Android downloads, in saying they have
surpassed the one million number. The company first made the Mobile Local News
app available in April 2009. For more about all of DoApp’s products,
see the company’s web site.
  (In the photo: Joe Sriver, center, Founder; Wade Beavers, left,
CEO; and Dave Borrillo, VP-Software Development.) I conducted an
email interview with DoApp founder Joe Sriver to learn more about the
current status of his company’s Mobile Local News app business.

First, here’s a map showing U.S. coverage of DoApp Mobile Local News
apps. For a list of all the
media properties that have the company’s app, see the lower portion of this page.


MobileLocalNews-map Minnov8: Just out of curiosity, Joe, what percentage
of the one million downloads you’re announcing for Mobile Local News
are iPhone vs. Android?
Sriver: “Currently, the breakdown is about 60/40 in
favor of the iPhone. Android has really been gaining a lot of ground in
the last year. 2010 is a big year for Android.  We are seeing over 49
different brands of Android phones that are tapping our MLN app — a
challenge to maintain.”

Minnov8: How many of your existing customers for
this app offer both iPhone and Android versions? Does our local WCCO-TV,
your first customer, offer both?
Sriver: “Our platform offers the native iPhone and
Android versions for all our media outlet customers — WCCO included. We
will also have a Blackberry WAP version debuting in the next month. 
We’re seeing a new influx of iPad users accessing the news, too, so
let’s just say we will have an iPad solution soon.”

Minnov8: Most all your customers for this app
appear to be TV stations. Are any radio stations or newspapers signed up
yet? Do you expect more of the latter two?
Sriver: “We have been signing newspapers as well.  In
the last few months, we signed Journal Communications, which includes
Milwaukee’s Journal-Sentinel, and the Los Angeles News Group, which
includes several newspapers in the LA area. Our SBT News app serves the
newspaper in South Bend, Indiana.  We have also signed Swift
Communications, whose properties include many newspapers in the western
and northwestern U.S.  With our recent announcements, a flurry of radio
stations are contacting us, and our first radio station app will be out
in the first week of May.”

Minnov8: How much are you seeing media outlets
developing their own custom, native apps for mobile devices — as opposed
to simply skinning your app and configuring it for use with their local
audiences?  What’s the difference in time and money with your approach?
Sriver: “We’ve talked to many media outlets. A few of
them have decided to do development in-house. Many of them call us back a
few months later after they realize all the development requirements
for iPhone and Android. They tell us our Mobile Local News solution is
the fastest, cheapest, and most efficient method to bring their content
to mobile. The money difference is huge for them because its the support
that kills them, and we have a solution that fits to scale.  We’ve done
nine major enhancements in 12 months already, and for a property to do
so is a huge resource drain.  It’s just tough to keep up with
technology.”

Minnov8: How does DoApp Inc. make money from this
app — licensing?  Revenue share? Where does your “Adagogo” ad platform
fit in here?  What portion of your customers for this app have ads
appearing on it?  What revenue do you make from ads that appear on the
app?
Sriver: “We offer a subscription model where stations
can receive 100% of revenue from advertisements, or an advertising
revenue share model, where news organizations pay a small set up fee and
then share advertising revenue with DoApp.”

Minnov8: Are all current customers for the app in
the U.S.? If so, any plans to pursue business in other countries?
Sriver: “Yes, all current news entities who use Mobile
Local News are in the U.S.  We do have plans for news organizations in
other countries. We can support translations right now, and we are
working to reach out to the growing Spanish-speaking consumer market.”

Minnov8: Your original partner for the Mobile Local
News platform was Inergize Digital Media of Minneapolis — and I remember
having the initial discussion with them on your behalf in the fall of
2008. What role do they play? What percentage of the media outlets that
have signed up to use your app were existing customers of theirs?  And
what revenue split does Inergize get from this partnership?
Sriver: “Inergize brought many of their existing
stations who used their web solution to the mobile platform via DoApp’s
Mobile Local News. We’re working to establish other relationships and
also extending our direct model to TV news/radio/newspaper properties. 
The relationship works like this: DoApp provides Inergize’s partner
stations with the DoApp Mobile Local News mobile publishing solution. A
percentage of ad revenue goes to the station or newspaper, Inergize, and
DoApp.”

Minnov8: What does 2010 hold for DoApp? What portion
of your overall revenues do you expect will come from the Mobile Local
News and Adagogo combined?
Sriver: “We will continue to build our base of news
entities who use Mobile Local News.  MLN is the most popular platform
for mobile news delivery in the U.S.  Our Adagogo ad platform is
currently being used on all Mobile Local News apps. We will continue to
grow Adagogo as well. DoApp is also focusing on mobile real estate. We
have created what is arguably the most advanced real estate solution,
combining cost savings capabilities for agents with simplicity for their
clients — allowing mobile access anytime, anywhere via smart phones and
other mobile devices.”

So, what about DoApp’s total stats, for all their apps?  Here are the
numbers I got from Joe:

–What is the total number of apps DoApp has had accepted into the
App Store? iPhone: 125 (all but about 15 are Mobile Local News
apps). Android: 110.
–Paid vs. Free? iPhone: 4 are paid apps, the rest are free.
Android: all are free.
–What is the total number of downloads of all your apps?
iPhone: 4.5 million. Android: 600,000.  Total= 5.1 million.

So, where do other Minnesota developers stand as far as downloads? 
Well, here’s that unofficial survey of mine, with respondents in
alphabetical order, by company name.  The first happens to be the other
large player in the iPhone market I referred to earlier, who may in fact
have the largest number of downloads of all, although that cannot be
verified:

CodeMorphic
– Bill Heyman, Founder
–What is the total number of apps you have had accepted into the App
Store? 50. (All under the names of clients.)
–Paid vs. Free? 20 paid, 30 free.
–What is the approximate total number of downloads of all your apps?
CodeMorphic provided a conservative estimate (because its clients have
the download figures): 3-5 million.  The most popular of CodeMorphic’s
apps has been the NPR Public Radio Player, which the firm said had 2.5M
downloads as of two months ago. It also did MPR’s app. Its other popular
apps include the “Smarter Agent” real-estate app. Some national brands
CodeMophic has done apps for do not allow the firm to publicly disclose
them as clients, but these apps have broad reach, too. To see a
selection of some of  CodeMorphic’s apps, see the firm’s portfolio page.)
–Do you have apps available now in the Android Market? None
yet.

Mentormate
– Bjorn Stansvik, CEO
–What is the total number of apps you have had accepted into the App
Store? 1 (“MigraineMate”).
–Paid vs. Free? Free.
–What is the approximate total number of downloads of all your apps?
858.
–Do you have apps available now in the Android Market? None
yet. (“LocationMate app to be launched, for both iPhone and Android.”)

Mobile On Services Inc. (BuildAnApp.com) – Scott Pearson, VP-Business
Development
–What is the total number of apps you have had accepted into the App
Store? 22. (“We’re still in beta.”)
–Paid vs. Free? All free.
–What is the approximate total number of downloads of all your apps?
4,000 iPhone, 500 Android. (“Will be a much different story in a couple
of months.”)
–Do you have apps available now in the Android Market? Yes, 12.

MobileRealtyApps.com,
and Performant Design LLC – Aaron Kardell, CEO
–What is the total number of apps you have had accepted into the App
Store? 4. (“Soon to be 5.”)
–Paid vs. Free? 2 paid, 2 free. (“Soon to be 2 paid, 3 free.”)
–What is the approximate total number of downloads of all your apps?
20,000.
–Do you have apps available now in the Android Market? No.
(“But coming soon.”)

Mobile
Roots – Lynn Smith, CEO/Founder
–What is the total number of apps you have had accepted into the App
Store? 5. (Three are under Lynn’s name; two apps were developed by
Mobile Roots for clients: “Margaret for Governor” and “Brazelton for
House.” Two more apps are in development for political candidates.)
–Paid vs. Free? 1 paid (“What the Funkytown!” – $0.99), 4 free.
–What is the approximate total number of downloads of all your apps?
3,270.
–Do you have apps available in the Android Market? No. (“But
releasing our first next week.”)

Recursive
Awesome – Justin Grammens, Cofounder
–What is the total number of apps you have had accepted into the App
Store? 7 public apps in the App Store; also 5 private apps for one
client, which are installed using the limited “AdHoc” distribution
method, whereby each app is manually installed on individual Apple
devices.
–Paid vs. Free? 1 paid, 7 free.
–What is the approximate total number of downloads of all your apps?
Estimate provided: 850,000.
–Do you have apps available in the Android Market? Yes, 6 — 1
paid, 5 free, and 1 in private development. Estimated total downloads
for these: 60,000.

Refactr –
Ben Edwards, Founder
–What is the total number of apps you have had accepted into the App
Store? 2. (“And 2 more submitted.”)
–Paid vs. Free? All free to date.
–What is the approximate total number of downloads of all your apps?
One app built for Mayo Clinic: download number not known. The firm says
its own app, “Flashbang,” has been downloaded about 20,000 times.
–Do you have apps available in the Android Market? None yet.

Tiny
Mission – Bekki Freeman, Founder
–What is the total number of apps you have had accepted into the App
Store? 3.
–Paid vs. Free? 2 paid, 1 free.
–What is the approximate total number of downloads of all your apps
to date? 1600.
–Do you have apps available in the Android Market? No. (But
“working on it as fast as we can type!”).

One thing that occurred to me as I was working on this survey over
the past few days: it isn’t just software development firms that doing
mobile apps — many of those being firms that do development-for-hire,
and some of which are doing self-publishing of their own apps.  But
there are also other types of local firms that are developing their own
apps, some in-house, including startups whose initial product is a
mobile offering, or has a mobile version. One such startup I just
learned about is this one, based in Stillwater:

Nibi
Software – Troy Peterson, CEO
–What is the total number of apps you have had accepted into the App
Store? 1. (“An educational app called Nibipedia, which mashes all
the educational Youtube channels with Wikipedia articles — so that, when
reading an article, the app recommends relevant videos. It also tracks
your research path for you so you can review later. We have several
other apps in the queue. Apple makes taking an idea from conception to
market so much easier than with traditional web apps. We’re stoked.”)
–Paid vs. Free? Paid – $1.99. (“But we’re offering it to
teachers in our Facebook Group for free.” Presumably, that would be via
the AdHoc distribution method.)
–What is the total number of downloads of all your apps? No
specific number reported. (“It was just released, and has not been
promoted. But we’ve had several hundred downloads already from people
who became aware of it in the educational marketplace. It’s really
designed for the larger display screen of the iPad, so we are setting to
work to promote that in the next few weeks.” Presumably, that would
mean an iPad-specific version of the app is coming.)
–Do you have apps available in the Android Market? Not yet.
(“But we’re going to, for sure.”)

A footnote: I only contacted firms that I
know to be developing for the Apple or Android platforms, but I make no
claims that this is a complete list. One firm I contacted that chose not
to report its numbers at this time was Handcast Media Labs, creators of
the “SparkRadio” app (one of my personal favs), which is available for
both the iPhone/iPod Touch and iPad platforms. Another developer I
contacted did not respond: Dan Grigsby, who was head of
MobileOrchard.com, a company he announced recently he was shutting down.

Now we want your input: Who have we missed?
Are you a developer doing mobile apps? Do you know of a Minnesota
company that has released iPhone or Android apps?  Is your mother doing
iPhone apps? How about firms based outside the Twin Cities? If so,
please tell us in the comments!  Also tell us what apps you like.  And,
lastly… is the iPad better than sex?

Note: See the comments to this post where it originally appeared (Minnov8.com) here.

Mobile App Developers Talk iPad and OS 4

April 10, 2010 / / 3 Comments

IPad Been havin' a lot of fun with my iPad this this week, so much so that I almost forgot to post
this.  I started asking my local developer friends (some of them clients) what their thoughts were on the new device almost as
soon as I got mine last Saturday. So I’ve had this post brewing for several days
now.  Then, I’m finally about ready to post it, and Apple goes and
holds its “sneak-peek” media event Thursday.  So, natch, I had to ask
some of them for their reaction to that, too.

Here we go, then — five experienced Minnesota mobile app developers
tell me, straight up, what’s up with iPad as relates to them.  And,
after that,  I include some great insights from a couple of them about
iPhone OS 4 — coming this summer for the iPhone, and soon after for the
iPad. (Bring it on, Uncle Stevie!)

Joe Sriver, Founder, DoApp Inc. Joe, will your company be
developing iPad apps? DoApp-logo

“Yes, we do have plans for the iPad,
first for our real estate product, then our other products. No ‘made for
iPad’ apps are in the store from DoApp on day one, though.  But I did
preorder an iPad for the team.”  In a story our friend Julio
Ojeda-Zapata wrote in the PioneerPress on April 2, we learned that DoApp
was frantically at work on the iPad version of it’s “Home Kenex” app,
which is for home buyers and real estate agents.  Maps can be positioned
alongside lists or photos of homes to make navigation easier and more
intuitive than the cramped iPhone screen allows, said the story,
facilitating better house comparisons.  iPad becomes “a coffee
table-type of thing, with people in their agents’ offices cruising for
properties on the device,” said the story, quoting DoApp’s Wade
Beavers.  GPS capability will be added in an upcoming version of the
iPad, so home buyers or agents will be able to pull up listings in their
vicinity and “drive effortlessly towards them using satellite
navigation.”

Bill Heyman, Founder and Lead Developer, CodeMorphic.
Bill, what apps are you doing for iPad?  Redoing any of your
existing ones?

CodeMorphic-logo “No existing apps.  What we’re doing are new ones for various
clients.  Unfortunately, I’m not at liberty to say what they are.  I’m
also working on a new game app I’m publishing myself, but I’m not ready
to submit it yet. I’ll let you know when it’s getting close.” 

I assume you now have an iPad in your possession? “Yes, I
had one delivered to me while on vacation in Arizona this week.”

What are you finding in regard to how well your iPhone apps work
on iPad? “They seem to work fine.
”

What about landscape mode?  Are you concerned that apps should
work either way on iPad? “Apple has basically told developers that
they MUST support rotation in their iPad apps.  Unfortunately, it can
be a major PITA to support it well, but developers are going to have to
bite the bullet now.
”

Any other comment? “I think iBooks is the killer feature of
the iPad.  There’s been talk about the iPad developer gold
rush, but no discussion about the author and independent content
provider gold rush.  It’s going to happen — and I think it could be
every bit as exciting as some of the apps.”

Matt Bauer, Founder, PedalBrain.
Does the iPad fit in at all regarding your app? “Yes, it does —
from a coaching or team director standpoint, to track athletes.” PedalBrain-logo

I guess iPad isn’t too “mobile” as relates cycling, huh?
“It will be a new application than what we have.  Likely a different app
that we will charge for — probably like $20 or so.  I really see iPad
apps being sold for quite a bit more than for the iPhone.  It won’t be
till late summer we will think of doing an app.”

Your current app, of course, would work on the iPad, right?
“App, yes — but hardware, no.  Apple hasn’t given the okay for iPad
accessories from third parties yet.  Once they do, our hardware
accessory will work.”

Terry Anderson, Founder, Handcast Media Labs.
What’s up with you and iPad? “We also got our first iPad on
Saturday.  We’re within a few days of having our next release of the
SparkRadio app, which will HandcastMediaLabs-logo work on either iPhone or iPad.  In the
future, we will optimize a version for iPad that takes advantage of the
increased screen real estate in a cool way, but that’s further out
(maybe 45-60 days).  The visualizer screens on the iPad are stunning in
full screen mode.”

Did I hear you dropped your price
for SparkRadio on the iPhone from $5.99 to $1.99? “The price drop
is temporary and is part of our experimenting with promotional tactics
and pricing to see the effect on demand.

“Ultimately, we’re likely to end up with this scenario:  A free
version called Spark Radio Lite that will be full featured, but will
only stream 200 selected stations (maybe two weeks away)
…  A full
version that will sell for between $5 and $6 (ultimately 30,000
stations) – so the price drop is temporary…  And note that both versions
will support iPhone and iPad equally –  the software will detect the
device and will load the appropriate interface… And we may come up with
an enhanced iPad version, which could be sold as a separate product, but
that’s down the road and still undecided.  Now that I see SparkRadio on
the iPad, I can imagine a scenario where the iPad is docked in a stereo
(many companies make them for iPhone and I assume we’ll see them
shortly for iPad), and Spark is streaming audio and providing a pretty
cool lightshow.  We think this will be a great way to expose the product
and the graphics to a larger audience.  Very excited.”

Bekki Freeman, Developer, TinyMission.
Please tell us about your firm’s experience, what kinds of apps you
do, and what types of clients you work with. TinyMission-logo

“Tiny Mission started as an iPhone
app development company.  Because of the high demand for applications,
and especially integration between web apps and mobile apps, we’ve
expanded to other mobile platforms, including iPad, and are eager to
integrate these with enterprise systems.  Two of our clients are On Impact
Productions and Fraser. 
We work with both small and medium-sized companies, writing apps to
enable their corporate and customer visions.”

How many apps have you published, and in what categories, for
iPhone and other platforms? “Tiny Mission has published one iPhone
application for On Impact Productions, and is preparing to submit a
second for them this month, in addition to a BlackBerry and Android
application.  We are submitting two iPhone applications for Fraser this
spring, and are part way through development on an enterprise
application that will be centered around the iPad.”

What are your plans for iPad apps, and what do you see as being
different or challenging compared to iPhone? “We are very excited
for the iPad because of the endless possibilities for very feature-rich
applications.  The iPhone has been great for enterprise, but it is just
too small to do complex business tasks.  We plan to bring web apps,
smart phones, and the iPad together to fully integrate our clients’
business applications.  Our vision is for our clients to answer all of
their customers’ questions and needs without ever going to a desk.”

——-

So, enter the Apple sneak-peek media event on Thursday.
CEO Steve Jobs outlined what’s coming in the next version of the iPhone
operating system, called OS 4.  He highlighted seven new features:
IPhoneOS4 •    Multitasking
•    Folders to organize apps
•    A unified inbox
•    iBooks is coming to the iPhone
•    More features for the enterprise
•    A social network for gaming
•    Mobile advertising with iAds

I asked Bill Heyman of CodeMorphic, What’s your reaction to the
iPhone OS 4 sneak-peek announcement yesterday? “Multitasking is a
great feature, of course, but still keeps the iPhone OS in control — to
prevent bad apps from monopolizing the feature. It’s probably not enough
for real-time, time-critical apps for the iPhone, but it’s a step in
the right direction. Apple’s drawn a line in the sand for how apps are
developed — Adobe Flash, Corona, and other platforms appear to be
screwed, as they’re currently architected.  Basically, Apple wants
native apps to use native code (Objective-C, C++, C, JavaScript).  So,
for these other development platforms to survive, they’re going to have
to ultimately be code generators for code types that Apple approves. I
suspect Apple is following up the release of the iPad with the new
iPhone OS to maintain momentum and to blunt criticisms of the iPad (and
iPhone) as new Android-based tablets and phones start to appear in the
next few months.”

I also asked Bekki of TinyMission, What are your impressions of
iPhone OS 4? “Obviously, multitasking is huge.  We’ll be able to
offer our clients’ users so many more options for delivering
functionality, such as location-based notifications. Local notifications
will give many of our small business clients the ability to offer
reminders and user-specific content without having to manage external
servers and user databases.  We believe our clients will really benefit
from the new enterprise features.  The agility and flexibility of
wireless enterprise app distribution and the improved data encryption
are very exciting.  By breaking down barriers to enterprise deployment,
Apple is opening up a whole new market segment with opportunities for
companies like Tiny Mission to expand into.”

Finally, I wanted to ask Joe Sriver
of DoApp about the *other* announcement that came out at Apple’s media
event yesterday — that being their “iAd” platform — in light of DoApp
having its own such IAd-SteveJobs platform, called “Adagogo.”  Joe, what’s your
reaction to Apple’s “iAd” announcement?

“iAd sounds like a good product.  I haven’t delved too deeply into
it.  It’s another network that we will look at adding to our Mobile
Local News platform.   I guess I don’t see it as a big competitor to
Adagogo, since Adagogo is built into our products by default.   It will
become more of a competitor if we release an Adagogo API for developers
to add Adagogo ads into their apps.  Obviously, it’s a potentially big
threat for Google and Admob — or both together if that deal ever goes
through.  Google has the resources to compete, so I’m not going too
worried about them!”  Nice touch, Joe — spoken as a loyal former
employee of Google…

I’m Liking This ‘Spark Radio’ App – and It’s from a MN Startup

February 27, 2010 / / 0 Comments

Is it possible to design a radio app that delivers the ultimate radio experience, complete with visually stunning graphics and social media capabilities, too?  SparkRadio-200w Minneapolis’ own Handcast Media Labs LLC thought so, set out to prove it, and just launched the result on the iTunes App Store a couple of days ago.  It’s called Spark Radio (press release), and works on the iPhone and iPod Touch. It’s available for $5.99 at this link at the App Store.

I grabbed it the day it came out and have used it multiple times since, in a variety of situations — at home, on a road trip, even in a foreign country (Iowa) — and I must say I’m impressed.  Right now, I’m listening to a great station that’s all Grateful Dead all the time, which I discovered via the app. It’s called RadioIO Dead, and “Big Boss Man” has been my favorite track so far.  I’m on wifi in my motel room at the moment, and the sound is perfect — and I’m not even using an external speaker.  On the way down here to Des Moines, I used the app via my iPhone on AT&T’s 3G network (note: I was in the passenger seat!) to tune in multiple stations, including WSL in Chicago, and the sound was way better than any station I could tune in on the car radio.

Spark Radio not only gives you tons of station choices and social media features designed to make radio listening more interactive, but it also features visually stunning animations. Far out, huh?  Its robust, visual radio tuner uses the guide from a company called RadioTime.com to give you access to more than 10,000 terrestrial and Internet-only radio stations worldwide.  Handcast says it’s adding new stations to Spark Radio daily, and will support more than 30,000 stations by April.  You can listen to precisely what you want to at any given time — music, talk radio, sports events, public radio, or special programming from around the world.  Its elegant interface lets you search for stations or programs by keyword, location, or the station URL, and you can browse programming by genre or location. (I’m still looking for two of my fav genres: rockabilly and surf.)  A GPS component lets you find local stations in any given city based on current GPS coordinates.

I took the opportunity to dial up the founder of Handcast Media Labs, Terry Anderson, whom I’d met in 2008, to ask if he’d be up for an interview. That follows.

Graeme:  Terry, I know you’re no newcomer to interactive and Internet marketing here in Minnesota. Give us a synopsis of your background.

Terry Anderson:  Well, I’ve been involved in technology for almost 30 years now.  I founded e.Media group in 1995 and we were one of the early interactive agencies in the Twin Cities, with a lineup of really great national clients.  That was incredibly fun.  I sold that agency in 2004 (it's now known as Idea Park) and have been involved in entrepreneurial ventures since.  I got energized by the iPhone platform in 2008 and have been working in that sphere since then.

Graeme:  How did you come to start Tiny Wonder Studios, and then Handcast?  And tell us about the rest of your team.

Terry Anderson:  Tiny Wonder is a division of Popular Front, an incredible interactive agency here in the Twin Cities.  I’m involved as a consultant and helped form the new entity and create Pixi, their first iPhone app.  I’ve been close friends with Laurence Bricker of Popular Front since we were young. Laurence is a true visionary in the interactive world and it was great to collaborate with him once again.  HandCast Media Labs is my own startup, specializing in iPhone applications.  I needed a place to pursue my own ideas, so started HandCast in the spring of 2009. We’re trying to push the limits of technology and creativity.  There are a number of people involved, but the nucleus includes Greg Sharp, a visionary and longtime partner of mine, and Jesse Hemmingway, who is simply the best developer I’ve ever worked with.  It’s an incredible group and we’ve been collectively pushing the boundaries for a long time now.

Graeme:  I grabbed that first app from Tiny Wonder, the Pixi drawing app (see screenshot), right when it came out.  Refresh my memory — when did that hit the App Store?  And how has it done since then? PixiApp-200w

Terry Anderson:  Pixi was developed as an experiment and hit the iTunes store about a year ago. (It’s available for $1.99 at this link on the App Store.)  We wanted to learn the intricacies of iPhone development and start figuring out what it would take to successfully market an app on iTunes.  It’s a beautiful and highly creative application.  It continues to sell moderate amounts on the store, but we never really put enough marketing energy behind Pixi.  We get comments all the time that Pixi is the best app on the store and we know we have a significant audience if we can reach them.  Look for a Pixi re-launch in the upcoming months.  We have some very exciting things planned.  One thing we’ve learned is that iPhone apps need a formal marketing plan, just like any other consumer product.  There are simply so many applications available on iTunes that you need to find a way to become visisble.  We’re excited about the future of Pixi.

Graeme:  Did you develop any other apps after Pixi, either for the iPhone or other mobile platforms?

Terry Anderson:  Before we began work on Spark Radio, we began a prototype of what I’ll describe as a geo-spatial game.  That project has been put on a back-burner for now.  I believe if we can make it work, it could be a mega-hit.  But the scope is very substantial and we decided to focus on titles we could get completed in a reasonable period of time.  Stay tuned.

Graeme:  So, let’s talk now about the Spark Radio app. What made you decide to do a radio app? What did you think you could bring to this category that others weren’t doing already?  Aren’t there tons of streaming radio apps?

Terry Anderson:  When we launched Pixi, we were overwhelmed with the number of people who asked if the Pixi animations could possibly interact with music from the iPhone or iPod.  It turns out that Apple has made that impossible.  We began looking at other ways to make that happen and came up with the idea of streaming radio, where we have control over the audio stream.  We knew that including graphic visualizers would give us a point of difference from the competition.  We also got very excited about the idea of global radio, and decided to include some social features to support that idea.  I think it’s fascinating that someone in South Korea is listening to a hip-hop station out of Paris.  We’re in love with that idea.  The decision to do a radio app was fairly pragmatic.  My research showed that this was a very lively niche within iTunes and that people were looking for quality.  While there were a number of products out there already, we felt that nobody had really developed a robust product with an elegant user interface.  We knew that if we made the experience more fun for listeners, we could succeed.  We launched two days ago and are already #32 on the iTunes list of best sellers, so I think we called that one correctly.  We’re very proud of the product and have some great enhancements coming.

Graeme:  How long did take you to develop Spark?  And do you have plans to do versions of it for any other platforms?

Terry Anderson:  It took us eight months to develop Spark Radio.  That was complicated by the fact that our lead developer broke his collarbone somewhere in the middle of the project!  He took a bad fall on his bike one night and it was impossible to have someone take over his part of the project.  So, say seven months if you eliminate the injury.  That was a tense time, but it all turned out well.  We have always planned to do an Android version of Spark Radio.  We’re very excited about Android and hope to support it in parallel with iPhone.  We have some concerns about the graphics performance on Android, but we’ll figure that out as we go.

Graeme:  Being a longtime promotion guy, you have a pretty cool giveaway going on now for the Spark Radio app.  Tell us about that.

Terry Anderson:  I hate to call it a promotion.  We’re simply giving away 500 iTunes gift certificates ($10) to friends as a celebration of our launch, so they can download Spark Radio for free.  If your readers want to participate, they can email us their name & email address and we’ll send them the gift certificate.  It’s a way for us to show appreciation for all the great friends who have supported us over the years.  They can send their info to sparkgift (at) handcastmedia (dot) com.

[Blogger's note to the FTC: no freebie coupon here — I bought my own app!]

Graeme:  So, Terry, what’s next for Tiny Wonder and Handcast?  What growth plans do you have for your ventures?

Terry Anderson:  As I mentioned, we have great plans for Pixi, and I wouldn’t be surprised to see it on the bestseller list by summer.  The success of Spark Radio has been overwhelming, but we’ll keep working until we get to the top of our category.  HandCast will be developing a new title soon and we’re also pitching some ideas that are too large for us to execute on our own.  Given the success of Spark Radio, we’re being contacted for some very interesting contract work as well.  It’s all good.

———–

Thanks, Terry.  A company that develops apps “designed to entertain the senses” can’t be all bad.  And I like how Handcast further describes its vision as “empowering users to explore their own creativity by meeting their entertainment-on-the go needs.”

You can learn more at the Handcast Media Labs web site, and you can follow Spark Radio on Twitter and on Facebook.

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An iPhone Fanboy Reviews the Droid

November 2, 2009 / / 6 Comments

Or should I say "tears it apart"?  No, seriously, my objective is to be fair here.  As an independent blogger, I take the opportunity from time to time to do a review. And I was offered a Droid loaner a few days ago by my PR buddy Al Maruggi, while we were at our Twin Cities Social Media Breakfast meeting.  I told him, sure, I'd take a look at the new phone from Motorola and Verizon he handed me in the box, then return it to him today. Droid_VS_iPhoneNote to the FTC: I'm not keeping it, dudes — it's a loaner!  Of course, I don't need it, anyway, since I'm now into my third year of unmitigated iPhone bliss, having upgraded to a new 3GS a couple months ago. Well, I should say bliss with Apple, not necessarily with AT&T.  The latter is, of course, the only carrier choice in the U.S. for the iPhone — unless you want to jail-break your phone and void the warranty.  People tell me they do that on T-Mobile and the phone works fine.  But for those locked into a Verizon contract, or those convinced they can't live without the better 3G network that Verizon claims it has (you know, the superior coverage they keep beating us over the head with in their ads?), then the Droid would seem to be the closest you're going to get to the iPhone experience on Verizon. 

The Experience

So, okay, let's start with that — at least the initial experience. (And no company, hands down, does that better than Apple.)  Which of the above phones would you rather have?  It all starts with the home screen, I guess. Now, granted — on the Droid, if you touch the arrow on the tab at the bottom and slide up, you get a much better looking screen on with all your little app icons — and without the mottled gray background (what's with that?) — but, overall, I have to say that the visual experience with the Droid doesn't compare well with the iPhone.  And I say that even knowing that the screen is supposed to be higher resolution than the iPhone (personally, I didn't notice that much).  I guess it's really the "brand experience" I'm talking about here.  And that applies to the box, the packaging, too.  Motorola (or is it Verizon?) tried to come up with something here as good as the iPhone, but to me they missed the mark. Something about the darkness of the whole thing — the black, the gray, and then that goofy little glowing red ball on the screen (on both the package and all over Verizon's promotional materials). Inside the package, though, the little "Getting Started" booklet is very nicely done — love the fanfold, and it tells you everything you need to know, quickly.

(NOTE: See the "Update" added at the bottom of this post.)

The Feel

The Droid feels good in my hand — solid, a little heavier than the iPhone. But that seems to be because it has more metal. And, heck, it does have a slide-open keyboard, so it should be heavier.  But that slight additional weight didn't bother me.  It's also a little thicker than the iPhone, as you would expect — but that's hardly even noticeable.  It's a teeny bit narrower as well.  To be quite honest with you, though, that actually feels a little more natural in my hand than the iPhone does.

A Look at How the Droid Is Billed

So, here's how Verizon presents the new Droid phone on its web site — including a big fat poke at the iPhone in a commercial they run at the front of this web page (hit "Skip Intro" if you've seen it). Funny how every new smart phone out there has to go after the leader. And Motorola, the manufacturer of the Droid with whom Verizon partnered, describes the phone thusly on its media center page for media and bloggers:

Introducing DROID by Motorola, a Smartphone powered by
Android 2.0 developed in partnership with Google and Verizon Wireless,
the nation’s largest 3G network. DROID delivers high-speed Web,
voice-activated search, a super large touch screen and thousands of
customizable apps and widgets from Android Market™. With the
thinnest full QWERTY slider available on the market, it’s a
no-compromise supergenius in your pocket, multitasking at break-neck
pace to get things done.

High-Speed Mobile Browsing

• See the Web at break-neck speed on the largest high-resolution display with a Flash 10 ready HTML browser.

• Look up favorite sites, video and music fast with a high-speed, cortex A8 processor and lightning-fast connection.

•View it all on the 3.7” display with more than 400,000 total pixels, which is twice that of the leading competitor.

• Work faster on the Web with double tap to zoom in and out.

Google Searches Beyond the Web

• Type your search to deliver results such as contacts and music offering a complete search experience on a mobile device. 

• Use voice-activated search to serve up both your contacts and Google search results, based on your location. 

• Find your way with free spoken turn-by-turn directions with Google MapsTM Navigation (Beta), with Street View and LatitudeTM. View geographic information, such as My Maps, Wikipedia entries and transit lines, right on the map.

How It Worked for Me

I must say the Droid itself, and Verizon's service, worked pretty darn well, in the few hours I spent playing with the phone. The hardware is solid, and the service is fast — whether accessing the web, the "Android Market" to download apps, sending emails and texts… it all was quite speedy. I downloaded about four apps, one at a time, and they were all on my home screen fast. I've never used the Android Market before to get apps (this is the first time I've ever even used an Android phone), and I have to say I was pleasantly surprised to see how well it worked. (I hear about 10,000 apps are available there now, versus 85,000 for the iPhone on the App Store.) I downloaded a few apps from Minneapolis-based DoApp Inc. (which already has 75 in the Android Market) — I grabbed "MyLite," our local "WCCO-TV Mobile Local News," and a similar one for San Diego called "SD 6 News."  I also searched the Android Market for the app I use most — "Tweetie" — but no dice.  Also couldn't find "Twitterific," another one I've used.  But there were tons of Twitter apps in the Market, most of which I'd never heard of, or they were specialized apps for certain kinds of tweet content. The one general Twitter app that looked to be the most highly rated, in the five-star icons that appear with each app, was "Twidroid" — but I didn't take the time to try it (I know how Twitter apps work).

I also tried the camera yesterday, and found it works okay, though it took me a while to figure out how to best use the skinny little camera button on the side. And I really didn't notice the camera's auto-focus function. I did email photos successfully.  They must be big files, because it's a 5-megapixel camera.

Built-in apps like YouTube worked great. Again, quick access — and I searched on my name, and up came all my videos very quickly, in a nice interface, and even some I had favorited (all mixed together with my vids). The Maps app was awesome. Very impressive, and the GPS function was pretty darn accurate in instantly finding my location. There's a new "Layers" aspect to the Maps that I didn't really understand, but I clicked on "Traffic" and got a different view. Then I drilled in via the "Satellite" menu option and got a scary-good overhead view of my neighborhood — up close and personal.  Maybe that higher-res screen is what made the Maps look so darn good on the Droid.

The slide-open keyboard worked okay for me, but my fingers (which really aren't very big) were fat-fingering that thing bigtime. I honestly would have no idea how anyone could double-thumb that keyboard — except maybe someone with thumbs the size of a three-year old. I much preferred using the "virtual keyboard," which comes up automatically when doing searches, emailing, etc.  But the keys are much smaller for that in portrait mode than the iPhone's virtual keyboard — making it horribly hard to use!  So, flip it to landscape mode, and you get much bigger keys. That option worked way better for me.

So, What's My Net-Net?

Okay, those are some of good things. I try hard to be a positive guy!  But now how do I really feel?  🙂 Let me try to give my overall, bottom-line assessment…

Some things that really bugged me were the lack of the nice big, round home switch which I'm so used to at the bottom front of the iPhone. Man, I really missed that on the Droid!  Having to go to the top of the phone, and find that little tiny switch at the upper right was a real pain. I swear it takes two hands, or a real contortion of one hand, to press that damn thing!  That is a major user-experience mistake in my book.  I also found a lot of other things that just weren't intuitive about the phone's operation, or the navigation within apps, including email and texting. For example, I could not figure out how a text became a Draft when I was trying to send it, nor could I figure out how to retrieve that Draft so I could send it. Couldn't figure out how to delete some private messages I'd sent, either, before I turn in the phone. And, right now, I can't even get back to the home screen, no matter how many times I press the little home icon on the front of the phone.  Another weirdity: I have yet to see where I go for "Settings" — there's no icon I can see for that, as there is on my iPhone.  So I could not, for example, shut off the damn machine-language guy saying "Dro-o-o-id" in a low, bass drone every time an email came in. Puh-lease. Also, it just never really seemed natural to use this phone — which way to hold it… up or sideways, or slide it open… or what. And that home button way up top, then the camera button way down low. 

So, okay, my net-net … you knew this was coming: it ain't no iPhone.  Now, if you really can't leave Verizon, and you really want to pay the same price as an iPhone ($199 with a two-year contract), just to stay with Verizon — then, yes, it's a close experience.  But close is what you get, not the cigar.

Then again, if you really like Verizon all that much, why not just wait?  All us fanboys in the know predict Apple is sure to add Verizon as a carrier for the iPhone here in the U.S., just as soon as the AT&T exclusive expires. 

What do you think?  Lock yourself in for two more years with Verizon now, or wait for the iPhone?  What would you do?

UPDATE 11/6/09:
Wanted to cite an earlier, very comprehensive Droid review by Engadget, which appeared prior to mine.  (Amazing how being a paid blogger let’s you go to the lengths this guy did.)  Also wanted to give this local shout-out: Garrick Van Buren’s Droid review.  Finally, I point you to what I think is the best review of all — by the master himself, Walt Mossberg of the Wall Street Journal, on November 3rd: Motorola’s Droid Is Smart Success for Verizon Users. In addition, here are some more local tie-ins: a growing, grass-roots local organization called Mobile Twin Cities, and their Google Group.  They’re focused on all things mobile, including marketing, and all mobile OSes, including both Android and iPhone, of course.  And, on top of that, we even have a burgeoning Minnesota Android Developers Google Group as well.

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MInt.com Launches a Free iPhone App That’s (are you ready?) Actually Useful

December 22, 2008 / / 2 Comments

Tired of iPhone apps that are a mindless waste of time?  Ready to try doing something with that expensive little pocket communicator of yours that's actually productive and useful?  Better yet, an app that might even improve your financial life in these times, when so many of the faithful must be staring at their AT&T wireless bills and thinking "WTF? What was I thinking?" 

Well, bunky, do I have an app for you: the Mint.com personal finance app. The news of its launch hits the wire today, but the company posted about it on Friday, and at the same time alerted us bloggers… many of whom I suspect were looking for something — anything! — positive to write about. That was sure the case with me, so the announcement struck a chord. Mint.com-iphoneapp

The Mint.com app does seem to stand out as something that could change people's lives for the better. I mean, I like identifying a tune on the radio with Shazam just as much as the next guy. But does it really move me forward in my life in any real way?

With the Mint app, we're talking real, live JINGLE, baby!  Money, scratch, dinero, green, benjamins, clams, smackers, wonger, moolah, cabbage, lettuce, loot, dough, bread. 

That's right, Mint.com is promising us this app will actually…pay us, not cost us. For more on that, you need to get into their blog post linked above, which is entitled: "Putting Money in Your Pocket in Time for the Holidays." 

Talk about a blog post for the season! Yes, they're talking to all you masses of iPhone-toting, last-minute Christmas shoppers out there…

What Can You Do With It?

Here's how Mint describes their new tool:

"Our iPhone app delivers the same simple yet powerful experience you get from our web service — right to your phone, and updated automatically. Discover the comfort and joy of having access to your financial information anywhere, anytime… "

Specifically, the company gives these examples of what the app lets you do:

• Check your credit card balances from that seemingly endless checkout line.
• Monitor your gifts budget in real time, in case your loved ones are burning up the plastic at another mall.
• Stay on top of your finances while traveling. You’ll know if your paycheck cleared without navigating your relative’s dial-up service.
• Watch your investment performance, distributions, and dividends. Helpful in deciding when it’s okay to sell and realize those capital losses, sadly.

And, yes, I know what you're all thinking…but they say they have that covered, too:

• Security Feature: Rest assured that you can disconnect iPhone access from your Mint.com Profile should your iPhone ever be lost or stolen.

How They Did It and Why

I asked Mint's crackerjack PR firm, AtomicPR, some questions about how the firm developed the app — because, at first, I was actually more interested in that aspect of the story, having been so close to iPhone app development throughout 2008 with our local startup DoApp Inc.  I hear all the time about companies, big and small, wanting to do iPhone apps, and I know full well the time and expense that can be involved in developing a really good app. So, I fired off some questions to them. Lo and behold, the founder and CEO, Aaron Patzer, was right back at me with some answers.

Q (me): Who Developed it?  A: "The Mint.com iPhone application was developed internally by Mint developers."

Q (me): How long did it take?  A: "The entire project took a little less than two months from concept to App Store, with really 4-5 weeks of core development by two engineers — one front end, one back end."

Q (me): What's been Mint's story with mobile up to now?  A: "We delivered our first mobile feature –  outbound SMS bill reminders, low balance alerts, budget alerts — 15 months ago.  Our second was inbound SMS.  Any Mint user — even those without an iPhone — can text 'bal' to shortcode MYMINT (696468) for their real-time balances. That came out in October. The iPhone app was scheduled right behind that."

Q (me): Why iPhone?  A: "About 40% of Mint users have iPhones (from a survey we did), with half of the remaining 60% planning to buy an iPhone within the next 6-12 months. The overlap between Mint.com and Apple usage is ridiculous."

Q (me): What about an Android version — any plans?  A: "As a general rule, we will support any mobile platform that more than 20% of our users are using.  First, SMS (almost 100% of people have that), second iPhone (40%) of users, and then we'll take it from there."

Thanks, Aaron.  So now, I'm curious: how many of you iPhone users out there would seriously not use a free app like this?  Of course, you must sign up for Mint's service first, which is a bit of a commitment. But they say that only takes five minutes, to link the service to all your accounts. 

What do you think, are you gonna do it?  Or have you already?  In my case, I downloaded the app, and that will now incent me to sign up for Mint…  :-)  Amazing, the power, the pull of the iPhone.

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