Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: Brightcove

Another Party Post (If You Can Stand It!)

December 18, 2006 / / 1 Comment

Okay, I promise this will be it — for the holiday season, anyway. At the risk of appearing to do nothing else but attend parties, swill wine, and nibble cheese at various and sundry functions, I offer up here my final party post of 2006…well, I think, anyway. We’ll see… 🙂 Christmaspartygraphic_1 This one was the annual holiday function of the Minnesota Interactive Marketing Association (MIMA), held Wednesday evening December 13 at the gleaming new Guthrie Theater along the Mississippi River in downtown Minneapolis. Again, it was a balmy evening, in the low 40s…with no snow (!).

I was gonna shoot some pix of this hot new venue (my first time there), and did take my little pocket cam with me. But then I realized others have probably shot much better photos than I could. [Oh?] Check out these very cool Guthrie pix I since found on Flickr. [Thank you, “jpnuwat.” Whoever you are, you shoot some really amazing stuff!!] I now think I’m gonna throw away my pocket cam in shame, because my shots, a couple of which are shown below (after one of his), leave….uh, a little to be desired? Guthriecjpnuwat

Oh well, these two of mine show the one thing I wanted to capture Wednesday evening: the great view off the outside deck, which my friends and I decided would be a terrific place to hold a reception in warmer weather.

The event drew what looked to be 100 to 150 people, and was crowded into a long, narrow lounge on the fourth floor. But it was fun, and the food was great, as was the wine. Soon as I walked in, I ran into an old buddy I hadn’t seen in years: Terry Anderson, head shooter at TKA Photography in Edina, who was there to capture some shots of the occasion for MIMA. Guthrieview1_1
I also met some other really interesting people, including James Schmit of Greater Web Traffic, a state IT employee and former longtime Carlson Companies staffer, who’s doing some SEO/SEM work in his spare time. Let’s hear it for moonlighting! Guthrieview2_1
Then, after running into friends Tom Borgerding (the original MIMA prez) and Jason Bakker of Campus Media Group, Bloomington — the best darn college marketing firm on the planet — I met Jennifer Meyer, CEO of Web Emarketing, who not only is an accomplished search-engine marketer, but a surfer, too — I kid you not! She’s spent time at Surfer’s Paradise near Brisbane, Australia, and also frequents the Pacific side of Costa Rica in her spare time. [Naturally, we’re gonna exchange some surf pix links while on our respective New Year’s vacations.] After hooking up with MinneDemo colleagues Rob Metcalf of Flyspy and Jeff Pester of Slivercast.com, I was introduced to Martin Davis, principal of Ratchet, an accomplished interactive development shop, spun out of Fallon in 2004, that now serves a large part of the downtown ad agency community. Martin also has really cool business cards, designed by Duffy Design — seriously, you should stop by sometime just to get one! 🙂 Finally, I had a chance to chat at some length with another fascinating guy, Andrew Ecklund, CEO of Ciceron. I’d known his name for a long time, and had briefly met him once in the early days of MIMA, in like 1997, but we’d never had a chance to really talk. He was a font of information, a funny guy, and his firm is doing some excellent web marketing work for clients such as Andersen Windows, US Bank, and Target Center. In particular, he’s really excited about web video, and especially about Brightcove, which I’ve written about before — a company that kinda/sorta has Minnesota roots, since it was founded by Jeremy Allaire and friends, formerly of Allaire Corp., which was founded here. Andrew’s firm is working on some really cool, new video stuff, with a group of well-regarded local film and video talents. I’ll definitely be watching for more news on this….

Well, that’s it from the Minneapolis web marketing and Internet startup party scene for another holiday season….Whoops, no, wait! What’s this? Why, it’s another invitation to a little gathering of players in our local startup community, on Wednesday the 20th downtown. Just an impromptu get-together for beer to meet an out-of-town VC visitor from California. But how can I miss that?… 🙂

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Brightcove Is No YouTube Wannabe – It’s Bigger

October 31, 2006 / / 5 Comments

My friend Jeremy Allaire busted out of the gates again today with a story that’s all over the web about his firm Brightcove, which is not just any old startup. Jeremyallaire It’s backed by Barry Diller’s IAC/InterActiveCorp and America Online, among others. And it boasts a management team with senior execs from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks. The firm just announced the launch of its Brightcove Network, which is aimed at what it calls “video prosumers” — the ranks of which are dead certain to be growing. I know for sure that will include me, but it won’t be just us tech-savvy folks.

As background, you may recall I published an interview with Jeremy earlier this year, onsite from the PC Forum conference in San Diego. And I also chatted at dinner one night there with his PR people, who had recently secured a front-page feature on Jeremy in the Wall Street Journal. Then, this morning, my buddy Mark Druskoff shot me an email on all this Brightcove attention today (he’s the former editor of Minnesota Business magazine, now working in Texas). He also pointed out that Barry Diller will likely earn the distinction of being this year’s highest paid executive. Yes, and a good guy for Jeremy to have on his board.

Here’s the latest Brightcove news as the WSJ covered it today (subscribers only), and CNet did a piece as well. For other background, here’s a TechCrunch post just out by Marshall Kirkpatrick, and a great wrapup on what it all means from Forbes.com, entitled “AnotherTube.”

Call it the revenge of the media industry. This is about professional video, or at least semi-professional — something more polished than raw crap, anyway. Brightcove1 Let’s face it, consumer-generated video is hardly what everybody wants to spend most of their time watching on the Internet going forward! Hey, this broadband video thing is just getting going. And no firm, startup or otherwise, is better positioned than Brightcove to take advantage of what will be a very, very BIG market — all kinds of video, from professional on down to user-generated. Brightcove3 Think online video marketplace, with every angle covered…and everyone makes money. Unique concept, huh? Making money. Quick, somebody get the YouTube-Google folks on the line — they’ll want to look at this!

I think Abbey Klaassen of Ad Age gets it right today in her commentary, in which she doesn’t hold back the optimism of her employer on this news: Meet the Next Media Mogul: Jeremy Allaire.

I would not bet against her being right.

Jeremy Allaire: Minnesota Boy Makes Good (Very Good)

March 16, 2006 / / 1 Comment

I hooked up with Jeremy via email in advance of PC Forum, and asked him if he’d like to do a little interview at the event for my blog, which of course includes lots of readers back in the Twin Cities. And he quickly responded via Blackberry that he’d be happy to. Which I really appreciated, considering how Brightcove344x69 popular this guy is now with his hot, new startup, Brightcove. Jeremy and his company even had a major feature on page 1A of the Wall Street Journal a couple of weeks ago. So, despite being very busy at PC Forum (including as a panelist — see my previous post on business models), he graciously agreed to spend time chatting with me. What’s more, he had to endure several email attempts by me to hook up with him at the conference (thanks Jeremy!). Hey, it wasn’t easy finding a specific person in a group of 450, especially with things spread out over a large property like LaCosta.

It’s hard to believe it will be 10 years this fall that Jeremy and his brother J.J. — just a couple of years out of Macalester College in St. Paul — plus the 25 or so young employees that were then part of Allaire Corp., picked up and moved the company, lock, stock, and barrel, to Cambridge, MA, at their VC’s suggestion. (That was after first considering but passing on Silicon Valley.) Thus began the legendary status of Allaire Corp. around our neck of the woods as the Web 1.0 company that got away — but one that made it very, very big in the process. The company grew to some 450 employees before being acquired for something north of $350 million by Macromedia, where Jeremy then served as CTO for three years (commuting from Boston to San Francisco, which he admits got old).

The move worked well for the company and the two Allaire brothers, Jeremy told me. Both took a strong liking to Cambridge and settled in, got married, and now have two kids each. I asked Jeremy of he ever gets back to visit his parents in Winona, MN. He said not often, but that he sees them regulary at another house they now have in the Boston area.

I also had to ask about the latest big development for J.J. — the acquisition of his startup, Onfolio, by Microsoft. (J.J. was originally scheduled to be at PC Forum and I’d planned to interview him as well, But, alas, he had to cancel due to obligations associated with the acquisition.) Jeremy told me it was a big win for J.J., for a company that he had just self-funded over the past few years. (After Allaire Corp. was acquired, Jeremy said the two didn’t really consider teaming up again in a new business, though they remain close personally — simply because they had different interests.) All six employees of Onfolio, including J.J., are now doing yet another big move — this time to Redmond. How does J.J. feel about that, I asked? “He’s really excited about it,” said Jeremy. First Ray Ozzie leaves Boston behind, now J.J…

Meantime, Jeremy, though he’s not planning to move himself anytime soon, is still quite the traveler, regularly shuttling between Brightcove’s home office in Cambridge and three others already set up: in New York City, Los Angeles, and San Francisco (the cities that most of the major content producers and media companies call home, after all). He told me the company already has 50 employees and is heading to be double that soon.

What’s been the timeline of Brightcove’s short history to date? First, Jeremy told me, he incubated the idea at General Catalyst Partners in Boston for a year or so, after leaving Macromedia. He first presented the company and its planned business model at PC Forum in March 2005. From then through the fall, he and others at the firm began selectively getting the word out to key partners and content providers. That culminated with a presentation at the very well attended insider conference “Web 2.0” (sponsored by O’Reilly), which was held in San Francisco last fall. The company soon had a public debut via a story in the New York Times, which was then followed in February by the major front-page WSJ piece. (I asked Jeremy how he happened to choose his cracker-jack PR firm, SutherlandGold, based in San Francisco, and he said he met them at last year’s PC Forum! I had the opportunity to meet two of those folks at dinner one evening — Susan Cashen, formerly of TiVo, and Amy Janzen — where we shared some good conversation with my colleague Gary Bolles of Conferenza and Microcast Communications.)

So, fast forward, how is Brightcove sitting today? Very well indeed. Jeremy gave me a rundown: it already has 200 of what he calls “broadband channels” or content partners. And, since the company started what it called a “commercial preview” in November, for video producers, it has signed up 450 companies to date. It has 700 of its video “players” deployed, and it has 7000 titles already in its library. It also has an affiliate syndication program, and one client — Reuters — has 1000 affiliates signed up to date. With this Brightcove program for Reuters, any web site or blog can simply fill out a form, put some code into their web page, and become an instant video news broadcaster. (I plan to try it out myself!) Deals with other major media firms include the New York Times, and yet others are still in the works, including CBS (as touched on in the WSJ article) — though Jeremy had no new announcements he could tell me about quite yet.

My final question for Jeremy was this: What’s it like having Barry Diller on your board? “Oh, it’s great,” he said. “He’s a remarkably intelligent guy, with a strong strategic mind for online businesses. And he’s one of the most connected people on the planet.” Jeremy said it’s very rare for Diller’s firm, IAC/InterActiveCorp, to make minority investments, which they did on the case of Brightcove. They tend to only acquire companies outright. Diller sits on Brightcove’s board, which is also quite an achievement for the startup, since he only serves on two other boards: The Washington Post and Coca-Cola.

I closed by asking Jeremy about his management team, which he said is “tremendous.” It even includes one colleague from the early days of Allaire Corp., who was also a friend of his at Macalester College in St. Paul: Adam Berrey, now Brightcove’s VP of Marketing. Where was Jeremy off to next? San Francisco, he said, to keynote at the “VON” conference. And he was going to spend some time at his offices there as well, in addition to catching up with a guy I’ve since met who was employee #4 at Allaire Corp., Ben Cantlon. (Ben recently relocated back to Minneapolis but was visiting SF this week.)

Thanks for the interview, Jeremy, and best of luck as you continue disrupting the video distribution business!

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PC Forum: Business Models at the Edges

March 14, 2006 / / 0 Comments

A great mix of panelists for this one: Marc Benioff of Salesforce.com, Jeremy Allaire of Brightcove, Leonard Liu of Augmentum, and Eric Rudder of Microsoft. Did Benioff face resistance to his business model? Yes, the enterprise market has a lot of resistance to change, he said. But finding the right app (not just a platform) was the key for Salesforce.com. “Build it, let people use it, then pop the top and let them build on it. Our AppExchange service now has 200 apps, and we’re adding 5 to 10 more per week.” Jeremy Allaire’s startup is based on “a direct model for multimedia content.” (Note he didn’t just say video.) “The distribution models of old are quickly eroding.” he said. “We’re actually allowing 031406busmodels individual websites to do global broadcasting.” What’s interesting now, Jeremy said, is that his firm is encountering an incredible willingness to experiment” (presumably by the traditional video distribution businesses, and by video producers). Why? “Out of fear, to pursue new revenue opportunities, just to stay out in front.” Esther asks what friction he’s seeing…. “It’s similar to the early days of e-commerce,” he said, “where manufacturers worried about going direct, then ended up discovering that blended distribution worked best. It’s the same now.” When asked what challenges he sees, Leonard Liu of Augmentum, whose firm is providing software development services for U.S. firms via a staff of 450 in China, says the challenges are many, including language. “But China is the next big player” in this space, he said. “We’ve seen in India what can happen. But it takes a true understanding of China — for example, the young people are different than the old — as far as how the cultures work together.” Liu said 60% of what his firm does is total product development, “from beginning to end.” Intel is one big customer. And how does Microsoft react, now that it isn’t such a target, Esther asked of the fourth panelist. “How can we marry all this friction-free software to the Windows environment,” was his obvious first answer. “But we see many opportunities — advertising, subscription models, Office Live. This is an exciting time, now that we’re unleashed to an extent. We think we’re responding well to what people want and don’t want.”

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