For all of you who, like me, cringe every time you have to look at Craig's List and think, geez, there has to be a better experience — well, listen up: there is. Fred Krueger (at right in the photo, with Joey Harward, cofounder) has been hard at work with his team in LA for some some time building Needly. It's a great-looking site for all your stuff — yes, selling it and acquiring more of it, which we all love to do — but more than that: keeping track of the whole shebang, too (think for insurance valuation purposes, which is a great side benefit). Needly makes it as easy to get all your stuff and needs online as it could possibly be. One key way they let you do that is with a very nicely designed iPhone app. You just shoot a picture, add a price and a quick description, click submit, and it's up on the Needly site in seconds. 
A key part of Needly's offering is an escrow payment service, which protects both buyer and seller. Fred is a three-time presenter at DEMO. He knows how to attract millions of people to sites — and how to raise money. I'm betting we hear a lot more about Needly, and I can't wait to get my hands on the iPhone app as soon as it's approved on iTunes.
Tag: buying
At a recent Club Entrepreneur lunch downtown, which is held at the wonderful, old Minneapolis Club, I had the opportunity to meet one of the cofounders of a unique startup. [Club Entrepreneur is a monthly lunch event run by my longtime colleague Rick Brimacomb. I wrote a post about the event here. For more info, email: rick at brimacomb dot com.] The name of that cofounder was Ion Skillrud, shown at right in the photo. (And, yes, I said at the time I'd never seen that first name of his spelled that way!) The name of his startup is Socurio, which is a new kind of "creative marketplace and community for fine art." 
I learned his cofounder, Sasha Koehn (left in the photo), was based in LA. I thought there must be an interesting story here, and I was right — with both a Minnesota and Wisconsin connection. So, when Ion followed up with me, I suggested the three of us record a podcast sometime — which we were able to do yesterday, via Skype conference call.
What's really different about this online art marketplace is that it bridges a real gap the founders see between art and the consumer. The latter being you and me: admirers of art, but not artists ourselves. The vision for Socurio — its differentiation, they say — is that it's a "refined" art marketplace, where the art is already filtered by the community.
Other art sites are loaded up with all kinds of clutter. Here, the big idea is this: the community is the curator. Art buyers are obviously a key target for the site, but even those with just an appreciation and no big budget play a key role. Because the really cool feature, the founders say, is that you don't just buy art on Socurio — you collect ("celebrate") art, on your own page on the site, viewable by all visitors to the site. Anyone can join the site for free, and we also talked about the site's revenue streams, which include a share of transactions, as well as advertising.
So, take a listen to the interesting startup story of Socurio. And also hear about the first "ARTintended" event they held, which was their launch event in LA last week. The podcast is about a 20-25 minutes long. Here's the MP3 file:
• Download or listen to Graeme's interview with the founders of Socurio (MP3)"
Show notes:
Facebook: www.facebook.com/pages/Socurio/35785193539
Twitter: www.twitter.com/socurio
Blog: http://blog.socurio.com
Flickr pix from launch event: www.flickr.com/photos/39330436@N06/sets/72157623634964200/
More about the "ARTintended" events: http://blog.socurio.com/p/artintended.html
About Graeme
Strategist. Writer. Consultant.
Advisor. Investor. More.
Recent Comments