That’s the new mantra for bloggers seeking decent ad revenue according to online marketing guru Mike May, writing for MediaPost’s “Online Publishing Insider”. In his rabble-rousing piece, which went online today — “Compensate Citizen Publishers Like People, Not Web Sites” — he makes an interesting case. How did he arrive at a buck a word? That’s the going rate for freeelancer writers. And Mike’s proposal is based on this key notion: “The value of citizen publisher content to advertisers or sponsors should be no less than the value of freelance writing contributions to publishers.” Hey, I like it, Mikey likes it…what’s not to like?