Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: data

Eight Up-and-Coming Healthcare & Medtech Startups I Hosted Recently

Among many other things I do, I serve on the Board of a wonderful organization called MinneAnalytics, a community of some 20,000 data and business professionals. The seventh edition of our Healthcare Data Science Conference took place Friday, April 19, 2024 at the Best Buy headquarters campus in suburban Minneapolis. More than 1000 attended.

In my role as Startup Showcase Organizer, I hosted yet another session of startup pitches at this conference. It was the 15th such session we’ve had over the past decade. (We do them at all our major conferences, not just the events we do focused in healthcare.) Not counting this session, we’ve now featured a total of 114 startups, which collectively have raised hundreds of millions in capital and created thousands of jobs. About 10% of them have had successful exits via acquisition so far.

Big Crowd

The startup session at the recent conference had what I think was the largest attendance of any we’ve ever done. It was standing room only throughout the two and half hours. I attribute that both to the quality of the startups, and to the amazing medtech ecosystem we have here in Minnesota.

The startup presenters and their companies were as follows. I encourage you to visit their websites to learn more the amazing work each is doing!

• Mark Summers, Dosentrx

Dosentrx web page image

 

• Tony Hyk, TheraTec

TheraTec web page image

 

• Jeremiah Scholl, AESOP Technology

AESOP web page image


• Keith Kallmes, Nested Knowledge

Nested Knowledge web page image

• Lia Butler, NeoPrediX

NeoPrediX web page image

• Laura Stoltenberg, Cryosa

Cryosa web page image


• Ping Yeh, Vocxi Health

Vocxi web page image

 

• Chris Darland, Peerbridge Health

Peerbridge web page image

 

A VC Panel Discusses Funding Issues

A panel I organized took place after the startup pitches. It packed the room even further — very little standing room was left! The topic was, “The Current Funding Environment for Healthcare and Medtech Startups.”

Panorama of the audience during the panel

I asked each panelist, What was the single best insight or comment you would cite from the discussion?

Frank Jaskulke, Medical Alley Association: “Having heard Stephanie Rich share that they may see 2500 companies in a year to invest in 3 or 4 — that really highlights the competition startups face. But it also speaks to the importance of engaging the right investors, not just any investors. A startup can waste a lot of time chasing the wrong targets.”

Stephanie Rich, Bread & Butter Ventures: “The biggest thing I was struck by was the interest in venture and healthcare by our ecosystem and attendees! The attendance and questions were amazing.” [Stephanie sat in for her colleague Mary Grove, who called in at the last minute with a cold.]

Dave Dalvey, Brightstone Venture Capital: “The tracking and market implications of ‘overhang’ or ‘dry powder’ as it’s called in the venture capital industry are important to understand. Too much or too little un-invested capital held by active venture managers, at a time when a new company is in the market for funding, has a significant impact on the pricing, terms, and general receptiveness of a fund manager to a new opportunity.”

Greg Banker, Vensana Capital: “I liked Dave’s comment about making sure to research VCs before you go out to fundraise, to ensure you’re a match for their criteria — or that you’re similar to other investments they’ve made in the past. For example, if you’re raising a seed investment and the fund you’re trying to talk with has never done anything but Series B and beyond — well, not likely a fit.”

We had some great questions after each pitch, and after the panel. Thanks again to all who participated and attended!

The next Startup Showcase will be held at the largest annual MinneAnalytics event of them all: Data Tech, to be held on June 7, 2024 at the same venue. It will draw 1200+ registrants and feature 40+ speakers, in addition to the startup pitch session.

Data Tech conference logo

If you’re able to attend, look me up!

The State — or Lack of a State — of Marketing Analytics

©VentureBeat-MktgAnalytics

Image @VentureBeat

How does one assess the landscape for an exploding technology category like marketing analytics? There’s so much confusion and hype around the topic. You’ve heard it all — too much data, we’re drowning in it, woe is us. And, along with that, too many vendors trying to sell us the latest cure. First we were shocked to hear the number of vendors was 1000, now we’re told it’s 2000! The argument that all these vendors create too many data silos is now a refrain we’re hearing more often. Hard to argue with that.

With such high numbers of players comes confusion, and complexity.

But it begs the question: how in the world do you unify all your marketing data to understand it and gain a competitive edge for your organization? Will a platform or single vendor solution emerge? Some of the big players like Oracle, Adobe, and Salesforce are certainly trying, opting in a big way for buy vs. build. (These three have led a frenzy of acquisitions in the marketing technology space.)

Yet significant roadblocks still exist to widespread adoption of marketing analytics in business today — and for companies to extract real value from it. The lack of data science skills we’ve all heard about by now till we’re blue in the face — it’s the “sexiest job title in the country,” blah blah blah. Big shortages, universities scrambling to launch graduate programs, etc, etc. But should  this technology really require a PhD in every marketing department and agency in the land? That simply doesn’t compute! Why can’t there be more solutions, more tools, that marketers and general business folks — regular Joes and Janes — can use? Why does it all have to be so complex?  Continue reading