Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: defragcon (Page 1 of 2)

Defrag 2010: A Chat With Atlassian

On day two of the Defrag conference, I wanted to stop by the booth of Atlassian, a Gold Sponsor of Defrag. I was anxious to learn more about what I was hearing is a pretty freaking amazing company. Atlassian-logo You have to love the story: a couple of 22-year-old university dropouts in Sydney decide to start a company together, because they see problems with the state of enterprise software — it's expensive, difficult to configure, and requires huge investments in consulting to implement and years to deploy. So, they launch Atlassian in 2002, ship their first product, JIRA, and become profitable that first year. Fast forward to today: Atlassian has more than 20,000 customers and some 250 employees, on three continents. A few months ago, the company raised its first outside funding, to fuel even more growth: a $60-million investment from Accel Partners. You just don't hear too many stories of such rapid software startup success as this, certainly not coming out of Australia. (My own home country, I'm proud to say!) The company does so much to give back to the community, too, which is touched on in my interview, linked below. Atlassian-products Atlassian is really a different kind of software company, one that's rewritten the rules of enterprise software development and sales. Its bug tracking, collaboration and software development tools allow companies to work smarter and faster — and these tools are especially attractive for startups and small teams. Altassian offers a special package of six of its products, generally for up to 10 users each, for just $10. It's called the Starter program. But, get this: at Defrag 2010, I picked up on an even better offer for cash-strapped startups: how's free? Yes, lucky readers, it's the Free Starter program, which gets you fully functional licenses to all six products, including 12 months of support and updates. The promo code is ATLDEFR10 (and note the offer expires April 1, 2011). Now, let's get right to my interview so you can hear more about this amazing new breed of sofware company: Atlassian….

Download or listen to my interview with Matt Hodges, a Product Marketing Manager for Atlassian who is now based in San Francisco… (MP3)

(UPDATE: For more on what Atlassian is doing to give back, I meant to inlude this link to a post on one of their blogs: Freemium is Dead…Long Live Causium.)

 

Defrag 2010: A Chat About Yolink

On the first day of Defrag, I stopped by to chat with Brian Cheek, Director of Business Development for TigerLogic, about his firm's product Yolink, which is a next-generation technology that enhances search by extracting information from behind links and inside of documents.  Yolink-graphic I was amazed I hadn't heard about Yolink until a few days prior to Defrag, and found it pretty amazing as I started to play with it.  See the following coverage for more about this technology: Yolink Helps Web Researchers Search Behind Links (Mashable) … Yolink's Next Step Search Pulls Info from Behind Links and Inside Docs (ReadWriteWeb) … and Yolink – A Search Accelerator for Deep Internet Research (MakeUseOf.com).

It's available as a plugin for all the major browsers. It's also available as a desktop app for Windows PC users. You can even get a Yolink widget for your site or blog (again, all the major platforms). Also be sure to look at some cool lab experiments created by Yolink engineers that showcase the use of the Yolink API. The API allows integrating Yolink into any web service. It can be used to enhance existing search engine results, or to provide site or app search functionality outright. The API is simple to implement and completely customizable.

Download or listen to my interview with Brian Cheek of TigerLogic about Yolink… (MP3)

My Live Blog: Defrag 2010

Defrag-StageSign I'm in Denver for my fourth consecutive Defrag conference, which is every one since it started in 2007.  This time, it's actually in Broomfield, CO, a suburb, at a nice place called the OMNI Interlocken Resort. I'm starting the live blog on Tuesday evening, as we're gathering in the hotel lobby to go to some sponsored dinners. (I'm headed to Boulder with Gist.)  The conference fires up in the morning, when my live-blogging will begin in earnest.  Check out the agenda.  In the meantime, I have my twitter stream appearing in the live blog, and that of the conference organizer (@defrag), Eric Norlin.  I also have it set up so that any tweets with the hashtag #defragcon will appear in the live blog window, at least for now. (I'll probably shut that off starting in the morning, or it would get to be too much.)  [UPDATE: Decided on the morning of day one to leave it all in! Makes for a more interesting live-blog, and archiving the whole conversation, in proper chronologial order, is pretty cool for anyone who may want to refer back. There were so many *great* Twitter exchanges going on during the event!  I know I made a whole bunch of new Twitter friends… 🙂 ]

I'm looking forward to a great conference!  When the event is completed, I'll archive this live-blog, which switches it around to proper chronological order. And the link for this blog post will remain pemanent for the live-blog archive. That's the big advantage for me to document a conference with this live-blogging tool, compared to just tweeting the event. (Have you tried going back to get an archive of your tweetstream for a certain day or event?  Good luck.) Plus the fact that I can do posts longer than 140 characters. Hope you like it!

‘Glue’ is a Cloud Conference That’s Different – It’s for *Developers* (and some interesting new twists on the next one)

GlueConf-logo You may know I've attended the Glue Conference in Denver since its inception.  I've reported on both of those great events, in May 2009 and May 2010.  The last one I live-blogged, and that is luckily archived here.  The '09 event, however, I only covered by live tweeting — i.e., all my coverage was done on Twitter — so good luck finding that archive. And it was probably a couple-hundred "posts" long, too. Shees…

Anyway, the next Glue is coming up in May 2011, and I certainly plan to be there — live-blogging, not live-tweeting!  So, why would I be talking about that event now, when it's several months out?  Well, because I have some important *advance* news about it for all my developer friends, whether you're involved in a cloud-based startup or not.  Here's the deal:

Eric Norlin runs the event (and sister event Defrag, this month), and makes clear Glue is aimed at developers. That makes it different from other "cloud computing” conferences, which he thinks is a big echo chamber. "Glue seeks to explore the connective tissue of the web and IT infrastructure," says Norlin. EricNorlin-Defrag2007 "That connective tissue can be called a lot of things — service oriented architecture, web services, APIs, cloud computing, etc. Call it what you will, developers know that it’s not the name that counts, it’s the building of the application, and the underlying infrastructure that supports it."

Norlin says his goal with Gluecon has been really simple: to make it *the* gathering place for developers in the API/cloud space. "With that goal in mind, we’re setting out this year to change the game for developer conferences," he says. "And the only way that I know to change the game is to open things up in such a way as to get maximum involvement from the community. As such, I’m extremely happy to announce that Alcatel-Lucent is signing on to be the Community Underwriter and Partner Sponsor of Gluecon 2011."

So, what does that mean for the event?  It's this: Alcatel-Lucent (which runs OpenAPIservice.com) will be underwriting 15 companies to have demo pods at Glue 2011. The participation of these companies will be based solely on merit, not the ability to pay for an exhibit, says Norlin.

"We’re announcing that 15 companies will be selected to have completely free demo space at Gluecon. The demo pod will include passes to the show, signage, Internet — everything you need. Just show up with a laptop."

To select the companies, Norlin says he and Alcatel-Lucent have put together a top-notch selection committee: Chris Shipley (Guidewire Group), Mathew Ingram (of MESH and GigaOM), John Musser (Programmable Web), Laura Merling (Alcatel-Lucent), Alex Williams (ReadWriteWeb), Jeff Lawson (Twilio), Jeff Hammond (Forrester), Ian Glazer (Gartner), Ben Kepes (Diversity.net), Krish Subramanian (CloudAve), Vinod Kurpad (Best Buy), Seth Levine (Foundry Group), and Eric Norlin.

"The process will be simple," says Norlin. "We'll accept applications for the 15 spots, and every person on the selection committee gets to vote for their favorite 15 companies. The top 15 vote-getters will have a demo pod."  He points out that Alcatel-Lucent will have just one vote (two if you count Programmable Web, which is owned by Alcatel-Lucent), but not nearly enough to swing a decision. The company wants to maintain the credibility and neutrality of Glue, Norlin says.  He points out the selection committee purposely includes analysts (Guidewire, Gartner, and Forrester), journalists (GigaOM and ReadWriteWeb), a manager inside a large corporation (Best Buy), and even other company CEOs (Jeff Lawson of Twilio) to help run through this process. Alcatel-Lucent’s involvement, he says, is altruistic: enlarge the size and interaction around this developer community — "and everyone benefits."  Other exhibitors will be still be able to secure exhibitor space, Norlin adds.

But wait — there's more. "We’ll be doing some awesome things leading up to Glue — like holding 'hackathons' around the country, and then flying the winners to Gluecon to participate in a major league hackathon at the conference. And that’ll just be the beginning – stay tuned," he says.

PREDICTION:  Minnesota friends, I'm going out on a limb and predicting that one of these hackathons will be held right here in the Twin Cities.

"I’m excited because I feel like we have the ability to really change the game with this one." says Norlin.  "If you take away the company-specific conferences — Google I/O, Twitter, F8 — there really just aren’t that many national-level gathering spots for developers in the cloud/API space. There are a lot of 'business level' and 'workshop' conferences that happen around cloud computing, but we’re talking about developers.  And even where there are developer gatherings in the cloud/API space, the ability to pay has always been a limiting factor for startups and companies wanting to show their wares and exhibit. That ends with Gluecon 2011!  Now, developers in the cloud/API space will have the ability to participate in a pure meritocracy. Wow the selection committee, and you’re in."

Norlin sums up: "At the end of the day, what I want to see is 500-plus developers coming to Gluecon to build apps, figure out cloud infrastructure, scaling, security, and solve the tough problems around API construction, usage, and maintenance."

How does one apply?  The process starts here.

Gluecon 2011 will cover a broad spectrum of cloud/API topics that matter to developers — "from Hadoop to Clojure to Active API event processing to Cloud Scaling to Big Data databases (of both the NoSQL and SQL variety) to web protocols (activity streams, PUSH, etc)," says Norlin. "We’re going deeper, getting more technical than ever, bringing in a third day of workshops, just generally stepping up and kicking ass."

So, my developer friends, you think you can hang with the big boys and girls at Gluecon? Well, now you can apply for a Gluecon demo pod, and prove it.  (Want more info?  Email Eric at enorlinATmac.com.)

See you at Gluecon in May!

UPDATE: Just after I posted, this popped up on ReadWriteWeb: Weekly Poll: What Cities Should Be Chosen for GlueCon Hackathon Tour?  So, get busy all you Minnesota tech supporters out there, vote for the Twin Cities!!

 

 

Cluetrain Green-Room Convo, Defrag09: The Bootleg MP3

So, it's the second and final day of the Defrag Conference (see Twitter search: #defragcon), and I jump out into the hallway during the afternoon break, rarin' to mingle through the crowd and find some unsuspecting CEO to interview next by shoving my whiz-bang Olympus LS-10 handheld digital recorder in his face… and then I hear it.  Hey, that's Chris Locke's laugh! 

I knew the "Cluetrain at 10" panel was coming up in an hour or so — and I was greatly anticipating that. Chris+Steve-attable I quickly look to my left and see Chris, aka "Rageboy" (blog, Wikipedia page) and some of his Cluetrain Manifesto compadres already gathered around a table off to the side — the green room, as it were — and deep in conversation.  Oh my god, I'm thinking — I can't miss this!  (Background: I've been lucky enough to know these guys long before they were famous, going back to '97 or '98, mainly through my buddy and former client, Steve Larsen — who just happened to be right there in the middle of this green-room gabfest. He goes back even further with Chris, which is definitely worth reading about here.) Steve+Chris-smiling

So I switch on my recorder, and think — could I? dare I? — record this session?  "Hell yes!" I immediately say to myself.  I walk over, shake hands with Chris (hadn't seen him in two years), and set the recorder down in the middle of the table.  Instantly, I catch both Steve and Chris' eyes as they notice the recorder is flashing "Record," and we all kinda get it at the same time, without saying a word.  Yeah, we're gonna capture this fun little moment in time!   After all, how often do we get a chance to all be gathered around the same table together?  And I just happened to have the technology in my hot little hand to do so….

Some guy from The Motley Fool (whose name I didn't catch) had just pulled away, and Rick Levine, another Cluetrain coauthor, was about to jump back in, followed closely by JP Rangaswami of BT, all the way from the UK, who met the Cluetrain guys starting in 2000, and helped them spread their message worldwide. Chris+Doc Then, soon after, Doc Searls (web site, Wikipedia page) joined us.  The only one of the four Cluetrain coauthors missing this day was David Weinberger (blog, Wikipedia page), who couldn't make Defrag because he had another commitment.

So, here's that conversation, all 43 minutes worth — the complete, uncut, uncensored  MP3 of this totally unplanned and unrehearsed session, F-bombs and all. Warning: there's a major amount of laughing here… we were having waaay too much fun!  It's a completely free-form, free-association conversation, largely reminiscing about the "old days" (hell, it was only the '90s, but seems so long ago) — with more than a few inside jokes mixed in.  Sure, it loses something without the visual, like at the end when Doc starts showing us the slides he plans to use in the panel to follow, and you just hear all of this laughing as each one comes up on his Macbook screen.  And many of you may not know who's talking at any given time.  But, hey, that's what makes it fun — you get to guess who's talking!  It's fresh and it's real… just like you were there.  I'm so glad I could be, so I could capture it all for you.

Download or listen to the "Cluetrain Defrag '09 Green Room MP3".

Cluetrain-panel (The photos in this post I shot before and after the recording. For more, here's my Defrag '09 Flickr set, which includes some of Doc's funny slides, which are towards the end.  And here's my complete liveblog archive of Defrag '09, right up to the final session, the "Cluetrain at 10" panel.")

To connect with this great cast of characters, to whom I really feel we owe a ton as early Internet community and social-media thinkers, here are some more links:

The Cluetrain authors:
– Chris Locke: Twitter and Facebook
– Doc Searls: Twitter
– Rick Levine: Twitter
– David Weinberger: Twitter
And two of the biggest Cluetrain supporters out there:
– Steve Larsen: Facebook and a great video interview
– JP Rangaswami: Twitter

« Older posts