Some people blog for themselves, some people blog for companies. Chris Locke does both — the latter of late for Krugle Inc., Menlo Park, CA, a promising new code-search site. The man is multi-talented. [For those who don’t recognize the name, think book titles Cluetrain Manifesto and Gonzo Marketing, not to speak of the crazy web site EGR…and other antics too numerous to mention.] Suffice it to say, he knows how to have fun, tweak the righteous, and, well, how does one describe what Chris (aka Rageboy) does?
Anyway, a couple hours ago, I got an email from my old buddy Steve Larsen, CEO of Krugle, asking me and some of his blogger friends to basically check out this unauthorized post, and “Should I fire him?” I LOLed bigtime! The mad blogmeister was at it again. Loose in Silicon Valley, on an escape from his home base in Boulder, meeting with Steve’s new VP of marketing, and posting about his favorite subject: himself. But I have to give him a pass (and told Steve so) for wanting to break out a bit from his blog-for-hire gig, to “exercise (his) urge to cast aside (his) low-profile ways.” Hah! And do post a comment for Chris…he loves hearing from his fans. Best of all, he can also take anything any unsuspecting first-timer non-fan can dish at him. It only makes him more playful…and inclined to write more raging, inspired prose.
Meantime, what’s the latest with Krugle? Well, most significantly, they raised a $6.1M Series B, on the strength of their success earlier this year, including winning a “Demo God” award at the DEMO2006 event I covered in Feburary, and subsequently signing up 35,000 developers for their new service. Steve, by the way, is yet another former Minnesotan who found opportunity (and venture money) elsewhere. Someday, I’ll get him back here to talk about his experiences.
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