DEMO always attracts a good number of non-U.S. based startups to announce on its stage, and this one traveled all the way from the UK to tell us about its tool for enabling retailers to sell their wares on mobile devices — first for the iPhone, with support for other platforms coming soon. The key word here is free, folks. Do you remember the days when creating a mobile app actually cost companies money? On stage, MobiCart touted its first customer, a regional airline in the UK called FlyBe.com, which essentially put its entire in-flight magazine on an app — meaning its advertisers, who used to just sell their products via the print pages of the airline's magazine, now have another way to take orders. 
The CEO and founder, Wladimir Baranoff-Rossine, tells us about it in this little two-part chat, including how the heck he might even make money with this venture.
(sorry for the abrupt cut-off…ran out of battery! click below for the rest)
• Download or listen to Part 2 of Graeme's interview with MobiCart… (MP3)"
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