One of the most successful yet little known Internet startups in Minnesota (little known perhaps because it’s not in the Twin Cities), is Freeze.com, of St. Cloud. Can you say screensaver world domination? 
Well, guess what? The Star-Tribune reported this morning [what, actual breaking news first on dead trees?] that Freeze has changed its name to….are you ready?….W3i. Catchy, huh?
What’s really weird is that I can find no link on Freeze’s site to that effect, and in fact had to drill down into W3i’s site to learn that, apparently, W3i is an affiliated company. I’m left to assume that Freeze is taking that moniker now for the whole shootin’ match.
Anybody know anything more on this?
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