Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: Graeme Thickins (Page 51 of 55)

Hello, Cingular? This is AT&T – We Just Killed Your Brand

January 12, 2007 / / 1 Comment

The new AT&T next week will start phasing out the Cingular brand it acquired full control over recently, this after several billions of investment in brand advertising over the years, a Reuters story reported last night. Attcallingcingular It quoted a highly placed AT&T official and said the process is expected to play out over the several months, with communications in the interim showing dual Cingular-AT&T identity.

So, I guess the naysayers of Cingular being the choice of carrier for the iPhone deal now have something else to talk about. The brand slate is in essence being wiped clean, with the “new” AT&T really just building its brand. That’s nice for Steve Jobs and Apple, in my opinion, being partnered with a fresh new face in the cellular brand space. What’s ironic is that Cingular actually acquired the old AT&T Wireless, which had been a good early player but began having problems with an aging network. That company, however, has no connection at all with the new AT&T — which is really the old SBC. Got that? I can personally relate to this whole thing because I was an AT&T Wireless customer for many years, then went through the changeover to Cingular, and now will go through the changeover back to the AT&T brand.

Hey, how about that AT&T? What do us round-trippers get for hanging in there all these years? How about a free iPhone? [HAH! The cellular industry treats loyal customers like trash. All they care about is sucking in new customers, offering them the world.]

But where I really relate to this story is this: I was one of four consultants involved in the Cingular name development process, hired by their branding firm — back in ’99, I believe it was. That was fun. No, Cingular wasn’t one of my name ideas. Mine were much better… 🙂 I came up with some 50 of them — all coined, clear name candidates. I originally thought the word Cingular sucked (naturally), but then absolutely loved what the company did to build meaning around the brand — which was the work of their outstanding advertising agency, the New York office of BBDO. I thought it was really stellar branding work, one of the best new brand development efforts I’d seen in years. Of course, they had the budget for it, too, and they poured on the bucks — including Super Bowl ads. It was the kind of thing I’d put in the class of Apple. And, for that reason, I wasn’t surprised to hear in Jobs’ iPhone announcement that Cingular was part of the deal. Both firms get consumer branding, bigtime. Now I guess we’ll see how much the new AT&T (nee SBC) really does.

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CES Post 8: Whoa! Cisco Sues Apple

January 10, 2007 / / 1 Comment

Well, I guess it’s one more post from the airport. Cisco just sued Apple over the iPhone name, according to this Wall Street Journal alert that just hit my in-box here in the sports bar:

TECHNOLOGY ALERT from The Wall Street Journal — Jan. 10, 2007 — Cisco sued Apple for trademark infringement over the “iPhone” name Apple chose for its new cellphone, unveiled yesterday. Cisco obtained the iPhone trademark in 2000, and had been in talks with Apple over rights to the name.

“Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco’s iPhone name,” said Mark Chandler, Cisco’s general counsel. “There is no doubt that Apple’s new phone is very exciting, but they should not be using our trademark without our permission.”

Iphonelogo_1

I was just talking about this situation with some guys last night at the Blog Business Summit party. I said Podtech had reported a source told them Apple had reached some sort of licensing agreement with Cisco for the name. Guess they were wrong!

I said I still didn’t understand why Cisco did a PR announcement of their iPhone line a few weeks ago, if they were in fact negotiating with Apple to let them have the name. One guy I was talking with last night said the December announcement was obviously them posturing to pressure Apple in paying more for the name — that is, to actually raise a higher awareness of the name being associated with Cisco, in an attempt to hold up Apple for more bucks. I said back in late December that I thought it was a really lame, kind of rushed-looking marketing intro. But, at that moment last night, I thought that guy might be onto something. He said they probably reached some 11th-hour agreement with Jobs since then for Apple to buy the rights to the name. But then I still wondered how Cisco would retract, or correct, that recent introduction of their iPhone product line…

Alas, this guy’s conjecture was wrong, too! The parties obviously didn’t reach any agreement at all. And it just amazes me that His Royal Steveness would have the cajones to go on stage yesterday and tout this name as his own! But, then, I guess I shouldn’t be. He’s basically just saying, “Screw you guys, then — sue me.” Obviously, he knows the market wants Apple to have this name, feels it’s theirs, and somehow this overwhelming force will overcome all.

This will get interesting, for sure. Unfortunately, we may never know how much he pays Cisco to give up the name. But I am definitely NOT betting against Jobs prevailing here.

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CES Post 7: Winding Down

January 10, 2007 / / 1 Comment

This will be my final post from the BlogHaus, at about 11:00 am on Wednesday. It’s been great. Now sitting here with Tom Hawk of Zooomr and Andru Edwards of Gear Live and some of his people, who are all busy publishing. (Tom told me he won’t make his 1000 photo upload goal, but he’s halfway there. He only uploads really, really nice pix, though. Somebody else just said there are 30,000 photos now up in Flicker tagged CES 2007. Yikes! I did a bunch myself, mostly of the BlogHaus.)

Had a great time last night at the Blogger Business Summit party — met a lot of interesting folks. Then back to the BlogHaus, which was going at full capacity, Robert Scoble holding court in one corner, pizza in another. And lots in between. One new person I met was a guy who’s launching the first trade show for the the blog world….called, guess what? BlogWorld! Sounds like a serious endeavor, from a guy who’s run lots of successful shows — Rick Calvert is his name. It’s scheduled for November — in Vegas! Don’t know if there’s a site up yet, but looks like it’ll be at www.BlogWorldExpo.com.

Anyway, I’m going off to some other business soon here, then heading for the airport about 3:00. Just picked up all my email, and learned I missed the cut for a lunch with Guy Kawasaki in Minneapolis on the 19th, before his big talk at the U of MN. Apparently there were only 7 slots at the table, and my friend Gary Smaby tried to get me on the list, but too many muckety-mucks already, I guess… 🙂 [Thanks for trying, anyway, Gary.] But I’ll sure be there for the talk following, which is already sold out.

Guy should be very happy the temps are finally dropping in Minnesota (lows below zero this weekend, I hear) — because, as you may recall, what got him to our state in January was the National Pond Hockey Championships, which are held on one of our city lakes. And people were getting real nervous they wouldn’t have ice, with our temps hovering around 40 for so long. Sounds like the ice will be real hard by the time Guy gets here! Anyway, looking forward to seeing Guy again, hearing his talk, and seeing him play hockey.

Cheers from Vegas! It was a good trip…

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CES Post 6: Apple Fever Takes Over

January 9, 2007 / / 1 Comment

Apple has sucked all oxygen out of the consumer electronics space again today, with an absolutely over-the-top keynote by Steve Jobs. It was fun sitting here at the BlogHaus this morning and following along with it all of it at MacRumorsLive and Engadget — which were the only good ways to do it, since Apple doesn’t do any live video or audio feed. Iphone_1 I was sitting next to Andru Edwards, the CEO of GearLIve Media of Seattle, who’s been updating his very impressive site all morning, while he has about five people continuously roaming the show for the news. He and one of his guys and myself were commenting as the keynote went along. Big fun. We can’t wait to get our hands on that iPhone! PodTech reports in a post today that the product will, in fact, be called by that name after Cisco does some sort of licensing deal with Apple, allowing it to use their trademark. (See my previous post on that.)

What struck me about sitting here in the BlogHaus conference room this morning — enjoying this big pipe we’re all on and following along with every word Jobs says — was the weird timing of the Bill Gates keynote from yesterday running in silence on the large screen in the next room. Interesting juxtaposition: two keynotes, world’s apart…. 🙂

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CES Post 5: My Head Hurts, My Feet Stink, and I Don’t Love CES

January 9, 2007 / / 1 Comment

But BlogHaus is fantastic! The PodTech people are great, and I got to meet a bunch of really nice Seagate folks last night, too — very cool. I love that company, and the great legacy they have in this industry — and in Minnesota, too, I might add (where they employs thousands). Bloghausentry

I thought for this post I’d just do the quick rundown of my day yesterday, the first official day of CES (which makes me wonder how many more of these days I can take!]…

It’s Tuesday morning now at the Haus, another beautiful, sunny day in Vegas. I was a little later getting to the suite this morning (about 8:30) — I guess because I stayed an hour later last night! (More on that in a bit.) But I was still the first blogger to arrive today….or maybe Sandira Calviac was here just ahead of me, so I defer to the lovely lady… 🙂 She’s from NY and has a cool new blog called TechAgnostic.com. But the best thing of all: she surfs! Learned in Hawaii recently, and came home and bought a wet suit so she could surf Long Island. I love it.

So, anyway, yesterday I attended the Aussie press event, as I blogged about. Being from Australia originally, I just had to… 🙂 Then I took in the Yahoo press luncheon — where I heard all about the new Yahoo Go for Mobile 2.0 service (now officially in beta) and the related Yahoo oneSearch — which they say together equals “the ‘Net in your pocket.” Pretty awesome demo they did. What’s the take on all this? Well, TechCrunch and others position it simply as Yahoo playing catch up to Google’s lead in mobile search. And the carriers they’ve signed up so far are all non-U.S. — so don’t get too excited yet. But one guy next to me (from a NY hedge fund!) was able to download the app quickly during the talk from his T-Mobile smart phone. Try it yourself here.

Then it was back to BlogHaus, where I hung in the conference room, blogging and chatting — mostly with PodTech folks and Lionel Menchacha, Dell’s official blogger, who’s a great guy. Been with Dell going way back.

After chatting with Linda Furrier about the how the whole BogHaus idea came about (a great story — more later), I left around 5:30 to head back to my hotel and get ready for the Showstoppers event at the Wynn Hotel. Huge crowds for this mini event, with what seemed like a hundred small booths (and killer food, drinks, and schwag). The coolest thing I saw there was the whole line of waterproof iPod cases and earphones from H2O Audio of San Diego. Pretty cool — for surfers especially, which the CEO, Kristian Rauhala, is (he surfs Black’s Beach). H2oaudiosurfer

Stayed at Showstoppers till about 8:30, then figured I’d better go grab a cab to get back for the big doin’s at the BlogHaus, with all the Seagate people showing up for a special program. Lo and behold, as I’m walking through the endless casino path through the cavernous Wynn, who do I see briskly walking by me but John Furrier. So, I yells, hey John, I’ll bet you have a limo, huh? He says yeah, wanna ride? So, I join him and Robert Scoble, who caught up with us about then, for the ride back to the Bellagio. We had some good laughs….these two guys are way fun!

Back at the animal house — I mean BlogHaus — the place is starting to rock. And a beer or so later, the Seagate folks start arriving. John does the introductions, they announce the Seagate product giveaway winners (darn, I wanted one), and I had a chance to chat with corporate communications people Brian Ziel, Woody Monroy, and Julie Still. Woody’s a surfer (great name for one! I own a woody car myself…), and he tells me there are a lot of surfers at the company, since their offices in Scotts Valley are so close to Santa Cruz. He surfs generally before work. Later, I met CEO Bill Watkins, who’s a great guy, really fun, and we chatted about Minnesota a bit. See photo below of him being interviewed by one of the vlogging crews.

Here are some of my other photos of last night’s happenings, at least the ones that didn’t start getting blurry like my eyes as the evening progressed… 🙂 Seagatepodtech
Watkinsseagate
Furrierseagate
Scobledrinking We had waaay too much fun. My favorite photo is the one of Scoble going bottom’s up — no, that’s not vodka. 🙂 Seriously, it was an awesome event, with lots of great conversation and laughs. Mega-mega thanks PodTech, and of course to Seagate for underwriting the whole thing — a real marketing and PR coup. And it’s not over yet — the suite goes 24/7 till 8:00 am Thursday…

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