Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: LinkedIn

The Book That Rules in Marketing & PR, Now In Its 2nd Edition

NewRules-Mktg+PR-2ndEd Without a doubt, David Meerman Scott is one of the people I most respect in this business. He's also my favorite author and speaker, and a great friend. (Heck, he's even a surfer, and sends me cool pix of some of the beaches he visits in his world travels!)  David is the guy that inspired me to finally realize that what I am is a "content marketer" and "brand journalist." He's the ultimate champion of people like me — and my hero, for sure.

I was lucky enough to get David to speak at the October 2008 meeting of our Social Media Breakfast-Twin Cities (which, by the way, has grown to be the largest SMB group in the country). We offered a free copy of the first edition of his book The New Rules of Marketing & PR to all those attending, thanks to a generous sponsor.  David packed the house, was a huge hit, and the Twin Cities became an even hipper PR and social media town than it already was… 🙂

So, I was delighted to hear that the Second Edition of the book is now available. "It's gone through an extensive rewrite," said David. "Of course, I've checked every fact, figure, and URL. DavidMeermanScott But I've also listened. In the past two years, I've met thousands of people like you who have shared stories with me, so I've drawn from those experiences and included many new examples of success." 

He said these new stories and examples are even more valuable and timely than the original ones. Thus, even if you've read the first edition, he promises you'll find many fresh ideas in the second edition.

"When I was writing the first edition of the book back in 2006," said David, "Facebook was only available to those with a .edu email address (students and educators), so I didn’t feature Facebook. And Twitter didn’t even exist at the time I was researching the first edition. So I have added extensive new information and examples on Facebook, Twitter, and other social media sites." Since the term social media has become so strong in the past few years, it's not surprising to now see it in the book's subtitle.

The power of the ideas David talks about in The New Rules of Marketing & PR propelled the book to the BusinessWeek bestseller list and kept it there for six months. Another stat that blew me away is that it's been the number one public relations book on Amazon for approximately 910 days. My gosh, that's more than two and a half years!  David still says he's stunned.

(A few links: David's blog, Web Ink Now, is ranked in the AdAge Power 150 as one of the top marketing blogs. Also, here's the direct link on Amazon to the Second Edition of "Rules"… and a page with links to all the online bookstores where David's books are available.)

When David launched the first edition of The New Rules of Marketing & PR (via Wiley), he pioneered a tactic that attracted the attention of hundreds of bloggers, typically overlooked by marketers at the time. Since then, the book has garnered numerous awards, been adapted at universities and in politics, has been translated into 24 languages, and even sparked the idea for a series, "The New Rules of Social Media." More importantly, as his Wiley publicist points out, the book has provided a hands-on manual for new marketing. "Marketing campaigns have never been the same, and a new decade brings new opportunity to connect online with buyers and communities."

The New Rules of Marketing & PR explains how to harness the power of the Internet, how to identify the right audience, create compelling messages, and get those messages directly to your targeted community — with powerful new tools such as Twitter, Facebook, LinkedIn, YouTube, and more.

David says the underlying message of the book remains the same: "The tools of the marketing and PR trade have changed. The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Online success comes from thinking like a journalist and engaging as a thought leader."

Right on, David!  I can't wait to dive into my copy of the second edition.

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What I’ve Been Doing for the Last Month and a Half…

…because I sure haven't been posting here.  Wow, I can't believe it's been 45 days!  My last post was soon after I got home from Defrag.  It's a long story.  First, I got sick right after I did that last post, coughing and hacking and generally feeling lousy, which went on for — I kid you not — four weeks!  Never had anything like that.  I think it was something I picked up on the plane.  Then, to top it off, I was really busy with new client work during this time … for BusinessCard2, VISI.com's ReliaCloud, three Skyya Communications clients, and others yet to be named — so, I was basically hunkered down at home, trying like mad to keep things moving forward. (We self-employed don't get no stinking sick days!)

Anyway, I just noticed that, although I didn't post here on my Typepad blog in those 45 days, I did post, count' em, 19 times on my Posterous blog! … pictured here in all its (semi)glorious splendor.

Posterous-GT


I remember doing a post about a year ago here explaining that I'd been gone so long because I was micro-blogging (Twittering).  You see, for us long-time bloggers, there's these huge guilt feelings we get for not blogging more often on our main blog.  So that was my excuse last year.  This year, it's Posterous that's to blame.  For me, it's a site I subtitle "somewhere in the vast expanse between his micro and macro blogging."  So, first it was short-form blogging (Twitter) that was taking me away from my long-form blogging.  Now it's, what, "medium-length" blogging?  Anyway, I find it pretty easy and non-time-consuming to post to Posterous (which I do fairly effortlessly via email). I actually use it more as a quick social-bookmarking service of sorts, when I find a valuable link — as I used to do with Delicious.

So, now you know I haven't been ignoring my contributions to the cause of online content and knowledge-sharing.  I just have too damn many places to do it!  And I've hardly backed down on my participation on Twitter, Facebook, FriendFeed, and LinkedIn, either.  Oh, and I wrote two posts and participated in four weekly podcasts on Minnov8, too, with my colleagues there.

So, please keep following me here, there… or how about everywhere?  :-) 

Thanks, and Happy 2010!

LinkedIn’s Growth Beats Facebook’s

So you think Facebook’s growing rapidly, huh?  Well, check this out. Nielsen just released its latest ranking of the top social networks (for the month of October 2007), and it shows LinkedIn grew at a significantly faster clip than any of the top ten — even oh-so-hip darling Facebook. Of course, these numbers reflect usage at both home and work, and the latter is the traditional stronghold of professional network LinkedIn. Socntwksgrowth
But Facebook’s made no secret about expanding its user base into the adult working world, too — not just college kids passing around party pix.

What’s surprising is that, even with all the rapid — and rabid — Facebook adoption lately by us professionals (yes, I’m hooked, too), LinkedIn is growing even faster. Hipness is not everything, it seems — functionality matters, too. And LinkedIn has built up a pretty good stronghold in the professional networking/recruiting/job search space. (And you have to love founder Reid Hoffman also having a nice stake in Facebook as an early investor.)

Another reason LinkedIn may be scoring bigger growth: I’m not aware of companies banning it at work, but I certainly have heard that to be the case with Facebook inside some firms.
What’s your experience?  Should either of these sites be banned at work?  [The nerve of these employers, thinking people shouldn’t be searching for new jobs or sharing party invites when they’re supposed to be working…  :-)]

UPDATE (Thanksgiving Day, 11/22): Oh, this is too funny. GigaOM just posted Giving Thanks for…Facebook?

UPDATE (11/23): You have to love this juicy tidbit via TechCrunch UK…. Rumour: NewsCorp to Buy LinkedIn.  I think it could very well be true — I agree with one of the commenters that LinkedIn + the WSJ could be a great combo.

 

Andreessen: Any Site Can Now Be a ‘Social App’

You say you’re feeling down, bunky, because everyone seems to have a Facebook app but you?  Well, got a web site?  Then, perk up, son!  Because you are well on your way to having a social app — one that’ll actually run on a whole bunch of social networking sites that have at least as much traffic as Facebook — and maybe even on Facebook itself soon. At least that’s what Marc Andreessen, founder of social-networking platform Ning, has to say on his blog post today.

It’s all thanks to the "Open Social" spec set to be announced tomorrow by Google, which says it already has about a dozen partners, including Hi5, LinkedIn, Ning,
Friendster, Salesforce.com, and Oracle. See this Wall Street Journal story (actually dated tomorrow!) and this one in the New York Times, which was published today.

So, how can you transform your web site into an "Open Social" app?  Andreessen says it’s even easier than developing a Facebook app. He says you "just take your current HTML and Javascript front-end pages and create a version of those pages that use the Open Social API."

Andreessen believes web site owners will soon begin maintaining multiple sets of front-end pages for their web sites, in order to get "maximum distribution across the largest number of users." And he says it’s easy. They’ll have a single back-end, but multiple sets of front-end pages.  Here’s how he defines what those multiple sets will be:

• One set of standard HTML and Javascript pages for consumption by normal web browser.
• Another set of HTML and Javascript pages that use the Open Social API’s Javascript calls for consumption with Open Social containers/social networks.
• A third set of pages in FBML (Facebook Markup Language) that use Facebook’s proprietary APIs for consumption within Facebook as a Facebook app.
• Perhaps a fourth set of pages adapted for the Apple iPhone and/or other mobile devices.

"The overwhelming good news here," said Andreessen in his blog post, "is that these pages can all be served and serviced by the same back end code."

I think this "Open Social" spec is big news.  It’s something I know a lot of insiders have been been thinking about, at least in the back of their minds, since the Facebook juggernaut took off some five months ago.  Walled gardens — proprietary platforms — just don’t last on the Internet. Like my buddy PXLated said in a previous comment, "The Internet just routes around ’em."  Indeed.  Let the party begin….

UPDATE (11/1):  Marc Andreessen did another very informative blog post with a screen cast and screenshots showing how the Open Social spec can be implemented, using three actual Ning social networks as examples.