JoeyHarward+FredKrueger_Needly For all of you who, like me, cringe every time you have to look at Craig's List and think, geez, there has to be a better experience — well, listen up: there is. Fred Krueger (at right in the photo, with Joey Harward, cofounder) has been hard at work with his team in LA for some some time building Needly. It's a great-looking site for all your stuff — yes, selling it and acquiring more of it, which we all love to do — but more than that: keeping track of the whole shebang, too (think for insurance valuation purposes, which is a great side benefit). Needly makes it as easy to get all your stuff and needs online as it could possibly be. One key way they let you do that is with a very nicely designed iPhone app. You just shoot a picture, add a price and a quick description, click submit, and it's up on the Needly site in seconds.  Needly-logo A key part of Needly's offering is an escrow payment service, which protects both buyer and seller. Fred is a three-time presenter at DEMO. He knows how to attract millions of people to sites — and how to raise money. I'm betting we hear a lot more about Needly, and I can't wait to get my hands on the iPhone app as soon as it's approved on iTunes.

• Download or listen to Graeme's interview with Needly about your "stuff" – selling what you have and getting what you need… (MP3)"