One word: Edgeio…or should I say EdgeIO…or edgeIO…or is it edgeio? [Seems to be upper and lowercase challenged.] But it’s all the rage in the blog-o-spherical world lately because somebody said it’s an “Ebay Killer.” No wonder Michael Arrington (the TechCrunch guy) didn’t return my email — he’s been, uh, a little busy lately? And no wonder he didn’t sit in on the presentations at DEMO, but just hung out in the press room. Now we know why! He’s hyping his new play, teamed up with old buddy Keith Teare from RealNames. You’ll remember that as a Web 1.0 company that was going to change everything, but … didn’t … quite … make … it.

Lots of talk out there about this one, and why or why not it will be the next big thing. Whatever, it’s really early-on at this point…. Though they plan to pitch the company formally at one of the next big, buzzy conferences: Esther Dyson’s PC Forum next month at LaCosta (Carlsbad, CA).

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