The well-known founder of widget leader Slide (and formerly a cofounder and CTO of PayPal), Max Levchin is the closest thing there is today to a rockstar in the nascent world of widgets. Slide had 134M uniques in June according to comScore.
He noted that Slide has three of the top four apps on Facebook: TopFriends, FunWall, and SuperPoke. Gee, check out all the things you can do to your friends on that last one! Max said Slide is now working a lot on monetization, and doing well (movie promos, etc). Most people would agree that Slide seems to be mostly about "MySpacing" Facebook. But, that may not be a bad thing — because, with its numbers, it’s likely to be the widget company that most quickly figures out how to make money in this game, working with the advertisers that will be the main route to that $$ –and they already are very much talking to them, running lots of trial campaigns to prove their worth. Other than that, I didn’t understand a whole lot of what Max said….he talks really, really fast.
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