Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: MIMA.org

General Mills, Target, Best Buy, and Fingerhut Bare Their Social Media Souls

I blogged about a big event here in Minneapolis last night, featuring four of our larger hometown brands (well, three, plus one pretty big direct-marketer you may have also heard of). The topic was social media, and you can tell it was hot by this shot I grabbed with my iPhone of the very crowed room. Mimasocmedia051408
My post about it is over at my NewMediaWise blog, because that’s where I talk more about marketing and all the changes happening in that field. The session was excellent, if for no other reason than I felt the panelists were sincere and candid in their remarks, and yet had as many questions as answers. It wasn’t fluff or BS — I think we heard what’s really on their minds, and they got us thinking about how much more still needs to be done….by big brands as well as small.

Thanks to our great local interactive marketing organization — MIMA.org — for putting on this gig.  They said it was the largest of any of their regular monthly meetings to date.  Hot topic, and lots of good networking before and after.  I had the opportunity to chat at length with two of the panelists afterwards, Jim Cuene of General Mills and Gary Koelling of Best Buy, and also to meet several other folks as well.

Tell ya what, after experiencing Minnebar on May 10 and MIMA on May 14, I’ll say this…..this town is rockin’ this spring!!

It’s Pah-ty Time!

That’s not only my favorite line from my favorite cut of Big Audio Dynamite, but it’s my favorite call to action at this time of year! And here, friends, are three of the coolest places to be in Minneapolis in the next week. The first, unfortunately, is by invitation only…a customer-appreciation kinda gig for the great design/UI firm, FactorUE, tomorrow night, Friday, December 8. But maybe you know someone who can get you in….or just show up at the Foundation Nightclub downtown about the time it’s wrapping up at 9:00, when things will continue raging, I’m sure. The cool thing is that two of FactorUE’s designers are DJs, too!

Factorueevite

The second local event I’ll be catching, on Monday the 11th, is the holiday gathering of our great local community of developers and entrepreneurs, playfully called MinneDemo. [It’s the local chapter of a loosely affiliated global network called Bar Camp.] Go onto that MinneDemo link (it’s a wiki page) and sign up if you’d like to attend — unless the list has already gone beyond the capacity of the larger club where it’s being held this time. Dan Grigsby and friends have done a great job organizing and planning these gigs, which are catching on like wildfire. Actually, this one is half-serious, too — a separate room is devoted to a program of five or so brief demos by aspiring entrepreneurs or new startups.

Minnedemoholiday

The third event on my agenda is next Wednesday the 13th — the annual holiday bash of the Minnesota Interactive Marketing Association, which has a reputation for being a really fun party. This year, it’s at the brand-new locale of the Guthrie Theater, so I thought I’d check it out, and catch up with some old friends. It’s free for members or $20 for non-members, and you can read more about it and register right here.

Mimaparty

Okay, I must be getting to sound more and more like the Michael Arrington of Minnesota here 🙂 …. [except I don’t throw parties at my own house]. But, if you’re a player in our local IT/Internet/Web 2.0 community, you should be showing up at one of these events, at least! I’m looking forward to all of ’em. See ya there….

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