I’m kinda pissed at Apple. (And I guess at AT&T, too — but then I’m always pissed at them.) I mean, being a longtime Apple customer and a loyal iPhone user and all, not to speak of being an AT&T wireless customer since the beginning of time (I have the whole freaking iPhone package, including unlimited text messages). So the point being, I bought into the whole deal here — okay, Apple? You and your buddies at AT&T should really like me. 
But I just think they treated their existing customers shabbily this time around. First of all, they never really communicated directly to me (neither firm) about what to expect regarding the upgrade to version 2.0 of the iPhone software, in the week approaching The Big Day. I had to rely on what was being reported — and it wasn’t all that obvious, actually. But I did read in a couple of places (can’t remember just where) that the upgrade would be handled by Apple doing a "push" of the v2.0 update to all existing iPhone customers (only those who were "official," of course, meaning signed up with AT&T here in the U.S.). Well, it never happened — still hasn’t. Not a word, and it’s now Sunday morning.
I finally got tired of waiting yesterday. About 11:00 Central Saturday morning, I was chatting with a buddy who told me how he got the update, and it had gone without a hitch for him. So, I went ahead and tried his approach. I hadn’t even tried to go "pull" it down — I was waiting for this "push" that had been promised!
First, on Thursday, I had downloaded iTunes 7.7 — which I’d read somewhere was required first, before I could use the iPhone 2.0 update. No sweat — that happened without any issues. But I found it strange, come Friday morning (I had figured the 2.0 software wouldn’t be available till then), that I still had not seen the "push." So, I clicked on "Software Updates" in my Apple menu, and was surprised to see it tell me nothing was available — that I was all up to date. (Lies!) But I figured, hey, they must be overwhelmed right now, or waiting to update existing customers till all new customers could be served (which is another customer service topic, but I won’t get started on that). 
So I thought, okay, apparently Apple did tell the press that this "push" was coming — so just be patient, I reasoned. What’s the big hurry? I would never even THINK of going and standing in line for a new phone myself, just to be first. So, why should I care when I actually get the 2.0 update to my current phone? Except all the hype about the flood of new apps coming — which I couldn’t use without the new software update — was getting deafening. I was itching to get some on my damn phone and try ’em!
Like a dutiful little Apple fan-boy, then, here I was sitting and waiting for this "push" they were going to do to us — and I get super busy, putting in a 15-hour day on Friday. But, heck, I would have broken for a message from Apple! So, here comes Saturday morning, and I find that the update IS in fact out there for us "old" iPhone users to "pull" down, and that other people already have it! Shees, I’m a laggard. Apple has left me sitting here looking like an ass, waiting for their damn "push"!
I had synced my iPhone earlier Saturday morning, expecting maybe to see when iTunes popped up on my Macbook that "You do not have the current iPhone software – do you wish to upgrade?" — or some such message. Never happened. On the contrary, it said "your iPhone is up to date"! Weird, I thought, maybe Apple’s servers were still screwed up from the barrage of the day before. Then, I hear my buddy ask, "So, do you have the new iPhone software yet? Some of these new apps are cool." I ask him, "How the heck did you get it?" He tells me, and it’s really strange. Get this — even though the message on iTunes tells me I’m up to date, I have to click on a button there that says "Updates" and — lo and behold — I will THEN be able to get my blessed update. WTF kind of usability is that?
So, natch, now that I become aware of this strange situation, I click. In another blast of user unfriendlieness, there’s no feedback that anything at all is happening! So, there I am, wondering WTF to do. But it had warned me on the initial screen that "This will take a while" (mentioning it had to back up all my stuff first). So, I figured I’d better just leave it alone, that something was happening in the background — and that I should just leave my Macbook and tethered iPhone combo sitting there while I hit the shower. Some twenty minutes or more later, I came back to find the process was successful, and the two apps I’d previously downloaded on my Macbook the day before (remember, I had iTunes 7.7 so I could do that), were right there on my third "home screen," just like they were supposed to be! 
Those apps were the free Typepad app — so (you guessed it) I can now enter posts from my phone to this blog! — and the free myLite Color Strobe and Flashlight, a "Utilities" app, so I can be the life of the party at my next rock concert. [Okay, I don’t go to many, but I definitely want to be ready… 🙂 ] 
Alas, what to make of this whole mess? I don’t care about the snafu related to so many people not being able to activate their new iPhone 3Gs on Friday in the stores — I’m talking about the way the software update was handled for existing customers. It sucked. I agree with at least one other blogger who said it should have been offered by Apple FIRST to their current, loyal users, well ahead of the onslaught of the iPhone 3G debut on July 11. Instead, they treated us as not important — didn’t even communicate to us about it directly. And, if they’d have gotten that out of the way first, it would have greatly lessened the burden on the servers for the 3G activation process.
Don’t get me wrong — my 2.0 update process went smoothly. I have my "new" iPhone, I love the apps I have so far, and I will be getting a lot more. But, then, there are things I don’t like about the App Store process, either — the slowness of them getting new, approved apps up there (I know of several that aren’t there yet and should be), the way they handle consumer reviews, and more. But don’t get me started — that’s a topic for another post.
Maybe I’ll do that one from my iPhone (thank you, Typepad app!) — though it will understandably have to be a lot less keystrokes than this one… 🙂
UPDATE: Whoops, meant to include this link to Declan McCullagh’s post on a CNet blog from Saturday afternoon: Apple iPhone v2.0 software on Saturday: Still M.I.A.
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