On the afternoon of the second day at Structure, I had set up an appointment to interview the founder and CEO of a growing cloud enabler, Zuora. I'd met Tien a couple of times before — last saw him at another cloud conference, back in May, the AlwaysOn "OnDemand100" event. Tien founded Zuora after nine years at Salesforce.com — he was one of the “original forces” there, joining in 1999 as the 11th employee. 
(More about Tien here at the Zuora management page. He even served as CMO of Salesforce at one time!)
I wanted to have Tien tell me about an announcement they made at Structure, concerning what they call "the first on-demand commerce solution for cloud businesses": Z-Commerce for the Cloud.
individual websites to do global broadcasting.” What’s interesting now, Jeremy said, is that his firm is encountering an incredible willingness to experiment” (presumably by the traditional video distribution businesses, and by video producers). Why? “Out of fear, to pursue new revenue opportunities, just to stay out in front.” Esther asks what friction he’s seeing…. “It’s similar to the early days of e-commerce,” he said, “where manufacturers worried about going direct, then ended up discovering that blended distribution worked best. It’s the same now.” When asked what challenges he sees, Leonard Liu of Augmentum, whose firm is providing software development services for U.S. firms via a staff of 450 in China, says the challenges are many, including language. “But China is the next big player” in this space, he said. “We’ve seen in India what can happen. But it takes a true understanding of China — for example, the young people are different than the old — as far as how the cultures work together.” Liu said 60% of what his firm does is total product development, “from beginning to end.” Intel is one big customer. And how does Microsoft react, now that it isn’t such a target, Esther asked of the fourth panelist. “How can we marry all this friction-free software to the Windows environment,” was his obvious first answer. “But we see many opportunities — advertising, subscription models, Office Live. This is an exciting time, now that we’re unleashed to an extent. We think we’re responding well to what people want and don’t want.”
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