Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: social marketing

Why I Haven’t Been Blogging Much Lately: Micro-Blogging!

So, here’s a chart that shows what I’ve been doing lately instead of blogging here.  Yep, micro-blogging on Twitter. There’s a free service for us twitterers (or, as some call us, "tweeple") — it’s called TweetRush, and it lets us graph our recent Twitter activity. Pretty cool. Graemetwitterusage_2

So, for you blog readers out there that may have been wondering why I’m so quiet, I’m really not!  🙂  Heck, 232 tweets since July 19th is pretty darn active, wouldn’t you say?  And virtually none of these tweets is about what I’m eating for breakfast, or some lame thing like that, which is what a lot of Twitter detractors think people do there. Darn near all my tweets or "micro-posts" are news items or insights that I think my "followers" — approaching 400 now — would be interested in. Occasionally, some are replies to certain followers, too — though I prefer to do a lot of that privately via what Twitter calls "Direct Message" or DM.  Some people go nuts with Twitter replies, though — almost using it like group email or IM. Letting everyone sort of be voyeurs into their personal, one-on-one conversations. But I find that quite silly, actually, for the most part. I much prefer to use Twitter to publish useful tidbits and, especially, links that open people up to even more connected knowledge out there — and create conversations on the back channel, whether via DM or email. Twitter is having huge implications in marketing and PR. Game changing, as a matter of fact. I even have a friend — a reporter — who’s about to publish a book called "Twitter Means Business," which gets into a lot of that. (He interviewed me and people from about three dozen other companies.)

Do you use Twitter?  Are you following me there?  If not, please set up your own free account, and then click "follow" here: www.twitter.com/graemethickins. If you’ve already been using it, what do you think of it?  Is it changing your online life, as it is mine?

This Blog’s For You, Bud

I love this blog post so much, from my other blog, that I just have to post it here, too.  Well, a least a link to it.  Put it up a little earlier today.  I’ve never done such a thing before, double up like this, but I just have to make an exception for this one.  I mean, how often does a guy get to talk about beer and blogging in the same sentence? Hmmm, I wonder how many beers the employees get to have every day at Miller Brewing?  Okay, excuse the day-dreaming….

Anyway, read the full post — it’s a great social media and marketing story.

Nmwthisblogsforyou