Graeme Thickins on Tech

Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: social media (Page 3 of 3)

What I’ve Been Blogging and Tweeting Lately

October 5, 2008 / / 0 Comments

Just a post to catch you up to what I’ve been doing elsewhere online recently, on venues other than this.  First of all, my volunteer/pastime blogging thing over at Minnov8.com included a post a couple days ago on a bigtime conference held here in the Twin Cities last week called the MIMA Summit. Mimasummitpost_3  It was sponsored by, you guessed it, MIMA (the Minnesota Interactive Marketing Association). Here’s a partial screen clip of that post, and the whole post is here.

Then, just yesterday, I participated again in the weekly Minnov8 Gang Podcast, this one Episode 9 already. (Wow, time flies when you’re having fun.)  You can grab it off the Minnov8 home page via the link at top center there, as you can see on the second screen clip. Minnov8podcastlinks We talked about a number of topics, including recent confabs in the Twin Cities, the economic times, social media (of course), and, hey, even wine.

Finally, I continue to Twitter all the while — that just never stops! 🙂  I’m including here a recent screenshot of my Twitterstream. But please do follow the whole dang shebang here.  Graemetwitter1008
One cool thing that happened recently is this: I received a rating for my Twitter account of 91 out of 100 from twitter.grader.com.  Wow, that means my Twitter presence is rated higher than 91% of all the other accounts they’ve graded! Nice to know I’m doing something right..

UPDATE 10/6/08:  Meant to say that social media is a part of everything I do now for my clients, and also that I’m quite active in our local Social Media Breakfast organization. Be sure to keep the morning on Oct 31 open, because we have an exciting, nationally known speaker coming to town. [Actually, he was already here for a private gig, and I convinced him to stay over a night…  🙂 ] Watch the "SMBMSP" site above for the announcement later today.

UPDATE 10/9/08:  I see our local media site MinnPost picked up my story on the MIMA Summit.

Why I Haven’t Been Blogging Much Lately: Micro-Blogging!

August 28, 2008 / / 1 Comment

So, here’s a chart that shows what I’ve been doing lately instead of blogging here.  Yep, micro-blogging on Twitter. There’s a free service for us twitterers (or, as some call us, "tweeple") — it’s called TweetRush, and it lets us graph our recent Twitter activity. Pretty cool. Graemetwitterusage_2

So, for you blog readers out there that may have been wondering why I’m so quiet, I’m really not!  🙂  Heck, 232 tweets since July 19th is pretty darn active, wouldn’t you say?  And virtually none of these tweets is about what I’m eating for breakfast, or some lame thing like that, which is what a lot of Twitter detractors think people do there. Darn near all my tweets or "micro-posts" are news items or insights that I think my "followers" — approaching 400 now — would be interested in. Occasionally, some are replies to certain followers, too — though I prefer to do a lot of that privately via what Twitter calls "Direct Message" or DM.  Some people go nuts with Twitter replies, though — almost using it like group email or IM. Letting everyone sort of be voyeurs into their personal, one-on-one conversations. But I find that quite silly, actually, for the most part. I much prefer to use Twitter to publish useful tidbits and, especially, links that open people up to even more connected knowledge out there — and create conversations on the back channel, whether via DM or email. Twitter is having huge implications in marketing and PR. Game changing, as a matter of fact. I even have a friend — a reporter — who’s about to publish a book called "Twitter Means Business," which gets into a lot of that. (He interviewed me and people from about three dozen other companies.)

Do you use Twitter?  Are you following me there?  If not, please set up your own free account, and then click "follow" here: www.twitter.com/graemethickins. If you’ve already been using it, what do you think of it?  Is it changing your online life, as it is mine?

General Mills, Target, Best Buy, and Fingerhut Bare Their Social Media Souls

May 15, 2008 / / 1 Comment

I blogged about a big event here in Minneapolis last night, featuring four of our larger hometown brands (well, three, plus one pretty big direct-marketer you may have also heard of). The topic was social media, and you can tell it was hot by this shot I grabbed with my iPhone of the very crowed room. Mimasocmedia051408
My post about it is over at my NewMediaWise blog, because that’s where I talk more about marketing and all the changes happening in that field. The session was excellent, if for no other reason than I felt the panelists were sincere and candid in their remarks, and yet had as many questions as answers. It wasn’t fluff or BS — I think we heard what’s really on their minds, and they got us thinking about how much more still needs to be done….by big brands as well as small.

Thanks to our great local interactive marketing organization — MIMA.org — for putting on this gig.  They said it was the largest of any of their regular monthly meetings to date.  Hot topic, and lots of good networking before and after.  I had the opportunity to chat at length with two of the panelists afterwards, Jim Cuene of General Mills and Gary Koelling of Best Buy, and also to meet several other folks as well.

Tell ya what, after experiencing Minnebar on May 10 and MIMA on May 14, I’ll say this…..this town is rockin’ this spring!!

This Blog’s For You, Bud

April 26, 2008 / / 1 Comment

I love this blog post so much, from my other blog, that I just have to post it here, too.  Well, a least a link to it.  Put it up a little earlier today.  I’ve never done such a thing before, double up like this, but I just have to make an exception for this one.  I mean, how often does a guy get to talk about beer and blogging in the same sentence? Hmmm, I wonder how many beers the employees get to have every day at Miller Brewing?  Okay, excuse the day-dreaming….

Anyway, read the full post — it’s a great social media and marketing story.

Nmwthisblogsforyou

So, What Have I Been Up to Lately?

November 22, 2007 / / 2 Comments

Glad you asked. Would you believe I launched another blog? That’s right, I’m a glutton for punishment. It’s actually a blog for my business.  (So, I guess that means this one becomes my personal blog)  The new blog is the first online wrinkle for a new practice of my consulting firm (GT&A Strategic Marketing), which I call NewMediaWise — so that’s where you’ll find it.
Its purpose is to explore the new world of marketing that’s being enabled by social media tools and technologies. Nmwscreenshot
Design of the site is by Geise Design. Randy and I have worked together much in the past, including when we did interim gigs together for the launch of BestBuy.com back in 2000. Randy’s a real master at web site design and development, and is particularly adept at ExpressionEngine™, an amazing platform behind many great sites (such as PaidContent.org and iLounge). I’m looking forward to getting the rest of the site built out.  Meantime, I’ll be blogging there about all things new media and marketing related. Here at Tech~Surf~Blog, I’ll continue to write about all kinds of other topics, including my coverage of tech conferences…and, of course, a little surfing from time to time.  If you’re interested in new media and marketing, I hope you’ll get a chance to check out the new blog and become a reader there as well.

What else have I been up to?  Well, I was quoted twice in the media in the past week or so — first in a business article in the Minneapolis Star-Tribune, and then in an article on "The Business of Blogs" in the December 2007 issue of Twin Cities Business magazine (but that site doesn’t yet feature the current issue at the time of this posting).  So, its been a busy November so far.  Happy Thanksgiving to you all, and now bring on December!

UPDATE (the day after Thanksgiving): Oh, I almost forgot another thing: Tech~Surf~Blog was named one of "Top 100 Analyst Blogs" by Techobabble 2.0 (a blog written by an Edelman PR exec in the UK) . Can ya beat that?
 

Newer posts »

© 2024 Graeme Thickins on Tech

Theme by Anders Noren — Up ↑