Well, I guess it’s one more post from the airport. Cisco just sued Apple over the iPhone name, according to this Wall Street Journal alert that just hit my in-box here in the sports bar:
TECHNOLOGY ALERT from The Wall Street Journal — Jan. 10, 2007 — Cisco sued Apple for trademark infringement over the “iPhone” name Apple chose for its new cellphone, unveiled yesterday. Cisco obtained the iPhone trademark in 2000, and had been in talks with Apple over rights to the name.
“Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco’s iPhone name,” said Mark Chandler, Cisco’s general counsel. “There is no doubt that Apple’s new phone is very exciting, but they should not be using our trademark without our permission.”
I was just talking about this situation with some guys last night at the Blog Business Summit party. I said Podtech had reported a source told them Apple had reached some sort of licensing agreement with Cisco for the name. Guess they were wrong!
I said I still didn’t understand why Cisco did a PR announcement of their iPhone line a few weeks ago, if they were in fact negotiating with Apple to let them have the name. One guy I was talking with last night said the December announcement was obviously them posturing to pressure Apple in paying more for the name — that is, to actually raise a higher awareness of the name being associated with Cisco, in an attempt to hold up Apple for more bucks. I said back in late December that I thought it was a really lame, kind of rushed-looking marketing intro. But, at that moment last night, I thought that guy might be onto something. He said they probably reached some 11th-hour agreement with Jobs since then for Apple to buy the rights to the name. But then I still wondered how Cisco would retract, or correct, that recent introduction of their iPhone product line…
Alas, this guy’s conjecture was wrong, too! The parties obviously didn’t reach any agreement at all. And it just amazes me that His Royal Steveness would have the cajones to go on stage yesterday and tout this name as his own! But, then, I guess I shouldn’t be. He’s basically just saying, “Screw you guys, then — sue me.” Obviously, he knows the market wants Apple to have this name, feels it’s theirs, and somehow this overwhelming force will overcome all.
This will get interesting, for sure. Unfortunately, we may never know how much he pays Cisco to give up the name. But I am definitely NOT betting against Jobs prevailing here.
Tags: BlogHaus, PodTech, CES, CES 2007, Apple, Steve Jobs, Cisco, iPhone
I was sitting next to Andru Edwards, the CEO of 
Seems the reaction to the Gates keynote yesterday wasn’t all that great — a lot of the same themes as last year. (But as Robert Scoble said to me later, at least everything worked this time…..ha!) More of the buzz online this morning seemed to be focused on how Macworld is already starting to suck away the oxygen from CES — an event that will draw only about one-fifth as many people. 
Nonetheless, I’m sure anxiously following all the talk about what will be announced later next week in SF by his royal supremeness, Chairman Steve. And I’m sure I’ll be spending some time in the next few days in Vegas talking with people about what they think is coming.
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