Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

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DEMOfall 2007 Presenting Companies Announced

I’m really looking forward to the DEMOfall conference next week in San Diego — and, since I’m now working for a few days at my place in San Clemente, I only have an hour’s drive south to get there. The press announcement just came out earlier today, per usual procedure on the Friday before, announcing the innovations to debut at this year’s fall event.  Demofall07nextbanner_2
Wow, it’s another fire-hose of pitches from hot, new startups — there’s no place a guy like me would rather be! The twice-yearly DEMO conferences, now in their 17th year, are known for seeking out and showcasing important new technologies that usher in new methods of computing. [DEMO is produced by Network World Conferences, a unit of tech publishing giant IDG.]

DEMOfall ’07 is taking place September 24-26 at the Sheraton San Diego Hotel & Marina. It will introduce 69 carefully vetted products and services (see below) to "an audience of investors, business development executives, media, pundits, and fellow entrepreneurs."  I would expect attendance in the neighborhood of 700, based on past experience. Presenters include both early-stage and established companies.

Demofall07sheraton_3
The event begins at 6 p.m. Monday evening with an outdoor welcome reception alongside  the harbor. The conference itself then runs all day on Tuesday and Wednesday, culminating in a dinner and panel discussion Wednesday night.  The complete schedule is available here.

DEMO conferences tend to feature a mix of technologies from across the whole spectrum of the technology industry — everything from consumer Internet startups and other consumer technologies, to enterprise software and enabling technologies and other new ventures focused in B2B markets, and everything in between. The press release called out this sampling of some of the technologies that will be introduced at next week’s event:
* a visually engaging, interactive, 3D-animation slot machine game.
* a powerful “bubble of security” tool that protects consumers as they bank and shop online.
* a conference call system that calls you, so every meeting begins on time.
* technology that enables mobile device users to find search results with lighting speed and accuracy.
* an automated check-in service for doctors’ waiting rooms, delivering immediately relevant health and wellness information to the patient.
* business execution software for SMBs, which keeps the entire team on track.
* fast, reliable storage technology for today’s digital age.
* a new MMORPG (Massive Multiplayer Online Role Playing Game) application for Facebook.
* a music entertainment service that allows users to collectively listen and re-mix musical compositions on their cell phones.
* a one-click service for improving the quality of videos captured on cell phones andlow-end digital cameras.

This DEMO event is truly global.  We’ll see presenters from several countries besides the U.S., including Russia, Switzerland, New Zealand, Australia, France, Ireland, England, Canada, Israel, and India.

The DEMOfall ’07 demonstrators are as follows:

360desktop Pty Ltd., Victoria, Australia
Advanta, Spring House, PA
AgendiZe, Grapevine, TX
Apprema Inc., Sunnyvale, CA
Attendi Inc., New York, NY
BatchBlue Software LLC, Barrington, RI
CashView Inc., Palo Alto, CA
Check Point Software Technologies Ltd., Redwood City, CA
ClipBlast!, Agoura Hills, CA
coComment, Geneva, Switzerland
CodaSystem France S.A., Paris, France
CornerWorld, Dallas, TX
Digital Fountain, Fremont, CA
Diigo Inc., Reno, NV
DimDim Inc., Burlington, MA
earthmine Inc., Berkeley, CA
EncryptaKey, Cypress, CA
Exalead Inc., New York, NY
FastCall411 Inc., Hollywood, CA
Fluid Innovation Inc., Austin, TX
Fusion-io, Salt Lake City, UT
Generate Inc., Maynard, MA
Glam Media, Brisbane, CA
Global Communications Inc., Houston, TX
Global Mobile Technologies LLP, San Francisco, CA
Graspr Inc., Sunnyvale, CA
iForem Inc., Redwood Shores, CA
InstaColl, Bangalore, India
Jasper Wireless, Sunnyvale, CA
kannuu Inc., Dallas, TX
LiveMocha Inc., Bellevue, WA
LogMeIn Inc., Woburn, MA
LongJump, Sunnyvale, CA
matchmine LLC, Needham, MA
MetaRADAR Inc., San Bruno, CA
mig33, Burlingame, CA
MotionDSP Inc., San Mateo, CA
mSpoke Inc., Pittsburgh, PA
MuseStorm Ltd., Yahud, Israel
Myndnet, East Palo Alto, CA
Myxer, Deerfield Beach, FL
Ncursion, Carlsbad, CA
PeopleJam Inc., Los Angeles, CA
Phreesia Inc., New York, NY
PlanHQ, Wellington, New Zealand
Prolify Inc., Waltham, MA
Propel Software Corporation, San Jose, CA
Proxure, San Luis Obispo, CA
Pudding Media Inc., San Jose, CA
Quire Inc., Mountain View, CA
Qumranet, Santa Clara, CA
Real Time Content Ltd., Ipswich, England
RedSquare Ventures Ltd., Moscow, Russia
RelevantMind Corp., Berkeley, CA
SceneCaster, Richmond Hill, Canada
SpaceTime, New York, NY
spigit, Pleasanton, CA
Sway Inc., Middleton, WI
Talari Networks Inc., Cupertino, CA
Trovix, Mountain View, CA
Truphone, London, England
Tubes Networks Inc., Boston, MA
Tungle Corporation, Montreal, Canada
Vello, Mountain View, CA
Vitarati Inc., San Luis Obispo, CA
Vyro Games Ltd., Dublin, Ireland
WMS Gaming, Waukegan, IL
Your Truman Show Inc., San Francisco, CA

For the
first time, DEMO is offering press and bloggers at the event open access to the video
files of all 69 demonstrators’ live stage presentations, PR contact Becky Sniffen tells me, to enhance coverage of the conference. They’re also offering us several edited video segments that
chronicle DEMOfall itself — a behind-the-scenes or man-on-the-street
look at the people and products of DEMO. These videos will be available
to us press registrants during and after the conference — so look for more video coverage of this event to be out there on the web, more than any other previous DEMO event.

I’m really looking forward to covering this conference, as I do twice a year without fail, because I think it quite simply is the best event in the business, year in and year out. (And I go to many.) Watch for my onsite coverage starting Monday evening, and then early Tuesday morning as the conference sessions get underway.

‘Conversational Marketing’ – Much Ado About Nothing?

Well, take that Federated Media and your fancy-schmancy new buzz words. Or so Elinor Mills seems to be saying in this piece on CNet today: Want to ‘converse’ with advertisers? Me neither. Federatedmediaconf It’s her review of FM’s glitterati CM Summit yesterday — at SF’s Presidio of all places. All the kool kids were there.

But Elinor rips into the whole concept anyway, bursting the bubble pretty well. Brands are conversations? Hooey, she says:

Hold on. Who asked marketers to join readers online? I know blog publishers need to make money, and they do earn revenue off regular old text, video and banner ads. But I’m suspicious when the “conversation” is initiated by the marketer and not the consumer. And what’s this with the slogan of the conference–“Brands are conversations”? No, they aren’t.

And she wraps up her review, after giving us a few quotes from attendees and speakers, with this gem:

Just as advertisers have been able to get their ads printed on stickers on supermarket fruit, tattooed onto people’s skin and even written in the sky, they will surely blanket the online world in ways we can not even imagine. But let’s not confuse plain old advertising and gimmick marketing with a new form of commercial digital communication that ostensibly gives consumers more control.

I think Elinor ate her Wheaties yesterday. [And, no, General Mills did not pay me to say that…… 🙂 ]

Steve Jobs: ‘iFlubbed’ – I Don’t Think So!

So, have you heard about the term being applied to Uncle Steve’s move last week regarding the iPhone? Yes, you could have guessed — it’s “iPology” 🙂 …. There’s some interesting insight on this whole overblown thing on a great new blog called MarketingApple. This guy (also named Steve) I think really sets the record straight. An excerpt from that post:

Folks, you are living through what has to be the Golden Age of marketing and Steve Jobs is its king.  Enjoy the ride.

Stevejobsiflubbed

Then, a followup post yesterday on the same blog heralds the latest news that — you got it — one million iPhones have now been sold.

I was discussing this whole thing as it happened with my close colleagues — all of us huge Apple users and supporters — and I got a great summation from one of them over the weekend. He doesn’t want me to use his name, but he’s a very smart guy (serial entrepreneur), and I just have to share his recap and insights with you:

Jobs is the king of concept and design. It’s easy to market the coolest phone ever and the best MP3 player ever, but good luck conceiving, designing, and developing them.

By cutting the iPhone prices, Jobs created a problem, then conceived and developed a solution. Typical Steve Jobs.

When the first rumors surfaced about Apple getting into the cell phone market, people laughed and predicted instant failure. Before the iPod, the Diamond Rio had more than 50% market share, and they were dropping the price quarterly to meet new competition. Apple came out with the iPod (with a hard drive) at 3-5 times the price of the average price of MP3 players at the time and couldn’t make enough of them. Other MP3 players with hard drives came out shortly after at half the price, and those companies couldn’t sell the ones they produced for the launch, while Apple couldn’t make enough of theirs. Then, when you could buy flash MP3 players for $20, Apple released the Nano at $250 and the Shuffle at $150, and, again, they couldn’t make enough of them.

Steve jumped on 2.5″ and 1″ hard drive technology for the iPod and, later, on multi-GB flash, when they were both expensive, new technologies, and Apple’s volume alone drove the technology towards commodity pricing. Apple never dropped prices, they just come out with new models at the same prices with thinner designs and more storage.

They can’t release iPhones the same way, even though their prices have fallen, because they are using so much flash. It costs them less to make the 8GB today than the 4GB four months ago. They could drop the price to gain wider market acceptance, so they did. Adding more storage and making the iPhone thinner won’t be enough to release a new model. They need to bump up the speed, make the display as big as the case (40% larger), add faster broadband, and add a VoIP softphone. (Nokia has them and HP just released the new iPaq with more features and a VoIP softphone built in.) All the new cellular chips designs have WiFi embedded, so ALL new phones next year will have WiFi. The cellular carriers may block the SIP (the de-facto standard for VoIP, session initiation protocol) ports to disable VoIP, and there will be a new RTP (real time protocol) invented to transmit VoIP over any open port — maybe that’s what Steve is up to next? 🙂

People just keep laughing every time Apple does the unexpected, but their concept and design is so good that they become the market leader. I can’t wait for the iTV-LCD, the iDVR, the iCarStereo, and the iGameBox.

Now, does that nail the situation, or what? (And also raise some interesting new possibilites.) I told you I hang around with smart guys….

UPDATE: To correct a typo….sorry.

‘MN Cup’ Awards: A Celebration of MN Entrepreneurship

Hundreds of participants in Minnesota’s startup community gathered at the University of Minnesota Alumni Center on Thursday for a fun, upbeat evening that included the annual Minnesota Cup awards presentation. This statewide competition seeks out aspiring entrepreneurs and their breakthrough ideas, looking for the next great entrepreneurial success story in Minnesota. It’s open to all entrepreneurs, “high tech or no tech, whether you are just putting your ideas into a business plan or if you’ve been out building your venture.” This year’s competition, the third annual, was launched on March 30, 2007, and attracted nearly 500 entrants. Mncupawardslogos_2

During the evening’s program, we heard remarks from the president of the U, Robert Bruininks, and the dean of the U’s Carlson School, Alison Davis-Blake. Bruininks said 19,000 companies have been founded by U of M grads over the years, employing 1.1M people in 50 states and 63 countries. I was surprised to hear that 75% of grads from Minnesota stay here after they get their degrees, and 40% of out-of-state grads stay here as well. Alison Davis-Blake said that the Carlson School’s entrepreneurial studies program is now the fourth largest major, and soon will be third. It’s grown 4x in five years, she said. She closed her talk, however, with what could only be called a sobering challenge for the state: “Minnesota is falling behind in entrepreneurship,” she said. “The energy is deteriorating.” By one measure, she said the state ranks 48th out of 50. [A collective “oooooh” went up from the crowd — as in big ouch!] She was laying down the gauntlet for all of us: “We need a dramatic improvement in innovation here.” Blake closed by ensuring us that the Carlson School is “committed to inspiring and educating the next generation of Minnesota entrepreneurs.”

A Master of the Craft
Next up was a highlight of the event for me: the “Entrepreneur of the Year” award. Gary Holmes, who’s the successful entrepreneur behind the U of M Center for Entrepreneurship, got up on stage to introduce Robert Stephens of the Geek Squad, this year’s award recipient. I’d heard Robert speak once before, and he was tremendous….funny, straight up, right from the heart. Nothing stuffy or boring about this guy! He’s exudes excitement and passion and living his own brand. Once again, we weren’t disappointed. What a great choice for a guy to be so honored, as he continues building out his business, which Best Buy acquired in 2002. Geeksquadlogo He’s still very much active in running the Geek Squad. Robert opened his talk with a great intro on what his brand is all about: “Imagine a world without manuals. Now imagine a force that dedicates itself, monk like, to reading these manuals — even for stuff they don’t own!” The man knows how to market and have fun — and, hey, does it really get any better than that in the world of marketing? To read all about the brand lore of the Geek Squad, check out their excellent Wikipedia page.

Robert went on to tell the story about how he dropped out of the U of M back in the early ’90s — to, of course, launch his business. In recent years, however, he’s invited back to the U a lot to talk to students. “I think I have now spent more time talking to students than I did being one,” he said. [He put in a hint later that, now that he’s won the Enterpreneur of the Year award, he’s hoping someday to get an honorary degree from the U as well… 🙂 ] Robertstephenswife Stephens also told a cute story about how he wanted to marry his wife back in the mid-’90s, but probably wouldn’t have been able to build the business he did if he’d have done that. Instead, they held off and married a few years ago. (That’s her in the photo I took after the event. I was delighted to realize, during Robert’s talk, that she was right next to me at the table where I happened to sit down. She must be a remarkable person, too. As with all successful entrepreneurs, the significant other deserves a lot of the credit, and Robert was gracious in saying so.) By the way, in the photo, note Robert’s Blues Brothers-style clip on tie, and the Geek Squad tie pin. Always living the brand… 🙂 Maybe he and his wife even drove over in one of those cute black-and-white Beetles, too.

An amazing thing I learned about Robert is that he never took on investors in his business. “I applied for a bank loan once, and didn’t get it,” he said. He added, in a note of encouragement to the many entrepreneurs and student-entrepreneurs in the audience: “If you’re poor and struggling, you’re in the best place to be. You have nothing to lose, and you don’t owe anything to anybody.” As his business grew, he went on to look at possibly franchising the concept. But, one day, he just decided to knock on Best Buy’s door. He told them (this would have been founder and now chairman Dick Schulze, or Brad Anderson, now CEO), “Most of my people used to work for you. We can compete or we can work together. Like Reese’s Peanut Butter Cup, it could be a great combination!” The rest is history, and he said he’ll soon enter his eighth year working with the consumer electronics retail giant — where the Geek Squad is the nucleus of the company’s huge push into consumer services, and part of its growing Best Buy for Business initiative as well. Stephens said of his Best Buy experience: “I got a degree in hard knocks founding Geek Squad. Now I’m getting an MBA in the corporate world at Best Buy.” He said he finds it fascinating how the company is actively exploring why companies tend to innovate less as they get bigger. “Best Buy experienced near-death a couple of times. Now they stay paranoid, because the Costcos, the Dells, the eBays keep them that way.” At Best Buy, he said, there’s always a way to innovate.

“I have a vision for Minnesota,” said Stephens. “We have way more advantages here than meets the eye. It’s no suprise to me that so many great companies are located here … Life is harder here. But we sit by the fire and strategize. We’re innovators here!” He said he really wants to see much more entrepreneurship in Minnesota. And he even advised entrepreneurs to “hold off taking money if you can, to build your business.”

In closing, Stephens said Geek Squad now has more than 12,000 “agents” (employees and contractors). He said he likes to tell them, “You won’t solve world peace, but you might fix the hard drive of someone who will. Or cure cancer.” He said U of M staff and researchers have been big customers of his over the years.

To learn more about Robert Stephens, here’s an online bio for a conference where he’ll be speaking this fall. Also, here’s an excellent interview, and quite a detailed one, that a leading banking publication did of Robert earlier this year. The man gets PR — and there’s certainly a lesson there for MN entrepreneurs.

The Main Event
But the part of the evening everyone was waiting for was still yet to come: the announcement of the winner of the 2007 MN Cup. No one but the judges, who had met earlier in the afternoon to hear the pitches from the five finalists, knew who was going to win. It was the culmination of months of activity, with the MN Cup organization gradually culling down the applicants to the chosen few deemed most promising, and then the judges choosing just a single first-place winner. Here are brief descriptions of the five finalists, as included in the event program:

1) It’s Fresh. Our mission is to deliver comprehensive solutions focused on food freshness, designed to increase consumer satisfaction, taste, and quality through simple, easy-to-use solutions.

2) Muve. Based on a ground-breaking research study on obesity from the Mayo Clinic, Muve Inc. is prepared to commercialize products and services to cure the global obesity epidemic. (Dr. James Levine, founder of the company, led that research.)

3) Persata. A free-flowing community of users who build “crowds” around specific topics and collect quantitative information, as opposed to writing articles or blogs, in order to build a mini, topic-specific database on the fly.

4) Reshare. A “distribution relationship manangement” software and strategy company, with the only patented channel management solution that enables manufacturers and brand owners to sell online directly to end users without circumventing valuable channel partners.

5) Snap Pea. This company’s pick-up sites provide the convenience of same-day delivery of a made-from-scratch, customized, and freshly assembled meal to corporate office complexes.

We had heard pitches from each of the five earlier in the program — but only two minutes each, which seemed really short. [Hey, Dan and Scott, how about three or four minutes next year?] Now the tension was mounting. Dave Cleveland, the godfather of local small business banking, was called up on stage, with his wife Carolyn, to present the awards, starting with the third place winner, Persata …. then the second place winner, It’s Fresh …. then, drumroll, the first-place winner …. Muve!

John Montague, CEO, of Muve Inc., was called to the stage amidst a standing ovation and gave a very inspired, from-the-heart talk. As someone said later, there wasn’t a dry eye in the house. “We all like to help people,” he said, “and I decided (in accepting the position to lead the firm) that this company was going to do great things.” The two key words in choosing one’s work, Montague said, are “passion” and “purpose.” Muvelogo An experienced entrepreneur, he said the key turning point for him was in January of this year when he met with Dennis Anderson. [Dennis is the godfather of local executive recruiters, and has done more for emerging companies in this state than any other one person I know. So, I was delighted to hear him get this tribute.] “Our discussion changed my life,” said Montague. This company was about more passion and purpose than I’d ever imagined. Now I can’t sleep at night!” What I also thought was cool was the way Montague paid tribute to Robert Stephens, who has obviously made a big impression on him over the years. “He’s a marketing genius, and the way he brings passion and purpose to his job on a daily basis is an inspiration.”

The other really cool thing I learned Thursday evening, actually during the networking break before the awards were announced, while chatting with a client of mine, Marc Seaberg, was that he was hired as Muve’s first employee! Marc is a 2003 graduate of the University of St. Thmas. Along with his father, John Seaberg, a former senior executive of medical device giant Guidant (now part of Boston Scientific), he founded an online business in 2006 called Wellness Choice, which I had the privilege of working with over the past year. What’s interesting is that Marc and his dad were also both motivated by a sense of purpose in launching that small business, to help people lose weight and quit smoking. While the products of firms like Guidant, Boston Scientific, and Medtronic save thousands upon thousands of lives, they felt that so many of those people wouldn’t need them in the first place if they just led more healthy lifestyles.

Tonight, we were hearing from another young guy so inspired — to make a difference for mankind through his company and his personal sense of purpose. I was reminded of an entrepreneuer from an earlier era in Minnesota entrepreneurship — Earl Bakken, the founder of Medtronic, a company I once worked for, where we were all grounded in that same sense of purpose by Mr. Bakken himself. And I’m sure I wasn’t the only one in the audience thinking about this legacy.

For more on this great new Minnesota startup, Muve Inc., see this story from the Rochester, MN, Post Bulletin, written the day before the MN Cup awards were presented. And here’s an interview of Montague by local radio station Cities 97, the morning after the event.

All in all, it was exciting evening last Thursday, and I hope I’ve been able to convey some of the upbeat feeling for those who couldn’t be there in person. What do you think about Minnesota’s entrepreneurial climate? What’s good, what’s bad, what more can be done to make it an even better state for startups?

Music Biz Proves Again It Deserves Sleazy Reputation

One of my all-time favorite quotes is this one: “The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.” It’s credited to the late Hunter S. Thompson.

Wsjmusicbus

Well, the industry is living up to its reputation quite well, thank you very much, if the news on The Journal’s front page today is any indication.

YouTube kool kids, you’ve been had. Tricked, scammed, bamboozled.

Note to music industry (and this label’s part of the Disney brand, for crying out loud!): the new world of marketing and promotion on the web is about transparency and honesty and disclosure. Not cheap Hollywood tricks and lies.

And the nice little rich girl from Brentwood, Marié Digby, ought to be ashamed of herself, too. This kind of front page exposure in the WSJ is definitely not what she and her parents had in mind.

You have to hand it to the Journal, though. My hat goes off to reporters Ethan Smith and Peter Lattman for bringing this one to our attention.

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