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At PhoCusWright, we are passionate about creating a unique conference in an industry mired in a “sea of same.” By producing a conference that’s changing conferences, we are fighting commoditization just like you and delivering a differentiated product along the way. Thank you for joining us in this quest to challenge the status quo.

Next week, The PhoCusWright Executive Conference will be the most notable yet in the event’s illustrious 13-year history for several reasons: record attendance, an unrivaled speaker roster that spans all aspects of our industry’s value chain; highly motivated and demanding attendees; and a tested, pioneering conference format that unveils what’s on prominent travel, tourism and hospitality executives’ minds, and a new “2.0 conference experience.” You’ll find yourself immersed in the strategic center of the world’s largest industry — surrounded by the heads of major suppliers, distributors and influencers.

This business trip is your key to the unvarnished truth about the vetted, the vexed and the victorious as “Travel 2.0 Confronts the Establishment.”

Overview and About PhoCusWright
For over a decade, PhoCusWright events have provided a more valuable experience because our analysts run the show. We leverage our travel industry expertise and interviewing skills to uncover truths, probe for clarity and reject sales pitches. Our clients (attendees, sponsors, exhibitors, speakers) know that we respect their time by providing superior production value, professional event operations, excellent meals and social networking opportunities with unique access to peers and industry leadership. The PhoCusWright Executive Conference on November 13-15 will be three special days dedicated to fresh ideas, expansive thinking, incredible energy and uncommon community.

PhoCusWright Inc. is an independent travel, tourism and hospitality research firm specializing in consumer, business and competitive intelligence. The company produces consumer, market and industry research, provides strategic consulting services and stages a series of high-profile conferences in the U.S. and Europe.

Conference Program and Agenda
At last year’s Executive Conference, we witnessed Travel 1.0’s swan song. Since then, the Travel 2.0 floodgates have opened with empowered consumers taking charge. It’s a positive, advancing force holding great promise for our industry.

Travel 2.0 – our industry’s collective application of Web 2.0 – embodies how companies can differentiate themselves in a vast, dynamic travel distribution marketplace. It challenges status-quo travel planning behavior. Travelers are now keen to take control and find/create the perfect trip, not just the cheapest trip.

The conference theme is huge: “Travel 2.0 Confronts the Establishment.” Content and conversation center on a unique collection of leadership and topics. The non-stop program is very busy by design and the format exposes attendees to a rare experience. Pithy and provocative commentary triumph.

PhoCusWright attendees (that’s you!) enjoy a reputation for asking savvy, deep-digging questions and not letting go without real answers. Don’t be shy! Our analyst team, armed with a cache of questions, draws the best out of everyone! With a relentless quest for meaningful debate and a probing perseverance for clear answers, together we will expose the very issues that have a vise-like grip on senior executives’ minds.

Be prepared for the unexpected!

New This Year
New this year, attendees are empowered to control their own conference destiny. Just as Travel 2.0 enables consumers to create their perfect trip, The PhoCusWright Executive Conference enables attendees to customize their perfect conference experience. For example, the Attendee Empowerment Heat Map (available at www.phocuswright.com/conferences/heatmap) illustrates your ability to control how much content vs. work you choose to focus on at any time and anywhere. Whether you soak up content in the theater, multitask in the cafe with headsets or camp out in the satellite theater, not only will you learn about Travel 2.0, you will live it!

Also new this year: real-time electronic question board, attendee headsets to listen anywhere, satellite theatre, 80 – person café, sponsored workshops, “VC Talk”, myphocuswright.com and more.

Back by popular demand: WiFi, live blog, open exhibition showcase, I-mag projection that beams several different types of screens at different locations. Whoever is speaking — pundit on stage or attendee in row 38 — appears live on the screens, including subtitles with name and affiliation.

Dream Demographics
Wonder who you will be seated next to? Your strategic partner. Your big investor. Your hottest prospect. Your next key hire. Your awaited acquirer. Your biggest competitor. You’re not dreaming.

It’s very much prime time for our marketplace. We are proud to showcase industry heavyweights from the traditional as well as the online sector; from corporate, meeting and leisure camps; from the supply as well as the distribution side; from discount to luxury; from media and transaction vantages; from North America to Asia; and from Wall Street’s to Main Street’s perspective. We understand the people you interact with matter the most so we have lured an incomparable target audience you can’t miss.

In this fertile environment, millions of dollars of deals get done… and then some. Relationships are cemented. Leads are qualified. Paths are paved. Hires are secured. By joining your peers from around the world, you will shape your point-of-view, hone your strategy, fill your sales pipeline and cultivate business like never before.

The Bottom Line
That’s why we’re all congregating next week at The PhoCusWright Executive Conference to confront what’s next and profit from a keener understanding. Unrivaled insight, healthy debate, critical corroboration, peer talkback, audience grilling, credible forecasts, powerful thinking… even a better night’s sleep.

The PhoCusWright Executive Conference will be “a needle-moving” three days where clarity reigns supreme and buzz is palpable. You are among an unparalleled group: savvy, connected, demanding and poised to do business. Thank you for coming. We look forward to seeing you and to your participation.