Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: ThinkFree

‘Defrag’ Conference: Brainstorming the Next Big Thing

Next Sunday, I’m off to Denver for a really cool conference called Defrag. (Here’s the blog, which will tell you what’s really goin’ on.) I’m looking forward to it, because it’s different — a smaller, more intimate kind of event. The kind of event "where you send your brains for a workout," say the producers. Defregconf
There’ll be a couple hundred really smart people participating, many whose names you would know. Folks like Esther Dyson, Jerry Michalski, Clay Shirky, David Weinberger, Doc Searls, Paul Kedrosky, Brad Feld, Jeff Clavier, Chris Shipley, Steve Larsen, and a couple of new players I’ve met in the semantic web movement, Nova Spivack and Alex Iskold. Denverhyatt
And that’s just a few I can remember — there are many more smart Internet minds who’ll be there.  We need this kind of event after Esther Dyson retired her great "PC Forum" conference after the 2006 edition. (I’m so glad I got to cover that one. It was soo timely, and everybody-who-was-anybody was there.)

Defrag is being held at the very cool, new Denver Hyatt. Here’s an invitation to all my friends here in the Minnesota technology community:  please join me at Defrag!  (At least two already are, and we’re flying out together.)  Denver’s not that far — and, hey, you guys need to get out of town once in a while! 🙂  I even have a special discount code that will get you $500 off.  But you have to act fast, since that expires soon: the code is "DefragMN"…and you can use it when you register right here.  I guarantee you, you won’t be sorry you attended this conference!  Check the agenda.

One of the three producers of Defrag is a guy I know named Eric Norlin, and I’m looking forward to meeting the other two. I met Eric back in ’99 through my work with Net Perceptions, and he’s become an even more plugged-in guy since then. He’s been in the digital identity business and has run other conferences, such as Digital ID World.  He lives in Florida now, but was in Colorado for many years, so has lots of contacts there. (He also was based in the Twin Cities for a couple of years, quite some time ago.)  Early on, Eric even worked with the NSA, so he’s just an interesting cat to say the least. It’ll be fun to see him again. Here’s how Eric and friends describe their newest creation:

Defrag is the first conference focused solely on the internet-based tools that transform loads of information into layers of knowledge, and accelerate the “aha” moment. Defrag is about the space that lives in between knowledge management, social networking, collaboration and business intelligence …. it’s a gathering place for the growing community of implementers, users, builders and thinkers that are working on the next wave of software innovation.

The sponsors of Defrag are BEA, Yahoo, Me.dium, Newsgator, ThinkFree, Adaptive Blue, AOL, Dapper, HiveLive, Lijit, Near-Time, Siderean, Microsoft, ZDnet, ProQuo, and Collective Intellect.  For more on the sponsors, see this post on the Defrag blog: All the Cool Kids Are Doing It.

And here’s more insight into what this inaugural Defrag is all about, from another of Eric’s blog posts,  Inter-Twining at Defrag:

One of the earliest phrases that I hit upon to help describe Defrag was ‘networked knowledge’ … That idea — that knowledge is not simply a passive, managed asset, but an active agent in a system that is working for me — is the core of what we’re exploring.

I’m pumped!  Watch for my live blogging next week — Monday and Tuesday, November 5 and 6. Take a look at the agenda and tell me what you like. I especially like "Social Networking in the Enterprise." Cheers.

eTech: Magical Mystery Tour

I’m off on an adventure tomorrow morning, flying to San Diego again, this time for the O’Reilly Emerging Technology Conference, where I’ll be reporting for Conferenza and posting to this blog. I’m looking forward to running into some old friends, and to an exciting program. The “magic” theme this year should be fascinating, based on the descriptions of some sessions I’ve highlighted below.

Etechlogo200

What technologies are “poised to blast off into the realm of magic?” O’Reilly asks, as it launches its sixth annual eTech event. [It will be the third one I’ve reported on, by the way.] The goal is to “balance pie-in-the-sky theorizing with practical, real-world information and conversation,” says the firm. The format consists of tutorials, breakout sessions, keynotes, and that most revered form of interaction — hallway conversations! — which “will hopefully spark enough unconventional thinking to change how you see your world.” Etechtheme400

The dates are Monday, March 26 through Thursday, March 29, and the venue is the Manchester Grand Hyatt right on the harbor in downtown San Diego. The promise, says O’Reilly, is for you to be able to learn which areas of technology have sufficiently advanced to the level of magic. So, I’m joining more than 1200 technologists, CTOs, hackers, researchers, thinkers, strategists, entrepreneurs, business developers, and VCs that are expected to participate in this year’s event. Grandhyatt I know from years past that the attendees at eTech are top notch — many leading developers, trendsetters, founders, and VCs (definitely a lot names you’d recognize). The strength of eTech, according to O’Reilly, is how it “taps into the creative spirit of all attendees, sparking provocative encounters and productive inspiration that continue long after the conference ends” — and I agree based on personal experience. In addition to the variety of sessions and extra-curricular activities, eTech has an exhibit hall featuring a focused group of about 14 exhibitors and sponsors.

eTech Sessions That Especially Sound Good
So, what are some the talks I’ve flagged out? On the first full day, Tuesday, I plan to catch as many of these as I can (some overlap each other, unfortunately):
• Building a “Web-Scale Computing” Architecture to Meet the Variable Demands of Today’s Business (Amazon Web Services)
• Making Offline Web Applications a Reality (Zimbra)
• Movie Magic: Coming Soon to the Real World Near You (Apple Computer)
• Flickr for Office Docs – Content Syndication through ThinkFree Doc Exchange
• RSS Beyond Blogging – Connecting Applications With Feeds (nSoftware)
• Digital Disney: the Mainstreaming of Web 2.0
• Successful Open Communities on the Internet (Wikia)
• Extreme Productivity in the Enterprise: The User is the Developer is the User (BEA)
• The Myths of Innovation
• Virtualizing the Datacenter with Project Blackbox (Sun)

Then, on Wednesday, we start getting heavier into that magic thing:

• The Coming Age of Magic (ThingM) – Excerpt: “The desktop metaphor is dead … Interaction design is significantly trailing the capabilities of the technology because of how difficult it is to explain what all this new stuff does … The desktop metaphor was useful for twenty years as a way to structure and explain information-processing technology. I propose “magic” as a metaphor for structuring interactions with embedded information processing technology …”

• The Role of Ubiquitous Web 2.0 Technologies in Everyday Life (Danah Boyd) – Excerpt: “While the ‘radical’ practices of young people and the organizational fetishes of technologists are certainly a curiosity to be examined, the real shift is happening in the lives of everyday people without an ounce of reflexivity …”

• Patterns: From Fabrics to Fabrication – Excerpt: “Today, the re-emergence of craft is part of the DIY movement that is discovering new tools for personal fabrication.

And here’s my vote for best named session:
• Scalability: Set Amazon’s Servers on Fire, Not Yours (SmugMug) – Excerpt: “With companies like SmugMug, Flickr, and YouTube growing by leaps and bounds, storage is a vital but expensive ingredient. Building, scaling, and managing large storage installations is cash — and labor –intensive. Amazon provides a simple API that exposes their internal storage architecture at utility prices. Suddenly, anything is possible. Unlimited, always-on storage everywhere in the world.”

• Sufficiently Advanced Magic (MIT Media Lab) – Excerpt: “…magicians and scientists often play on the same borders of the unknown. Magicians, however, do not have to kowtow to the constraints of reality as technologists do … If technology is man’s search to express control over his environment, scientists should look to magicians for inspiration and guidance as to what has engaged people for millennia … they continue to be successful by adapting their techniques and presentations in order to affect people profoundly.”

• Engaging with Web 2.0 Outside the Browser (Adobe) – Excerpt: “Web 2.0 is more than a social networking phenomenon. It’s a renaissance in web development … Rich Internet applications (RIAs), which break out from the traditional page-based web paradigm and currently run in the web browser, will soon be able to run on the desktop, both on and offline, with the ability to access local data and use web services to present an integrated and unique user experience … best practices and techniques that leverage existing web development skills to build and deploy Web 2.0 applications that bridge the Web and desktop … a new application model for content delivery and collaboration … how HTML, JavaScript, PDF, and Flash are coming together in a new project, code-named Apollo.”

• Pipes: A Tool for Remixing the Web (Yahoo!) – Excerpt: “Developers can use Pipes to combine data sources and user input into mashups without having to write code.”

• Web Scale Computing (Amazon Web Services) – Excerpt: “Web 2.0 business models are about competing on ideas, not on resources. Yet over 70% of most startup development effort goes into undifferentiated “heavy lifting”! … Using AWS, developers can build software applications leveraging the same robust, scalable, and reliable technology that powers Amazon’s retail business … 200,000 developers have registered on Amazon’s developer site to create applications based on these services.”

• Ajax Unplugged: Architecture and Tips for Taking Your Applications Offline (Zimbra) – Excerpt: “Looking back, 2006 may have been the year of Ajax … But despite its game-changing hype, Ajax is limited in its usefulness, it only helps people when connected to the Web. Surprisingly enough, people want access to their applications even when they aren’t connected to the Internet …”

And…drum roll…my vote for the funnest sounding session at eTech:
• 1/2 Baked (panel: 500 Hats, Feedburner, First Round Capital, August Capital) – Excerpt: “Half-Baked Dot Com is a participatory exercise in entrepreneurial improv theatre conducted by five teams of startup addicts and judged by an estranged panel of venture capitalists…or several crackpots and D-list bloggers, whomever shows up first … Half-Baked is the latest Web 2.0 craze that’s sweeping the un-conference circuit. Show up early and bring your A-game if you’d like to participate, otherwise bring your camera to record the heinous crime perpetrated on an audience who paid good money to attend this event.”

Finally, on Thursday, I’m seeing several more sessions that I’d like to catch — if I can hang around that long before hittin’ the waves:
• Apollo: Bringing Rich Internet Applications to the Desktop (Adobe)
• Silicon is Invading Medicine (Andy Kessler)
• Lessons Learned in Scaling and Building Social Systems (Yahoo!)
• Web 20-20: Architectural Patterns and Models for the New Internet (Adobe)
• Your Web App as a Text Adventure (Stikkit)
• Web Feed Workflows – Getting the Right Information, to the Right People at the Right Time (Attensa)

Let me know your thoughts about the sessions above, questions you’d like answered, etc. Watch for my blog posts and Flickr pix, too. And, by all means, if you’ll be at eTech yourself, please look me up!