One of the coolest, most colorful [can you say red?] holiday promotions I’ve seen this season is Sony’s Holiday 2006 campaign, featuring Michelle Wie. They pulled out all the stops on this one, even slipping in some tie-ins to the recently released Sony Pictures “007” film, Casino Royale. 
I first saw this campaign in a very nice, glossy Sunday newspaper insert, which jumped right out at me. It was a gorgeous piece. So, I just had to visit the special site they set up at “www.Sony.com/Holiday”. There’s no arguing that Sony remains a big player in design in consumer electronics. And studies rank the Sony brand among the very top recognized brands in the world, year after year. No doubt they’re pulling big traffic, and sales, with this promotion.
The coolest product I saw in this lineup was the Vaio UX Micro PC, which literally fits in a Christmas stocking! It sounds like a pretty amazing computer, despite its small size, with a full sliding keyboard. [Two photos included here.]
Street price is about $1700. For connectivity, it has both Wi-Fi and Cingular Edge Network functionality built-in (if you get an account from Cingular), the combination of which will give you Internet access just about anywhere you could ever want to work. Yes! For Windows machines, the Vaio lineup is flat-out THE most impressive of all from a hardware design standpoint, with the UX shown as the smallest (far left) in the product line diagram.
Check out the colors of some other Vaio models, including the AR Series and the C Series. With certain of these, you not only can choose color or pattern, but custom engraving as well. Laptops for the upwardly mobile, tres chic, I guess! 
Flip one of these babies open in the airport and watch heads turn. The C Series colors include pink, green, white, or your choice of five eye-popping “Graphic Splash” limited-edition designs, which are available in Green Storm, Red Storm, Blue Streaks, Angel, and Pink Swirl. Each features a widescreen display. 
But you want more, you say? How about accessories such the Vaio speakers shown, or the “James Bond 007 TX Spy Gear bundle”….which will provide “all the tools you need on your next mission.” 
The limited-edition kit shown includes Vaio TX notebook, a privacy screen, and and Cybershot digital camera, which are all are packaged in a stylish aluminum attaché case. Get this: also included is an exclusive welcome letter and a serialized glass photo certificate verifying it’s a real Sony Vaio notebook. Hey, that glass certificate will look good as you strike a pose with your martini glass, no? Shaken, not stirred, of course… And here’s a shot of yet another James Bond/Casino Royale product bundle offered on the site, this one including the above UX Micro PC model. 
Now, as a good reviewer, let me tell you what I found wrong with all of this. Sony knows design, and has for a long time. I’ll give ya that. But they’re certainly no Apple (in many ways). Let’s look at a few things. First of all, what does Michelle Wie, a 17-year old golfer, have to do with all this? I don’t get it. And isn’t her last name awfully suggestive of “Wii,” a competitive product to Sony’s PSP? What’s more, the Sony site they send me to is really slow-loading….even on a good broadband connection. There’s a mysterious lag time after you click to go to a new page, which is extremely annoying. Is the site too Flash-heavy? Or maybe it has something to do with the platform it’s built on (all the URLs have “Intershop” in them). But I would ask, what does this annoyance do to the “brand promise”?
What really amazed me, however, was this: one of the coolest products featured in the Sunday supplement — right on the cover — was nowhere to be found on Sony’s site! That was the red Cybershot camera. I searched and searched, using the model number and every other method I knew. Zip. Only black or silver. No message that the red was sold out (if that could possibly be the case). Simply nothing. And this is the showcase product on the cover of the newspaper flyer! Beats the hell outta me.
Guess we’ll have to put James Bond on that one….
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