Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Tag: VentureBeat

The State — or Lack of a State — of Marketing Analytics

©VentureBeat-MktgAnalytics

Image @VentureBeat

How does one assess the landscape for an exploding technology category like marketing analytics? There’s so much confusion and hype around the topic. You’ve heard it all — too much data, we’re drowning in it, woe is us. And, along with that, too many vendors trying to sell us the latest cure. First we were shocked to hear the number of vendors was 1000, now we’re told it’s 2000! The argument that all these vendors create too many data silos is now a refrain we’re hearing more often. Hard to argue with that.

With such high numbers of players comes confusion, and complexity.

But it begs the question: how in the world do you unify all your marketing data to understand it and gain a competitive edge for your organization? Will a platform or single vendor solution emerge? Some of the big players like Oracle, Adobe, and Salesforce are certainly trying, opting in a big way for buy vs. build. (These three have led a frenzy of acquisitions in the marketing technology space.)

Yet significant roadblocks still exist to widespread adoption of marketing analytics in business today — and for companies to extract real value from it. The lack of data science skills we’ve all heard about by now till we’re blue in the face — it’s the “sexiest job title in the country,” blah blah blah. Big shortages, universities scrambling to launch graduate programs, etc, etc. But should  this technology really require a PhD in every marketing department and agency in the land? That simply doesn’t compute! Why can’t there be more solutions, more tools, that marketers and general business folks — regular Joes and Janes — can use? Why does it all have to be so complex?  Continue reading

Minnesota’s W3i Lights Up the ‘Net with Its Latest App News

(This post first appeared on Minnov8.com, a site about web & Internet innovation in MInnesota.)

Okay, so there’s this company named Apple that I hear makes phones. And people tell me there’s been, uh, a bit of news lately about some new phone of theirs? 
IPhone4-FrontBackSide
Well, that media firestorm didn’t stop Minnesota’s W3i from deciding to jump in with some news of its own, which is actually related to the exploding ecosystem around Apple mobile devices.  That would be apps.

St. Cloud, MN-based W3i is in the app distribution business — in a big, profitable way (33 successive quarters thereof).  But till now that business has been all about desktop apps, and Windows only. Well, mark down yesterday as the day they entered the world of mobile, with this bombshell: W3i Launches New Incented Mobile App Distribution Service for iOS App Developers.  A separate version of the release, for consumers, gets more to the benefit: Consumers Can Now Earn Rewards for Installing Apps.  Those rewards, my friends, would be cash — for consumers who register at a W3i site called Apperang.com

Naturally, app fanboys and girls everywhere loved the news — after reading about it on some of the sites they frequent the most.  TechCrunch (MobileCrunch) ran this story: Apperang Pays You Cash to Download iPhone Apps… Ka-Ching!  And VentureBeat (MobileBeat) ran concurrently — amazing how that happens — with their take: Get paid to install apps with W3i Mobile Solutions and Apperang
W3i-logo+tag Numerous other sites and blogs picked up on it immediately, and Twitter was going crazy on it (just search on hashtags #apperang and #w3i).  [Oh, sure, there was a story in the Mpls StarTrib last week, too, but that didn't light up much of anything… <rimshot>]

Apperang-screenclip I asked the CEO of a local app development company for his reaction to this W3i news, from a business perspective:  ”The model and integration W3i has developed for desktop distribution has been a huge success in the past, so I wouldn’t bet against them on making their mobile version a success,” said Wade Beavers, CEO of DoApp Inc. “For developers wanting to get a core base of users fast, it makes sense to use this service. The key will be how long those users keep your app, because that’s where the return on investment is.”

I also asked one of Minnesota’s most experienced iPhone app developers for his reaction: “Will app publishers readily jump to use this type of service? Small developers, maybe,” said Bill Heyman of CodeMorphic. “But small developers may not have budget to support this type of promotion… Will it be enough to hit the tipping point for more organic sales because of a higher App Store ranking? Well, ultimately, it would depend on how much a company wants to spend to buy a ranking.”

But, actually, W3i signed on some pretty successful big developers for its private beta before the announcement yesterday (the service is now in public beta).  That list of launch advertisers — just those that let W3i use their names for PR purposes — includes these firms, with the name of their app in parentheses: Big Stack Studios (Sigma), Inert Soap (FingerZilla), Booyah (MyTown), Gist (Gist), Thinking Ape (Kingdoms at War), Flixster (Movies), Slacker Inc (Slacker Radio), xCube Labs (My Health Records – Health n Family), and infinidycorp (Zombies vs. Aliens).

I’m sure we’ll be hearing about a lot more, as W3i tells me they are crazy-busy now following up with other app companies who are inquiring.

(Disclosure: the author has had a consulting relationship with W3i for providing PR services.)

My Live Blogging of DEMO Spring 2010

Well, it's that time again. Twice each year, I cover the DEMO conference — and this time around it's DEMO Spring, in warm, sunny Palm Desert. It's been a long, cold winter!  I'm excited, because, as I noted in my previous post, 65 really exciting new ventures will be launching!  The event will be hosted by new executive director Matt Marshall, the CEO and editor-in-chief of VentureBeat.

Here's the page where my live-blogging posts will appear, in real time as they are published. To do this live blogging, I'm using a great tool designed
just for this purpose called "ScribbleLive." DEMO_2010-LiveBlogBanner   My on-site coverage will begin soon after I arrive on Sunday March 21 (the opening reception is that evening), and will run through late Tuesday afternoon March 23, when the conference wraps up. 

Before my last DEMO event (Fall '09), I always live-tweeted the proceedings, rather than
doing live blogging. That changed as of last fall. The tweeting had worked okay, but this live-blogging approach I decided I like better, for a
number of reasons: (1) I'm not limited to 140 characters per post… (2)
I find it a nice middle ground between doing short, often hard-to-write
(and understand!) tweets and the more rambling long-form blogging…
(3) it's as fast or faster than tweeting… (4) it's way faster than me
trying to post quickly on my own Typepad blog here… and (5) it
prevents many of my Twitter followers from getting mad and unfollowing
me when I'm doing so many rapid-fire tweets at events, which for a DEMO
can be upwards of a couple hundred! Another cool thing is that I can
attach a photo to any of my live-blog posts as well. (Though I will also
upload all my pix to a Flickr set during and right after the event.) 
The tool also allows me to attach an audio or video file, if I wish, but
I don't expect to do that.

For me, as a longtime event reporter,
this ScribbleLive tool is really an ideal solution. Here's my live-blog archive of DEMOfall '09. And here's another example of how myself and three other blogger colleagues used this tool simultaneously for the first
time: it was at the the Blogwell event at General Mills in Minneapolis last year.

I
look forward to DEMO Spring 2010, and hope I hear from you — whether during the
event, before, or after. I will likely be publishing some other,
stand-alone posts here on this blog while at DEMO — namely, audio
interviews, as I did starting at DEMO Spring '09. To communicate with me,
you can always post comments here at my blog.  Or, talk to me via
Twitter by putting @GraemeThickins at the beginning of your tweets —
since I will be monitoring Twitter search closely as I live-blog the
event.  Get this — if I want to tweet once in a while, those will appear automatically in this live blog, too. Pretty cool.

Look for me in the DEMO ballroom — I'll be in my usual spot in row three of the press section,
right down in front.

DEMO Spring 2010 Announces Presenting Companies

JWmarriottDesertSprings DEMO_2010-logo+dates As is
my custom, I’m publishing the list of DEMO presenters as soon as it’s
released.  What follows is an
excerpt from the press release that just hit the wire:

———

The
DEMO conference, the world-renowned launch platform for some of the most
notable emerging technologies introduced over the past two decades, today
announced the lineup of 65 companies that will share their never-before-seen
products and value propositions to the technology community at DEMO Spring 2010
on March 21-23 in Palm Desert, California (JW Marriott Desert Springs Resort).

The
DEMO conference opens a window into technology's future, and this year the
event will feature some of the most promising new products and prototypes from
a variety of different industries including Social and Media, Cloud,
Enterprise, Mobile, and Consumer Technologies.

DEMO
Spring 2010 is also excited to have VentureBeat Founder and CEO, Matt Marshall,
on board as DEMO’s new executive producer, who has evaluated and selected
leading-edge innovations to launch on the DEMO stage.  

In its
second year, sitting alongside the demonstrating class of DEMO Spring 2010, the
Alpha Pitch program will feature 13 early-stage entrepreneurs and pre-launch
mode companies that will have 90 seconds in the spotlight to share their
prototypes to the critical DEMO audience. To have qualified for the program,
each company must be pre-revenue, and have received no more than a seed round
of funding.

You can
still register to attend by going to the DEMO web site Live broadcast
over the web will be available through a partnership with DEMO 08
demonstrator and former DEMOgod award winner BitGravity,
for registered qualified members of the press.  Qualified members of the
press may request live viewing access via www.etouches.com/demovideo. Videos from
live DEMO Spring 2010 presentations will also be available within 24-48 hours
after each presentation on DEMO.com.

———

As
always, I will be covering the event on-site, posting some audio interviews as
I can, and also live-blogging the entire proceedings, as I did for DEMOfall
’09
.

And now, ta-dah!  Here’s the just-released list….

DEMO
Spring 2010 Demonstrators:
     

ABJK
NewCo, Inc.; Austin, Texas; www.zosh.com                                                                                  

AirSet;
Berkeley, California; www.airset.com                                                                                          

AppVoyage;
San Jose, California; www.appvoyage.com                                                                                   

AppWhirl,
Inc.; Mountain View, California; www.appwhirl.com                                         
                       

bloson;
Cambridge, Massachusetts; www.bloson.com                                                                           

BlueSkies
Hospitality Management Systems (HMS); Pendleton, Indiana; www.blueskieshms.com             

BrandFolium
Corporation; Sunnyvale, California; www.brandfolium.com                                                  

CalendarFly;
Pelham, New York; www.calendarfly.com                                                                           

Closely,
Inc.; Denver, Colorado; www.closely.com                                                                                 

Cloudscale,
Inc.; San Mateo, California; www.cloudscale.com                                                                

Democrasoft;
Santa Rosa, California; www.democrasoft.com                                                                

DigitalScirocco;
Seattle, Washington; www.digitalscirocco.com                                                              

Everloop;
Danville, California; www.everloop.com                                                                                  

eXaudios
Technologies; Ramat-Gan, Israel; www.exaudios.com                                                             

FathomDB;
San Francisco, California;

www.fathomdb.com

Fliptop;
San Francisco, California; www.fliptop.com                                                      
                       

General
Inspection, LLC; Davisburg, Michigan; www.generalinspection.com                                            

Genieo
Innovation; Herzlia Pituach, Israel; www.genieo.com                                                                    

GlideTV,
Inc.; Pleasanton, California; www.glidetv.com                                                                          

GreenNurture;
Tempe, Arizona; www.greennurture.com                                                               

gwabbit;
Carmel Valley, California; www.gwabbit.com                                                                            

Hillcrest
Labs; Rockville, Maryland; www.hillcrestlabs.com                                                          

InfoDome;
Oakland, California; www.InfoDome.com                                                                              

Infusionsoft;
Gilbert, Arizona; www.infusionsoft.com                                                                              

Invested.in;
Thousand Oaks, California; www.invested.in                                                                        

InVisage
Technologies, Inc.; Menlo Park, California; www.invisageinc.com                                              
                                                                       

MightyMeeting,
Inc.; Setauket, New York; www.mightymeetings.com                                                       

MiniMash,
Inc.; Oakland, California; www.minimash.com                                                             

my6sense,
Inc.; Herzeliya Pituach, Israel; www.my6sense.com/                                                               

NetToons,
Inc.; El Cerrito, California; www.nettoons.com                                                            

Network
Hippo, Inc.; Ottawa, Ontario; www.networkhippo.com                                                                

nyoombl,
Inc.; Palo Alto, California; www.nyoombl.com                                                                         

Phone
Halo; Santa Barbara, California; www.phonehalo.com                                                                  

Pi
Mobility; Sausalito, California; www.pi.pngmobility.com                                                                            

Rebtel;
Stockholm, Nacka Strand; www.rebtel.com                                                                                 

Sharetivity;
Palo Alto, California; www.sharetivity.com                                                                            

SocialWish;
Brooklyn, New York;

www.socialwish.com                                                                                            

Solvate;
New York, New York; http://solvate.com                                                                                   

Supercool
School; San Francisco, California; www.SupercoolSchool.com                                                          

Sutus,
Inc.; Burnaby, British Columbia, Canada; www.sutus.com                                                            

Tastr,
Inc.; San Diego, California; http://xpenser.com/                                                                            

Teneros;
Mountain View, California; www.teneros.com                                                                            

Value-Centered
Solutions, Inc.; San Pablo, California; www.inoutcash.com                                             

VenueGen;
Morrisville, North Carolina; www.venuegen.com                                                                    

ViaCLIX;
Los Gatos, California; www.viaclix.com                                                                                               

VIC
Wave Communication, Inc.; Victoria, British Columbia; www.vicwave.net                                           

VISIARC;
Stockholm, Sweden;

www.visiarc.com
and www.mobiledocuments.com                            

Vivox; Natick,
Massachusetts; www.vivox.com                                                                                      

Voxofon,
LLC; Houston, Texas; www.voxofon.com                                                                               

Widgetbox;
San Francisco, California; www.clickturn.com                                                                      

Zerista,
Inc.; Denver, Colorado; www.zerista.com                                                                                   


DEMO
Spring 2010 AlphaPitch Companies:

flinc;
Dieburg, Germany; www.flinc.mobi                                                                                               

Immitter;
Los Angeles, California; www.immitter.com                                                                              

KarmaKorn;
Lindenhurst, Illinois;

www.KarmaKorn.com  

MEDL
Technology Co., Ltd.; Mongkok, Hong Kong; www.medltech.com                                                

neverend
media; Chapel Hill, North Carolina; www.neverendmedia.com                                                   

R3
d.o.o.; Maribor Slovenia, Europe; www.mmatcher.com                                                                      

PERMISSIONtosend;
Denbigh, Wales, UK;

www.permissiontosend.com

SocialOrbits,
LLC; Chicago, Illinois; www.SocialOrbits.com                                                        

Systems
Thinking Institute, LLC; Cedar Creek, Texas; www.systemkey.net                                               

TicketPlayground.com;
Plantation, Florida;

www.ticketplayground.com

ThickButtons;
Palo Alto, California;

www.thickbuttons.com

Yumit;
Madrid, Spain; www.yumit.com                                                                                                   

UppyMedia.com;
Alameda, California;

www.uppymedia.com                                           

ZURB;
Campbell, California;

www.zurb.com


An
additional excerpt from the press release:
In addition to the exciting
companies that will take the stage, DEMO will host some of the single most
influential entrepreneurs, organizations, and venture capitalists in the industry
to participate in panel sessions on the key themes for the show, including:

– Social
and Media

– Cloud


Enterprise

– Mobile


Consumer Technologies

Matt
Marshall, Executive Producer of DEMO, will lead these panel discussions
throughout the multi-day conference.

———

I'll be at DEMO for the entire event, which starts late afternoon Sunday and goes through Tuesday evening.  If you'll be in attendance, I look forward to
meeting you
!



Chris Shipley Speaks: The Real Scoop on Why the DEMO Producer Is Moving On

The DEMO conferences have a long, rich history, serving for some 19 years as "The Launchpad for Emerging Technology."  It's a brand like no other in the conference business.  And I can say that as someone who's been reporting on a wide range of technology conferences for more than a decade.  DEMO isn't so much a meeting or event as it is a spirit, a dedication, a community of people who celebrate new ideas and product innovations, and the thrill of building those into companies. (There's a lot more on the DEMO web site, and here's their About page.)

As closely as I follow all things DEMO (and I attend both their flagship U.S. events, spring and fall, every year), I was as shocked as anyone when a press release jumped out at me as I scanned my email inbox around midnight on February 18, saying DEMO was forging a long-term partnership with VentureBeat, and, after 13 years as executive producer, Chris Shipley was passing the torch to VentureBeat's Matt Marshall.

ChrisShipley-DEMOprphoto375w

The next day, I emailed Chris and asked if she'd consent to be interviewed.  I thought the week before DEMO '09 would be a good time (in the lull as we press and bloggers anxiously await the well-guarded list of who will be presenting at the event) to delve into the background behind this startling news announcement, and get Chris' own words on why and how it came about. She was kind enough to agree. I especially wanted to cover this story because a mini-firestorm had erupted in the blogosphere of conjecture and commentary on this news, and I felt a real need to clear the air. So, she and I conducted the following email exchange over the past couple of days. (Just as background, Chris is CEO and founder of her own analyst firm, Guidewire Group, and has been throughout her entire stint as DEMO's executive producer.)

DEMO-08-closingshot375w Tech~Surf~Blog:  Chris, how hard a decision was this to make?  Have you been considering it for some time?  What made this the right time? 

Chris Shipley:  Neither I nor Guidewire Group took this step lightly.  DEMO has been a big part of my career and a key client to Guidewire Group for a long time, and it's difficult to make a big change like this.  At the same time, I've been able to accomplish many of the goals I've set for DEMO, and while there is still a long and rich future ahead of the DEMO brand, Guidewire Group poses new and bigger challenges, challenges that I find very exciting.  Is there ever a "right time" to make a big change?  I'm not sure, but I do know that Guidewire Group's focus — working with young companies as they face significant points of transition — couldn't be more needed than now.   As we put our full attention on our clients, I believe we'll have plenty of opportunity to help companies through this tough economy.

Tech~Surf~Blog:  What did you think of a certain Silicon Valley tech blog that shall remain nameless running a story saying that "DEMO is in trouble"?  And what's been your take on the media interest in general that's resulted in your decision to pass the baton?  

Chris Shipley:  Honestly, I don't think much about it at all.  DEMO isn't in trouble; it's a strong brand that continues to deliver value to its customers.

Your question implies that last summer's market noise drove my decision to step down from DEMO, which is not at all the case.  I'm not leaving DEMO so much as I am going to a new and exciting opportunity.   

You know, there's a lot of "Inside Baseball" in the blogosphere and in Silicon Valley. I've really never been a big participant in those conversations because I don't find them particularly relevant to what I'm trying to do: work with young companies to help them deliver great products to customers who value the relationship with that company.  The vast majority of those customers don't care who launched what gossip about whom.  They care about solving real problems effectively and cost-efficiently.  So, it seems a much better use of my time to listen to the broader market rather than the echo chamber that the Valley can too often be.

Tech~Surf~Blog:  How long have you known your designated successor, Matt Marshall of VentureBeat?  How influential were you in his selection as your successor?  DEMO has stated it plans to delve into "deeper topics."  Will the fact that Matt has a Ph. D. in government mean the event will try to appeal more to policy wonks and academics?  Or what does that portend for the brand, really?

Chris Shipley:  I met Matt as he was founding VentureBeat in 2006, and immediately recognized him as a smart, ethical guy passionate about entrepreneurs and the venture ecosystem.  When I finally made the decision to step down, IDG asked me to help identify my successor and I immediately thought of Matt.  I approached him in the fall and worked closely with both VentureBeat and IDG to make the deal happen.

By "deeper topics," I think Matt's saying that the combination of the live event (DEMO) and the online media property (Venture Beat) creates the opportunity to continue a conversation across the two forums.  The DEMO events cover only about six days a year.  Now, with VentureBeat, DEMO can be a 365-days-a-year community, and that, fundamentally, will allow the conversation to dive deeper into themes and trends.

You know, I don't see Matt as a policy wonk or academician so much as I view him as a thoughtful, hard-working journalist.  I think he'll bring that energy and integrity to the DEMO event, infuse it with his own style and interests, and ultimately make the event his own.  That's what I hope for him, for DEMO, and for the DEMO community.

Tech~Surf~Blog:  How much time will Matt devote to DEMO versus running his own company (which isn't even three years old yet)?  How much time did you personally devote to DEMO versus running your own longstanding firm, Guidewire Group?

Chris Shipley:  Ultimately, that's a question for Matt, so I'll leave it to him to answer.  DEMO is, however, a big job and it is time consuming.  Like every other entrepreneur, I had to get smart about how I spend the limited resource that is my time.  I think I was able to do that reasonably well.  Ultimately, though, I determined that the exciting and energizing work ahead for Guidewire Group is work I want to be dedicated to full time.  And that's what drove the decision to step down from DEMO.

Tech~Surf~Blog: As DEMO's executive producer, it's no secret you travel a lot, worldwide, to meet one-on-one with startups.  Did this demanding travel schedule have anything to do with your decision?  Or did other aspects of doing the same thing for 13 years enter in?

Chris Shipley:  I love the travel because I love meeting entrepreneurs in their business environments, no matter if it's an office in Mountain View or one in Taipei or Madrid or Adelaide.  It's critical, I think, to understanding local market constraints and opportunities.  And it puts Silicon Valley in appropriate perspective.  Guidewire Group has international reach and international clients.  It is, in no small part, what differentiates us from other analyst firms.  So, I don't think the travel demands are going to change very much, and I'm not sure that I'd want them to.

The subtext of the question, really, is "what drove you from DEMO?"  It seems people want the "real story" behind my departure.  The true and remarkably non-salacious answer is "nothing."  DEMO is a great property.  It is a tremendous platform.  And it has been an honor to oversee this event and work with so many passionate entrepreneurs over the last 13 years.  DEMO never got boring, and I am not tired of DEMO, or run down by the travel, or discouraged by competitive or even economic pressure.

I'm not leaving DEMO so much as I am going to a great new challenge: building Guidewire Group into a world-class analyst and advisory firm, focused on early-stage companies that, at times of transition and critical decision, need a fresh perspective to help form and validate their strategies and positions.  Working intensely to help startups succeed.  What could be more fun than that?

Tech~Surf~Blog:  What's your take on the health of the technology startup mindset?  Has it changed with the recession, now increasingly a worldwide one?  Have you observed differences, now or over the years, between U.S. entrepreneurs and those in other countries?  Is there a reason more non-U.S. startups seem to be increasingly pitching at DEMO conferences?

Chris Shipley:  Are you testing my ability to parse a multi-part question? 😉 This is, without question, the deepest recession in the technology market I've experienced in the 25 years I've been covering the industry.  It is affecting every company, not just one over-inflated sector, and it is global in scale.  Without question, the recession will cull the flock. Companies that lack the resources, leadership, and vision to manage through this crisis will go away.  And those that are just a little bit smarter, a little bit faster, a little bit more courageous will win the day.  That's true whether they are in Silicon Valley, the United States, or in any other part of the world.

I used to see a pretty big capabilities gap between U.S. and non-U.S. technology entrepreneurs.  That gap has closed pretty dramatically.  While there are still many cultural and business structural differences that separate U.S. and foreign entrepreneurs, I think I could argue successfully that the barriers that non-U.S. entrepreneurs face are exactly the conquests that make them smarter, more adaptable, and ultimately more successful companies.  Think of it: it's relatively (and I stress "relatively") easy to create a business in an environment that offers all the support and infrastructure an entrepreneur could need. It's a whole lot harder to do that same work without the support systems. So a company that is successful without the support is, arguably, going to be very successful when given the full comfort and care of a nurturing environment like Silicon Valley, even if it is also more competitive.

We consciously went looking for non-U.S. companies to bring to DEMO for exactly that reason.  This is a global market.  Competition can come from anywhere.  Great new ideas aren't bound to Silicon Valley. I've tried to reflect that in the DEMO lineup.

Tech~Surf~Blog:  Please tell us about Guidewire Group.  How many employees do you have?  Who are your clients?  What is your mission?  And what if anything will change about Guidewire Group now that you've stated it will become 100% of your focus, once you transition fully from your role at DEMO after the fall 2009 event?

Chris Shipley:  Guidewire Group is a global analyst firm that works with early-stage companies to effectively build and execute their business strategies. We've identified opportunity in working with young companies at key transition points, to develop and deliver business strategy, monetization plans, and market validation.  Through custom projects, retained analyst services, events such as Innovate!Europe, and Guidewire Studio, our exclusive in-residence program, we're doing the work we love most — helping startups thrive.

We work with a range of clients, both startups and large companies that want to build their relationships with early-stage companies.

We are a small team today, although I suspect that will change a bit over the next year.  We have so many ideas that we want to pursue, and with full focus, time, and passion, I know we'll be able to bring the best of those ideas to life for the benefit of our clients and community.

Tech~Surf~Blog:  Many thanks for taking the time, Chris.  Best of luck in the next, exciting chapter of your career.  And I'll see you at DEMO '09 in Palm Desert.  I'm so looking forward to that opening reception Sunday night…

Chris Shipley:  Thanks, Graeme. I really do appreciate your support. See you in a couple of days.

Photo credits: 1) DEMO PR photo, 2) my own photo as I left DEMO '08, January 30, 2008.

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