Google has finally done it — come up with a tagline. No, I’m not talking about the motto (“Don’t Be Evil”), or the mission statement (“to organize the world’s information”). As Danny Sullivan reports today on his blog, SearchEngineLand, the company has gone and uncorked the phrase to end all phrases. 
Okay, are you ready for it? Are you sure? Okay, drumroll, it’s…..“Search, Ads & Apps” !! No, I’m not kidding — that is it, friends. I know this really tugs on your emotions. But, please, try to control yourselves … from tearing up with brand euphoria.
I’ve always maintained that writing a tagline is like writing poetry. It may be the highest form of advertising writing there is. (And Google, we’re told, is an advertising company!) But this one, I’m sorry. This is no tagline — it’s a three-part laundry list. Okay, Google, great — you do all these things. Got it. Three of ’em. Check. Like we didn’t know that?
This is like Coke saying “Water, Sugar, and Fizz.” Or Nike: “Soles, Laces, and Uppers.” How about Apple? “Pixels, Pods, and Jobs.”
Got any more? Hey, this is fun….play along.
Truemors’ tag line is “tell the world.” What do you think of that?
Guy
hey, Guy, it is only three words! Google’s got nothing on you….
guess that’s better than “tell…story…addictive”
or “I…got…scoop”
I wonder if they thought to run the tag line through an anagram server? Some of my favorites:
CASHED RASP ASP
CRAPPED ASH ASS
SCAD SHEARS PAP
CASH PADS REAPS
CRAP SAD SHAPES
“Google: To organize all your information and make it accessible…to us.”
“Google: We’re the flame for the world’s moths.”
How about…
Google: Noun and Verb
Google: We Find Everything
Microsoft: Crash, Holes and Bloat (ooh…)
OK, back to work…
LOL! Here’s a few:
YouTube: babies, bloopers, and copyright infringement
Digg: geeks, tweaks, and 7334s
MySpace: tweens, teens, and creeps
I’m done…