You'll recall I wrote a couple of posts about this time last year recapping my experience at CES 2013, one concerning my work for a Minnesota-based startup client there, and another about a giant Minnesota company that also had a presence there.
Well, I attended CES again this year, in support of that same startup client, Canopy Co., which was introducing a new model of its "app-enhancing" iPhone case, this time a pressure-sensitive version. It is a pretty amazing product! Once again, here's a rundown of the media coverage I helped the company attract from this year's CES appearance (to date):
Local/MN Coverage:
• St. Paul PioneerPress: Minneapolis iPhone case maker rolled with Apple's innovations
• Minneapolis/St. Paul Business Journal: Canopy’s touch-sensitive iPhone case gets more sensitive … and Twin Cities tech featured at CES (with slide show)
• Minneapolis StarTribune: Canopy tries again with pressure-sensitive iPhone case (also appearing in the print edition, top of page 1, Business Insider section 1/13/14: “A New iPhone Case – Under Pressure”)
National & International Coverage Appearing During CES Week:
• The Verge: Sensus pressure-sensitive iPhone case hands on
• The Verge: Sensus case gives your iPhone a rear touchpad like the PS Vita
• HuffPost Tech: This Pressure-Sensitive Case May Change How You Use Your iPhone (story made their front page)
• TechHive (PCWorld/Macworld): Pressure-detecting Sensus case turns your entire iPhone into a touchscreen
• Engadget: Canopy's Sensus app enhancing case hands-on (article) << reposted scores of times elsewhere)
• Engadget: Canopy's Sensus App Enhancing Case Hands-on (5-min video) << reposted scores of times elsewhere)
• IDG News Service/Computerworld: Pressure-detecting Sensus case makes your entire iPhone a touchscreen
• Daily Mail Online (UK): The case that turns your ENTIRE iPhone into a touchscreen
• BBC News (mention within) – CES 2014: Phones morph into 'stun guns' and 'tricorders'
• iPhone Life Magazine: awarded the Sensus a "Best of CES"
• Apple Insider: New 'Sensus' case adds pressure-sensitive touchpads to Apple's iPhone
• Ubergizmo: Sensus Case Introduces Pressure-Sensitive Touchpads For The iPhone
• Stuff Magazine & Stuff TV: Sensus case turns the back and sides of your iPhone into buttons
• Dailymotion: Canopy's Sensus App Enhancing Case Hands-on – Video
• TrendHunter: App-Enhancing Cases – Canopy's Sensus App Enhancing Case Draws Eyes at CES 2014
• Apple Daily Report: CES: Canopy launches ‘variable pressure’ iPhone case
• Gotta Be Mobile: Sensus iPhone Case Adds Touch to Back of iPhone 5s (Video)
• Caseaholic: Canopy Shipping Sensus™ Touch-Sensitive iPhone Case Developer Kits
• Tech Investor News: Canopy's Sensus app enhancing case hands-on
• Street Insider: Canopy Co. to Launch New ‘Variable Pressure’ Smartphone Interface Technology
It was an awesome experience at CES again — albeit a very, very busy one. Here's wishing all the best to my friends at Canopy as they gear up for a very big 2014!
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