Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Category: Minnesota (Page 5 of 6)

The State — or Lack of a State — of Marketing Analytics

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How does one assess the landscape for an exploding technology category like marketing analytics? There’s so much confusion and hype around the topic. You’ve heard it all — too much data, we’re drowning in it, woe is us. And, along with that, too many vendors trying to sell us the latest cure. First we were shocked to hear the number of vendors was 1000, now we’re told it’s 2000! The argument that all these vendors create too many data silos is now a refrain we’re hearing more often. Hard to argue with that.

With such high numbers of players comes confusion, and complexity.

But it begs the question: how in the world do you unify all your marketing data to understand it and gain a competitive edge for your organization? Will a platform or single vendor solution emerge? Some of the big players like Oracle, Adobe, and Salesforce are certainly trying, opting in a big way for buy vs. build. (These three have led a frenzy of acquisitions in the marketing technology space.)

Yet significant roadblocks still exist to widespread adoption of marketing analytics in business today — and for companies to extract real value from it. The lack of data science skills we’ve all heard about by now till we’re blue in the face — it’s the “sexiest job title in the country,” blah blah blah. Big shortages, universities scrambling to launch graduate programs, etc, etc. But should  this technology really require a PhD in every marketing department and agency in the land? That simply doesn’t compute! Why can’t there be more solutions, more tools, that marketers and general business folks — regular Joes and Janes — can use? Why does it all have to be so complex?  Continue reading

Retailers Are Lagging, Says Omnichannel Leader

[Note: This post first appeared on April 30th at Minnov8.com, where I’m a regular contributor.]

SPScommerce-Influence-logoRetailers still don’t appear to be facing the profound changes their industry is undergoing, according to Peter Zaballos, VP of marketing and product at Minneapolis-based SPS Commerce, in a keynote he gave yesterday at the company’s annual “omnichannel” conference, called In:fluence15.

“It’s not just about ‘the Amazon effect’,” he said. “It’s about digital engagement.”

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SaaS is so yesterday. The new hotness? Software WITH a Service: #SwaS

So, we know you’ve been sitting around wondering… what’s the next big wave in B2B software? Well, so have a bunch of Silicon Valley VCs, according to the author of a recent TechCrunch guest post, “Why ‘Do It For Me’ Is The Next Big Thing.”

Service-keyboard-450wThe author is Anthony P. Lee, a general partner at Altos Ventures, and he makes an excellent argument about how SaaS is no longer enough — specifically, for companies in the ginormous space we call Small Business.

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Minnesota ‘Mompreneur’ Leaves Corporate Job, Launches Parent App

[NOTE: This post first appeared yesterday on Minnov8.com, where I am a contributor.]

karla-lemmonKarla Lemmon has done it. She’s left a successful corporate career as a product manager to pursue her dream of becoming a tech entrepreneur and marketing her own app — an app for which she’s convinced there’s a big need.

Little Peanut on the Go is a personal-assistant mobile app for parents to help them stay organized and connected when they or their children are away from home. It lets parents create packing lists and to-do lists, build care schedules to share with caregivers, and little-peanut
connect with their children while they’re away with updates and photos. Little Peanut on the Go just became available this month, first in the Google Play App Store for Android devices. It’s expected to be available very soon in the iOS App Store. (UPDATE: it’s there!)

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All About Minnesota’s Latest Angel Fund – and Now Its First Investment

[NOTE: This post first appeared April 7, 2015 on Minnov8.com, where I am a contributor.)

SofiaFund-logo-250wThe news about a new angel fund in Minnesota appeared in the StarTribune in late January: “Sofia Fund receives nearly $4 million for angel fund”.  Just over two months later, the fund has announced its first investment — in Minneapolis-based Kidizen, a “kid resale marketplace to buy, kidizen-logosell, and swap your kid’s clothing, gear, toys, decor and more.” Here’s how Kathy Grayson at the Business Journal reported that news on April 3:

“Women-focused angel fund Sofia backs Kidizen.” The amount of the investment was not revealed. [UPDATE: A Twin Cities Business magazine story that appeared after I first posted this said it was $100,000.]

I’ve known three of the Sofia Fund’s members for some years, and have had the pleasure of working closely with one of them, Barb Stinnett, since late 2012. So, I decided to interview Barb to get some more background on the Sofia Fund.

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