Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Category: Online Advertising (Page 4 of 5)

Big Week for Tech in Minnesota

UPDATE (10/11, 10:00 am): To add links to news about two of the companies pitching at Minnedemo tonight. Be there or be square, dudes! (and dudettes, of course). Here’s some lowdown on FanChatter and Pokeware….and four other startups are presenting as well, as you can see at the Minnedemo web page.

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Lots of things happening here in the Twin Cities technology community this second week in October. The IPO of local tech darling Compellent Technologies is expected to price tomorrow and start trading on Wednesday. I caught the news as soon as the Wall Street Journal hit my front step at 6 a.m. this morning (page C7): Offerings Rejuvenate IPO Market – Compellent Technologies, Virgin Mobile Will Debut; Heavy Buzz, But Any Pop? (subscription required, but soon Rupert Murdoch may change all that!). Compellentlogo
For those who can’t click through to the story, here are a couple of excerpts:

A computer-network-storage company and a provider of
cellular-phone service will be the focus of the market for initial
public offerings this week.

The market for such deals still is coming back to life
after its late-summer break, with six offerings that together could
raise as much as $1.39 billion scheduled to debut over the next five
days. If all actually make it that far, they will top the
companies that went public in all of September. ….

Compellent Technologies Inc., an unprofitable but
fast-growing computer-network-storage company, is getting much of the
buzz. It is scheduled to begin trading Wednesday on the NYSE Arca under
the symbol CML. Research firm Gartner Inc. named Compellent the world’s
fastest-growing disk-storage company last year, just four years after
it was formed …. Compellent…revenue
doubled in the first six months to $20.9 million, compared with a year
earlier. The company is selling 12 million shares between $10 and $12.

That’s a big IPO, folks — but 12 million shares is a typo. [I love it when I can catch typos in the venerable Wall Street Journal 🙂 ] An accompanying chart (not in the online version) says 6.9 million, which sounds more like it. That will still put the amount raised somewhere in the range of $69-83 million, which makes it the largest tech IPO in this town in quite some time.  Compellent has raised more than $50 million in venture capital, beginning in 2002 with investments by Crescendo Ventures and El Dorado Ventures, both Silicon Valley firms populated by former Minneapolitans I know. [Watch for more from me on Compellent on Wednesday.]

The MN Startup Schmoozin’ Event of the Season
The day after watching the big IPO pop or not, we switch our emphasis to the new, upcoming success stories in the MN startup community! The long-awaited periodic gathering of our local tech entrepreneurs and developers, playfully called Minnedemo, fires up at 6:30 pm on Thursday. Minnedemo
It’s a free event, and is at St.Paul’s legendary Irish bar and restaurant, O’Gara’s (actually, we’ll be in the large, attached venue called O’Gara’s Garage.) This organization is part of the very popular grass-roots BarCamp phenomenon, which is international in scope. The last event we had for our local group, an all-day Saturday event in the spring (see my coverage), was the largest Barcamp event to that date ever in the U.S., with close to 400 in attendance! So, don’t let anyone tell you the Twin Cities isn’t a hot tech market!!  I’m betting this event will pull close to 300, and the first 200 to show up get two free beers or sodas — can you beat that?  That’s courtesy of our illustrious sponsors (see site).  And I’m betting there’ll be some good munchies, too. After an hour of networking, six local startups will demo their offerings [note: no Powerpoint allowed — yeah!]:  Adaptive Avenue, FanChatter, Pokeware, PROserver Virtual Appliance, SOTAcomm, and Wonderfile. (See Minnedemo site for more info and links to those demoing companies.)

The Company That Started It All
I owe a lot to Control Data. I may have been only a mere neophyte when I worked there, but, wow, did they put a lot of trust in me, and did I ever learn a lot.  They actually gave me some rope to do stuff, and they just kept promoting me!  How cool is that?  And I kept stepping up to the challenge. It was a fun, fun ride, and I will forever be grateful to this technology pioneer, this unbelievable cauldron of innovation and entrepreneurship to which our entire state’s IT community owes a huge debt of gratitude — if not its very existence. Cdc50yrceleb_2
Do you realize how many thousands of companies were spawned by Control Data?
I cannot miss this event on Friday, and I invite anyone who’s involved in the local information technology to attend. You’ll be in some very great company! It’s the Control Data 50 Year Celebration at the Minneapolis Convention Center on Friday afternoon, and it’s even free. One of my favorite all-time entrepreneurs will be speaking, a guy I admire tremendously: Larry Jodsaas.  He was a Control Data executive who later risked it all to lead VTC Inc., a Control Data semiconductor spinout, which was a huge success and became a 15-year client relationship for me before it was acquired by Lucent (Agere) in 1999. It’s a great story.  There’s a cocktail reception following this event and, for those who sign up separately, a dinner after that, with U.S. Senator Norm Coleman speaking. I’m really excited about this event, and I hope you’ll join me!

‘Conversational Marketing’ – Much Ado About Nothing?

Well, take that Federated Media and your fancy-schmancy new buzz words. Or so Elinor Mills seems to be saying in this piece on CNet today: Want to ‘converse’ with advertisers? Me neither. Federatedmediaconf It’s her review of FM’s glitterati CM Summit yesterday — at SF’s Presidio of all places. All the kool kids were there.

But Elinor rips into the whole concept anyway, bursting the bubble pretty well. Brands are conversations? Hooey, she says:

Hold on. Who asked marketers to join readers online? I know blog publishers need to make money, and they do earn revenue off regular old text, video and banner ads. But I’m suspicious when the “conversation” is initiated by the marketer and not the consumer. And what’s this with the slogan of the conference–“Brands are conversations”? No, they aren’t.

And she wraps up her review, after giving us a few quotes from attendees and speakers, with this gem:

Just as advertisers have been able to get their ads printed on stickers on supermarket fruit, tattooed onto people’s skin and even written in the sky, they will surely blanket the online world in ways we can not even imagine. But let’s not confuse plain old advertising and gimmick marketing with a new form of commercial digital communication that ostensibly gives consumers more control.

I think Elinor ate her Wheaties yesterday. [And, no, General Mills did not pay me to say that…… 🙂 ]

Yahoo Eats Blue Lithium

The advertising M&A game just keeps going and going…. MarketWatch reported earlier this evening that Yahoo will buy ad network BlueLithium for $300 million in cash. Yahooeatsbluelithium Blue Lithium, as I reported in my blog post How the Top Ad Networks Rank on August 18, is currently the fifth largest ad network. A few minutes ago, this Red Herring article went up, noting that Blue Lithium was founded in January 2004 and was backed by Walden Venture Capital and 3i. The article went on to state:

BlueLithium is also known for its behavioral targeting, which has become the must-have for online marketers. Behavioral targeting allows marketers to target users based on the sites they’ve visited, as well as demographic and geographic characteristics. Yahoo recently launched SmartAds, a nascent effort in this area.

YHOO was up 5.46% today, closing at 23.97. In after hours trading, it was up another 0.63% to 24.12 as of about 8:00 pm Eastern.

Business Week Sucking Wind; Forbes Rocks On

When a news release hit my inbox early this morning saying the publisher of BusinessWeek, Geoffrey A. Dodge, was joining Salesforce.com as SVP of media sales, I was surprised. But then I quickly realized that, if I lived in NY, I would have probably heard about this last Thursday, because I see the news broke in the NY Post and Silicon Alley Insider then. And it turns out it was probably not such a big surprise at that time to those in magazine circles, since he’d been passed over for the job as president of BusinessWeek some months ago.

Busweekvsforbes

I think the bigger story here, however, is the pain being felt by BusinessWeek these days, as it lags category leader Forbes by a long shot in ad sales, and has been much slower in integrating its print and online properties. Forbes wrote the book there, and is doing the best of the major biz pubs, by a good margin. Reason: they “got” the Internet early on.

For the lowdown on the status of business publications these days, read this nice analysis from Media Life that came out with the Dodge news. I show one chart from that story here (Copyright 2007, MediaLife Magazine.)

Bizpubssales

The Coming Explosion of Advertising on Blogs

I read an interesting article yesterday on Mediapost’s Marketing Daily: 8 Of 10 Americans Know About Blogs; Half Visit Them Regularly. This is a publication read by marketers, both traditional and online, across all industries. And it reminded me, again, that this is a topic I’ve been meaning to blog about.

Okay, my headline above may be a bit sensational, and maybe not a prediction the article makes per se. But read between the lines, people. Sure, ads are already blaring at you everywhere on major blogs like Tech Crunch, Read/Write Web, and GigaOm, but they’re really big media properties now. I’m talking long-tail blogs. Here’s an excerpt from the article (by the way, Mediapost, I love you, but how about starting to put *links* within your stories? like to more details about the study itself?):

Ad spending on blogs is still in its infancy … the eNation study, conducted in late July, shows there is real potential for ads on blogs. Among people who have visited a blog (485), 43.2% said they have noticed ads on blogs, and three out of 10 people in this group said they have clicked on ads while visiting a blog. Among the youngest consumers, a whopping 61.2% of 18- to 24-year-olds said they have noticed ads on blogs.

Some advertisers are trying to slip brand names in through the blogosphere’s back door by recruiting bloggers to write favorably about their brands…

That latter point is something I wanted to focus on today. It speaks to a major trend to watch in how advertising will be spreading onto blogs: that is, “sponsored content” versus traditional ad banners or text-link ads. The former seems to be coming on strong, on multiple fronts. Sponsored content can be whole stories written in news or editorial style and placed on blogs (or social networks, for that matter) — much the same as many “mat services” have done for decades as a service for small, weekly newspapers (which you know if you’re in the PR business) — to a blogger’s own writing that is directly influenced by and paid for by a sponsor (and hopefully disclosed by the blogger!), to even paragraphs written by a sponsor and paid for and just dropped in by the blogger, with blogger editing even allowed (yes, it’s being pitched out there — I know). There are many creative ways that “advertising” will be infiltrating and propating on blogs. So, hold on for the ride….

What do you think? Which kind of advertising would you rather see on blogs? (Relevant ads, of course — that’s a given.) Or how about on this blog right here?

For that matter, should I even be accepting advertising at all, in whatever form?

UPDATE: And for more on the growing readership of blogs: Blogs Make Tech Impact: 78% of Tech Journalists Read Them.

2nd UPDATE, 9/4/07: And yet more: One-third of blog visitors have clicked a blog ad, study says.

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