Reflections & analysis about innovation, technology, startups, investing, healthcare, and more .... with a focus on Minnesota, Land of 10,000 Lakes. Blogging continuously since 2005.

Category: Weblogs/Blogging (Page 2 of 22)

My Day at Blogwell – Minneapolis

The sixth regional BlogWell event was held yesterday, August 13, 2009, at General Mills headquarters in suburban Minneapolis, sponsored by GasPedal and the Social Media Business CouncilBlogwell-logoIt was a sold-out conference, with more than 300 registered, and the largest such event to date of any of the previous versions held in major cities across America. Ours drew attendees from several states (and even as far away as San Francisco and London). It featured practical, how-to case studies from eight large corporations that have succeeded using social media: General Mills, Mayo Clinic, Walmart, CME Group, McDonald’s, Progressive, Ford, and AccuQuote (a last-minute replacement for H&R Block). Blogwell-graphic

I participated in live-blogging the event as a member of the “Minnov8 Gang,” with my colleagues Steve Borsch, Tim Elliott, and Phil Wilson. Minnov8 was a media partner for the event. Please check out the archive of our live blogging at BlogWell at the Minnov8 site. We think it turned out great. It was the first time we’ve used a great new tool for this purpose called ScribbleLIve.  It even allows the archive to be presented in normal, chronological order (unlike typical blogging formats).

My Photos: As I usually do at events I’m covering, I point and shoot when I can, when I’m not heads-down on the keyboard. Or schmoozing. Or interviewing. I randomly grab shots with either my iPhone or my little (semi-worthless) Canon A560. One of these days, I’m going to get a better camera. Or, uh, become a better photographer? Someday. When I have time. Nonetheless, here’s my Flickr set, for what it’s worth.

My Tweets:  Didn’t do too many at the event, since we were live-blogging in longer-than-140-character chunks, which arguably is a better way to cover events. But what tweets I did do (before, during, and after) you can scroll back and see here: @GraemeThickins …and they’re also mixed in with just a TON of tweets the flowed on the hashtag #blogwell all day yesterday — and I see are continuing today.

My Interviews: I took along my trusty studio-grade handheld recorder (the Olympus LS-10) and grabbed seven brief audio interviews before and after the sessions, and during breaks. The last two featured wine, so you’ll have to excuse the background merriment. Here are the MP3s, in the order I recorded them:

Listen to my interview of my friend and fellow Minneapolis blogger Arik Hanson.

Listen to my interview of Gia Lyons, evangelist for Jive Software.

Listen to my interview of Don Smith, a social media guru at General Mills.

Listen to my interview of Jesse Engle, CEO and cofounder of Cotweet.

Listen to my interview of Jim Cuene, Director of Interactive Marketing, General Mills.

Listen to my interview of Scott Monty, head of social media at Ford Motor Company.

Listen to my interview of Andy Sernovitz, founder of GasPedal and Social Media Business Council.

Jason Kintzler of PitchEngine Speaking in Twin Cities July 13

According to ace conference organizer Jen Kane of Kane Consulting in Minneapolis, it's now a "brave new
world" in public relations. And to help managers of local businesses
and PR practitioners alike better understand how "new hybrid media
forms" are changing the game, she's flying in a
national speaker who's an expert on the subject. 

JasonKintzlerPitchEngine-logo Called "PR 2.0: The New Tools of the Trade," the event will be held Monday July 13 from 8:00 am till 4:00 pm at the Westin Galleria, 3201 Galleria, in Edina, MN 55435. Jason Kintzler, founder and CEO of
PitchEngine, is the keynote presenter.  PitchEngine, based in Casper, Wyoming, is "a social media release service" that enables PR
professionals to package stories and share them with journalists,
bloggers, and influencers via the social web. (By the way, if you want to follow Jason, here's his Twitter page, which tells us he's also a former journalist, a graphic designer, a fly fisherman, and a snowboarder.)

Said Jen JenKanein announcing the event (she's pictured below, and that's colleague Kary Delaria at right), KaryDelaria "If you’re
in the business of sharing facts, telling stories, starting
conversations, and monitoring dialogue about your company or client,
this is stuff you need to know."   

 The conference will also feature eight breakout sessions reflecting
the most cutting edge and innovative thinking on how to navigate this
rapidly changing industry. I know most all these folks and can attest they know their stuff. Kane-logo

The breakout sessions include:

•  "Using Social Media Behind the Firewall" – Gary Koelling, Best Buy, and Cameron Gross, GreaterThan Media, a consultant to Best Buy.
•  "Pitching Using New Media Tools" – Eva Keiser, Senior Vice President, Risdell McKinney Public Relations.
•  "Online Reputation Management" – Greg Swan, Digital Strategy Manager, Weber Shandwick Digital Communications.
•  "Incorporating Podcasts and Video Into Your Marketing and PR Mix" – Albert Maruggi, founder of Provident Partners and Producer of the Marketing Edge podcast.
•  "Self Publishing for PR" – Arik Hanson, ACH Communications/Chief Blogger, Communications Conversations.
•  "How to Monitor Your Brand Through Social Media Channels" – Connie Benson, Chief Community Officer, Techrigy.
•  "Optimizing Content of Press Releases and Beyond" – Jolina Pettice, Senior Account Manager, TopRank Online Marketing.
•  "Small Brands. Big Results" – Blois Olson, Executive Vice President, Tunheim Partners.

In addition, there will be open lab periods where attendees can
network with others and explore new online PR and marketing tools and
applications.

The organizers tell me that remaining space is limited, but
registration may still be available as you read this.  To register and
see the list of those attending to date, here's the PR 2.0 event registration page. You can also see the press release for the event here: a PitchEngine release, of course!

Can't make the event but still want to schmooze?

You're in luck. Kane Consulting also announced they're holding a
"TweetUp" after the conference from 6:00 to 9:00 pm at Tavern on
France!  You may have seen some buzz about this on our local Social Media Breakfast (SMBmsp) site
— well, now it’s official.  It's your chance to meet Jason Kintzler of
PitchEngine and hob-nob with the local PR digerati.  But you must RSVP here for the TweetUp.  It's open to all.  There’s no cost to attend this evening gathering, and you can simpy order food and drinks off the menu.

See ya there!

Hints of What’s Coming at DEMO ’09

As noted to the right in my sidebar, I'll be reporting from the DEMO conference coming up soon in Southern California. I always look forward to this time of year. I think it will be my seventh or eighth DEMO event in a row (they're held twice a year), and maybe my tenth overall. DEMO is "The Launchpad for Emerging Technology."  DEMO-09-logo+dates
Nowhere else can you get a reading on what's coming in tech better than you can at this event. Click in that graphic to the right for details about registering.

DEMO prides itself in finding the "diamonds in the rough" before anyone else. Over the years, this event has been the site of the first launch of such ventures as Palm, Java, TiVo, and E*TRADE in the mid/late '90s, and, in more recent years, Salesforce.com, VMware, Six Apart, OddPost, IronPort, GrandCentral, and Glam Media, to name a few. 
DEMO says it focuses "on real products ready for market—regardless of their geography." Presenting firms hail from many countries.

DEMO-TheMomenContinues

So, who attends this thing?  Media and bloggers, VCs, business development professionals, IT executives, and new technology firms from all over the world.  DEMO says 15,000 people have attended their events over the past
19 years. Read more here: Who Attends DEMO? Here's a sampling of companies the people of DEMO have told me will be attending the upcoming event on March 1-3: Deutsche Telekom AG, August Capital, Meakem Becker Venture Capital, First Round Capital, Allegis Capital, Motorola, Google, Hitachi America, Microsoft, Qualcomm, Symantec, UBS, NYSE, Wall Street Journal, The Economist, VentureBeat, Business Week, Forbes, ABC, eWeek, North Bridge Ventures, NTTCOMWARE, Hummer Winblad Venture Partners, Verizon, Alcatel-Lucent, SVB Capital, Mayfield Fund, Granite Ventures, New Enterprise Associates, and more.

What kinds of firms will be pitching?  Well, DEMO doesn't let out much in advance of the show — certainly not the list of presenters. That's a big secret. (Companies actually have been dropped from the event if they leak that they're presenting. And we press attendees, of course, have to honor that embargo as well.) The list of presenters is only released the Friday night before the event, which kicks off with a Sunday night reception. (I always post that list of presenters as soon as it's released to the press, so watch this space on the evening of February 27th.)  But the DEMO producers did provide me with an interesting set of stats on the DEMO '09 presenters, represented in a couple of charts. So, here's a Breakdown of DEMO '09 Presenters by Market Segment and Funding to Date:

DEMO-09-stats But should we really be expecting much excitement at DEMO this year?  Isn't the economy in the tank?  Does innovation really move ahead in these times?  You bet it does!  And the DEMO blog cites recent examples of that from the 2001 downturn. Sure, there will be fewer attendees, and fewer presenters. For the last several shows, we've seen about 65 presenters on average doing their six-minute pitches at each event. This time, it will undoubtedly be less, maybe may even fewer than 50. But I guarantee you we'll be hearing some of tomorrow's big winners, on stage for the first time. Because we always do. And the anticipation of that is, frankly, really exciting to me, and to the rest of 500+ who will be attending. It is an extremely upbeat affair, every single time.

There are some great updates being posted on The DEMO Blog, by Chris Shipley, Executive Producer, and other staff members.  Here are three recent posts:

Two Panels Just Announced for DEMO '09 … VCs on one, past DEMO company CEOs on the other
Smart Money Takes a Flight to Quality … "yes, it's a great time to throw a conference that launches new technology products, spots trends, and celebrates innovation"
Making a Lasting Impact … about how one past DEMO presenter, battery company Boston Power, is growing rapidly

And give a quick listen to a podcast about DEMO '09 recorded on January 29 by my friend Keith Shaw of Network World and Carla Thompson of the Guidewire Group.

Your intrepid reporter: pumped and ready. I can't wait to live-tweet DEMO '09! I did somewhere between 200 and 300 newsy tweets at the last one — so (fair warning) get ready for the firehose!  And I'll be doing podcast interviews for the first time, too, with my whiz-bang new toy: a studio-quality handheld recorder. I'm gonna give it a go in the way of some short, ad-hoc interviews of presenting company founders, VCs, and various luminaries wandering the great hall, the pavilion, and (of course) the hallways. And I'm told I can upload these pretty quickly to my blog, giving those of you who can't be there at least a near-realtime sense of what's going on at DEMO.

Will you be going to DEMO '09?  If so, let us know in the comments! (And let's try to meet up face-to-face.)  If you can't make it, what would you most like to see covered? What answers would you be seeking if you were there? What you would most want to get out of the event?

David Meerman Scott to Speak at ‘Social Media Breakfast’ in Twin Cities October 31

I’m really happy to report that I successfully convinced one of my famous-author friends to speak to our next Social Media Breakfast here in the Twin Cities. We call it "SMBMSP" for short, and this is our eighth monthly event. Smbmsplogo
David Meerman Scott, a very well-traveled and popular speaker, is the author of the top-selling book, The New Rules for Marketing and PR. Davidmscott_2

He told me back in August that he’d be coming to MInneapolis for a seminar on October 30, so I asked him if he would consider staying over another night if we could schedule one of our breakfast meetings on the 31st. Newrulesbookcover_2
He was gracious enough to say yes, so we got some sponsors, and now we have it all scheduled. It will be held at Deluxe Corp’s headquarters in Shoreview, MN, thanks to my friend Steve Neilsen, whose company, PartnerUp.com, was recently acquired by Deluxe. The meeting is scheduled for 8:00 to 10:30 am on Friday, October 31. Attendance is free, open to anyone interested in social media, and the first 100 attendees will receive a free copy of David’s book. (By the way, David blogs here.)
To register, go to our group’s social network site at smbmsp.ning.com (clip shown here), click on the "Events" tab, then click on "SMB-Twin Cities 8," and then look for the "Order Now" button. Smbmspningpage_2
Or, just go directly to our RSVP page. Look forward to seeing you there!  Oh — and costumes are optional…  🙂

What’s Up With the ‘Social Media Today’ Widget?

So, I tried turning on this widget again in my sidebar today.  It sure looks cool when you first see it, which I did several months ago.  I put it in my sidebar briefly back then, but I remember it wasn’t working right, so I took it off.  Also, it couldn’t be adjusted for width and was displaying somewhat "chopped off" in my standard.pngdth Typepad sidebar. Well, today, I thought I’d try it again to see if they’d improved the thing at all. The width thing is still a problem for Typepad blogs, and I don’t see any way to adjust for that. Are the links working for you?  I was having a problem for a while clicking through to the scrolling stories. But if this thing appears to be working okay now, I just may turn it back on again in my sidebar.  I’m sure you can get at a lot of this same news on Alltop’s Social Media page, if you just want a plain-vanilla UI (basically a random list). But I find scrolling widgets to be more fun….

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